No Filter: The Inside Story of Instagram Audible Audiobook – Unabridged
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|Listening Length||11 hours and 20 minutes|
|Narrator||Sarah Frier, Megan Tusing|
|Whispersync for Voice||Ready|
|Audible.com Release Date||April 16, 2020|
|Best Sellers Rank||
#19,626 in Audible Books & Originals (See Top 100 in Audible Books & Originals)
#3 in Globalization Money & Finance
#13 in Globalization (Books)
#21 in Content Creation & Social Media
Top reviews from the United States
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Beautifully written by an accomplished journalist with a sharp eye for irony. Superb background and sad commentary on how "influence" is being peddled by the elite. As to the dangerous part of my review, there are many, many chilling examples of hubris in the House of Zuck (aka Facebook) that should scare any freedom-loving human being.
In retrospect, it is completely amazing how regulators dropped the ball to allow the formation of the Facebook/Instagram/WhatsApp monopoly. Thankfully there is enough commentary in this book to reveal the fragility of all of the social network models; one of my favorites was the "emergency meeting" to add video to Instagram, in which one executive commented "It was like being in the room when John F. Kennedy announces you're going to the moon." As if.
Will this marketing machine stand the test of time? We'll see. My money is on future generations actually getting to Mars.
As much as this reveals the inner workings of everyone's favorite lifestyle app, it also delves into Mark Zuckerberg's philosophy on growth and competition and the "family" of companies he owns - Instagram and WhatsApp. The story doesn't just provide a narrative of the history of these companies, but also gives important context about where they might be going - especially as they face grave concerns related to privacy and competition.
Writing style is great and easy to read.
I would also recommend this book to anyone feeling pressure about their public Instagram persona. This book shows how much the perfect lifestyle you see in posts is not just fake, but carefully developed and curated by marketing and design experts to make money for influencers and the brands they represent.
I worked at Microsoft 1985-1999, helped build OS/2 (with IBM), MS-DOS 6, Windows 95, Internet Explorer, and more. I thought in 1995 that the Web would surpass Windows — not a popular view with BillG or SteveB.
As has happened countless times — IBM being a prime example — technology companies have a very difficult time allowing innovators to arise from within. Because the existing technology brings in all the revenue and profits, the folks in charge zealously and rightly protect their market-leading technology from competition: internal as well as external. The Innovators Dilemma!
Zuckerberg felt that Facebook was all-important, and Instagram should be more like Facebook. He is a brilliant billionaire! But — like Bill Gates — had invested so much of himself in Facebook (Windows) - that he could not allow Instagram (the Internet) to pose a threat.
Ms. Frier does an excellent job of identifying and explaining key milestones and conflicts from the founding of Instagram through the time its founders left Facebook (6 years after the acquisition).
Few engineers and entrepreneurs will have the great good fortune to face these challenges. Which is probably why this pattern repeats.
Top reviews from other countries
I think the problem is that everything has happened almost completely in public and is well documented online. There are so many interviews, Youtube videos and articles online. Employees of every company (not just tech) share their daily lives online. So I didn't feel I gained anything substantial from this book. The "inside story" read more like padding to be honest. Maybe this minutiae is fascinating to some e.g. Will.i.am playing games on his phone in the middle of meeting and not paying attention. There's no compelling story here because you can already guess at the start what the outcome will be. Can you really muster any sympathy for anyone who sold out to Facebook for $1b and then left because they couldn't do what they wanted? "Systrom worried deeply about losing what made Instagram special." Oh come on!
I think this book tries to do way too much at once when it would be more interesting to focus on just one aspect.
The book is a page-turner, and kept me enthralled throughout!!
Whilst, Mark Zuckerberg has been demonized and painted as a antagonist, it would have been better if FB’s point of view had been highlighted in the book, the book currently features only one side of the story-that of IG’s founders and team