Enter your mobile number below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
Getting the download link through email is temporarily not available. Please check back later.

  • Apple
  • Android
  • Windows Phone
  • Android

To get the free app, enter your mobile phone number.

Buy Used
FREE Shipping on orders over $25.
Condition: Used: Very Good
Comment: Book is in Very Good Used Condition. Text pages appear to be free from markings. Exterior of book may show light wear, small blemishes, nicks, and/or remainder marks. Previous owner's name/cover note may be written on inside cover page. Eligible for FREE Super Saving Shipping! Fast Amazon shipping plus a hassle free return policy means your 100% Satisfaction is Guaranteed. Tracking number provided in your Amazon account with every order.
Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See all 2 images

No Logo: Taking Aim at the Brand Bullies Hardcover – January 15, 2000

4.0 out of 5 stars 215 customer reviews

See all 17 formats and editions Hide other formats and editions
New from Used from
"Please retry"
"Please retry"
$19.43 $0.01

SaneBox: Clean up your Inbox in minutes
Learns what email is important to you and filters out what isn't -- saving you hours. Try it FREE
click to open popover

Editorial Reviews

Amazon.com Review

We live in an era where image is nearly everything, where the proliferation of brand-name culture has created, to take one hyperbolic example from Naomi Klein's No Logo, "walking, talking, life-sized Tommy [Hilfiger] dolls, mummified in fully branded Tommy worlds." Brand identities are even flourishing online, she notes--and for some retailers, perhaps best of all online: "Liberated from the real-world burdens of stores and product manufacturing, these brands are free to soar, less as the disseminators of goods or services than as collective hallucinations."

In No Logo, Klein patiently demonstrates, step by step, how brands have become ubiquitous, not just in media and on the street but increasingly in the schools as well. (The controversy over advertiser-sponsored Channel One may be old hat, but many readers will be surprised to learn about ads in school lavatories and exclusive concessions in school cafeterias.) The global companies claim to support diversity, but their version of "corporate multiculturalism" is merely intended to create more buying options for consumers. When Klein talks about how easy it is for retailers like Wal-Mart and Blockbuster to "censor" the contents of videotapes and albums, she also considers the role corporate conglomeration plays in the process. How much would one expect Paramount Pictures, for example, to protest against Blockbuster's policies, given that they're both divisions of Viacom?

Klein also looks at the workers who keep these companies running, most of whom never share in any of the great rewards. The president of Borders, when asked whether the bookstore chain could pay its clerks a "living wage," wrote that "while the concept is romantically appealing, it ignores the practicalities and realities of our business environment." Those clerks should probably just be grateful they're not stuck in an Asian sweatshop, making pennies an hour to produce Nike sneakers or other must-have fashion items. Klein also discusses at some length the tactic of hiring "permatemps" who can do most of the work and receive few, if any, benefits like health care, paid vacations, or stock options. While many workers are glad to be part of the "Free Agent Nation," observers note that, particularly in the high-tech industry, such policies make it increasingly difficult to organize workers and advocate for change.

But resistance is growing, and the backlash against the brands has set in. Street-level education programs have taught kids in the inner cities, for example, not only about Nike's abusive labor practices but about the astronomical markup in their prices. Boycotts have commenced: as one urban teen put it, "Nike, we made you. We can break you." But there's more to the revolution, as Klein optimistically recounts: "Ethical shareholders, culture jammers, street reclaimers, McUnion organizers, human-rights hacktivists, school-logo fighters and Internet corporate watchdogs are at the early stages of demanding a citizen-centered alternative to the international rule of the brands ... as global, and as capable of coordinated action, as the multinational corporations it seeks to subvert." No Logo is a comprehensive account of what the global economy has wrought and the actions taking place to thwart it. --Ron Hogan

From Publishers Weekly

In the global economy, all the world's a marketing opportunity. From this elemental premise, freelance journalist and Toronto Star columnist Klein methodically builds an angry and funny case against branding in general and several large North American companies in particular, notably Gap, Microsoft and Starbucks. Looking around her, Klein finds that the breathless promise of the information ageAthat it would be a time of consumer choice and interactive communicationAhas not materialized. Instead, huge corporations that present themselves as lifestyle purveyors rather than mere product manufacturers dominate the airwaves, physical space and cyberspace. Worse, Klein argues, these companies have harmed not just the culture but also workersAand not just in the Third World but also in the U.S., where companies rely on temps because they'd rather invest in marketing than in labor. In the latter sections, Klein describes a growing backlash embodied by the guerrilla group Reclaim the Streets, which turns busy intersections into spaces for picnics and political protest. Her tour of the branded world is rife with many perverse examples of how corporate names penetrate all aspects of life (who knew there was a K-Mart Chair of Marketing at Wayne State University?). Mixing an activist's passion with sophisticated cultural commentary, Klein delivers some elegant formulations: "Free speech is meaningless if the commercial cacophony has risen to the point where no one can hear you." Charts and graphs not seen by PW. Agent, Westwood Creative Artists. (Jan.)
Copyright 1999 Reed Business Information, Inc.

