Sarah Frier's debut book is an excellent read about the history of Instagram. Her in-depth reporting reveals numerous details about how Instagram was founded, the vision that set it apart from other similar apps at the time, the acquisition by Facebook, and the painful tensions that later arose and led the founders to eventually leave. You get the inside perspective on Silicon Valley culture and the personalities and strategies of not just Instagram, but also Jack Dorsey at Twitter and especially Mark Zuckerberg at Facebook.
As much as this reveals the inner workings of everyone's favorite lifestyle app, it also delves into Mark Zuckerberg's philosophy on growth and competition and the "family" of companies he owns - Instagram and WhatsApp. The story doesn't just provide a narrative of the history of these companies, but also gives important context about where they might be going - especially as they face grave concerns related to privacy and competition.
Writing style is great and easy to read.
I would also recommend this book to anyone feeling pressure about their public Instagram persona. This book shows how much the perfect lifestyle you see in posts is not just fake, but carefully developed and curated by marketing and design experts to make money for influencers and the brands they represent.
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A book you cannot stop reading once you start it
I read a lot of business books but in the last years I have become fond of the ones that tell stories and, at the same time, allow you to learn about management. This is one of the books that offers that rare combination. By reading this book you learn about work culture but not as in a theory book but totally applied to reality. I am really impressed by how important it is to be in the right place at the right time, and, in this case, the right place is Silicon Valley. It is funny how Frier relates many important happenings in Silicon Valley, that take place while the story told in the book is developing. I also like how both Zuckerberg and Systrom are portrayed, the first as a ruthless entrepreneur whose decisions are oriented to one only purpose: Facebook growth, in the latter case, a more vulnerable Systrom, who is constantly trying to improve himself and who keeps faithful to his beliefs, despite the fact that several times he admits he was wrong. I read it in 3 days. It would have been less time but I stopped several times to google the names of the people mentioned in the story, in order to get to know more about them. In summary, I loved the book. It is a business book with lots of stories that will keep you captivated from beginning to end.
Top reviews from the United States
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- Reviewed in the United States on April 26, 2020
- Reviewed in the United States on February 28, 2024
- Reviewed in the United States on December 29, 2021
- Reviewed in the United States on June 7, 2020
I read a lot of business books but in the last years I have become fond of the ones that tell stories and, at the same time, allow you to learn about management. This is one of the books that offers that rare combination. By reading this book you learn about work culture but not as in a theory book but totally applied to reality. I am really impressed by how important it is to be in the right place at the right time, and, in this case, the right place is Silicon Valley. It is funny how Frier relates many important happenings in Silicon Valley, that take place while the story told in the book is developing. I also like how both Zuckerberg and Systrom are portrayed, the first as a ruthless entrepreneur whose decisions are oriented to one only purpose: Facebook growth, in the latter case, a more vulnerable Systrom, who is constantly trying to improve himself and who keeps faithful to his beliefs, despite the fact that several times he admits he was wrong. I read it in 3 days. It would have been less time but I stopped several times to google the names of the people mentioned in the story, in order to get to know more about them. In summary, I loved the book. It is a business book with lots of stories that will keep you captivated from beginning to end.
A book you cannot stop reading once you start it
Reviewed in the United States on June 7, 2020
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- Reviewed in the United States on December 22, 2024
Top reviews from other countries
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Laís Di LauroReviewed in Brazil on October 27, 2020
Edção com péssima qualidade.
O conteúdo é bom, mas a qualidade da impressão não é boa. A capa já chegou rasurada, não é bem colada nem bem montada. As páginas são de um papel bem ruinzinho e, para não estragar, tem que ter bastante cuidado. Não dá nem para usar marca texto, de tão finas que são as páginas... A tinta do marca texto passa pro outro lado. A qualidade da folha da capa também não é boa. Pelo preço que custou, não apresenta bom custo benefício (se considerarmos apenas o livro físico, não o conteúdo).Laís Di LauroEdção com péssima qualidade.
Reviewed in Brazil on October 27, 2020
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- Joe ZhangReviewed in the United Kingdom on October 3, 2020
Meticulously researched. Good analysis