New York Times best sellers
Browse the New York Times best sellers in popular categories like Fiction, Nonfiction, Picture Books and more. See more

Product Details

  • Hardcover: 512 pages
  • Publisher: Picador; New title edition (January 15, 2000)
  • Language: English
  • ISBN-10: 0312203438
  • ISBN-13: 978-0312203436
  • Product Dimensions: 7.2 x 1.5 x 9.5 inches
  • Shipping Weight: 2.4 pounds
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (215 customer reviews)
  • Amazon Best Sellers Rank: #137,409 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Paperback
WHile I worried that this was a simple ideological diatribe, I was very happily surprized at the intelligence and substance of Klein's book. It is a tough, well-reasoned manifesto for the anti-consumerism left of "Gen X." If you are wondering what was driving many of those protesters at the WTO and other summit meetings - most notoriously Seattle in late 1999 - then this book is the best place I know. It is part cultural critique, part economics and social policy, and partly a call to arms. Reading it has helped me to make sense of so much that I thought was simple, nihilistic anarchism. I was humbled to learn that there is far far more behind the movement than I had granted it.
In a nutshell, Klein argues that the "superbrands" - the huge corporations such as Disney and Nike - are progressively taking over virtually all "public spaces," including school curricula, neighborhoods, and all-encompassing infotainment malls like Virgin Megastores. THey are doing this in an attempt enter our minds as consumers in the most intimate ways, which Klein and others find unbearably intrusive. Moreover, she argues, as they subcontract overseas, the superbrands are leaving first-world workers behind while they exploit those in the developing world under horible conditions. It all adds up, she asserts, into a kind of emerging global worker solidarity that is developing new means (via internet exposes, protest campaigns, etc.) to push the superbrands to adopt more just policies and practices.
What was so amazing and useful for me, as a business writer looking at the same issues, is that Klein so often hones in on the underside of what I think are good and effective business practices: the development of brand values, globalisation of the production/value chain to lower prices, and the like.
Read more ›
20 Comments 320 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Paperback
I found this book to be very interesting, and disturbing. Klein is certainly a Leftist, and generally as a conservative I would dispute much of her world-view but with the first half of her book she is on to something. I believe that the second half is less successful, and I do not share her idealization of graffiti artists and anti-global activists, but overall her book is a provacative and important one. Read and beware.
I would like to respond to an earlier reviewer's comments, which many of my friends have directed me to when I told them of the book. Tristan from Australia finds fault with a graph in her book (not indexed for inflation) and then sets to beaking her over the head with it. I think he misses much of the point of her book - even if her graph is off.
There is no question based on anecdotal evidence alone that advertising and the pervasiveness of "branded" space has increased. Look at modern sports stadiums, say the NFL - they're all named after corporations. The athletes at "FedEx Field" are all wearing brands that the team has negotiated (and been paid large sums to wear) - and they can be fined if they aren't wearing a "Starter brand" cap when they sit on the bench, etc. They then sit down and drink a Gatorade, while they watch the Coca-cola sponsored half-time show featuring Michael Jackson, Britney Spears or whoever the company believes they can best get to flog their product. The highlights from the first half will be then shown on the X-brand half-time show, and then recreated using graphics from EA Sports John Madden game. You could avoid all this and go to a movie, but first you'll have to sit through advertisements before the movie - and not just for upcoming movies anymore.
Read more ›
4 Comments 90 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Paperback Verified Purchase
With a 16 year old son in our house, I've not only been fighting the "brand name bullies" outside our home but the teenaged one INSIDE our home as well. So it was a no-brainer for me to buy and read this book. I won't say it was an easy read. But the information contained within it was worth the time spent. More importantly, I left the book lying in a spot where my son was sure to see it and was gratified when he picked it up and read parts of it. Now he has loosened his rigid stance on having only the "coolest" clothes with the "best" logos on them and started to realize that his individuality was being manipulated to some degree by advertisers. He's started talking to his friend about the book too. Having said that, I don't want ANYONE to think this book doesn't have its flaws. There is repetition of some subjects that have already been discussed ad nauseum in the media already - advertising in the public schools via educational channels and other subjects. But there is also plenty of new information and Klein makes her case with solid, clear arguments.
2 Comments 96 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Hardcover
This is a very, very interesting book regardless of what the "ending" or the "higher purport" may be and irrespective of the pseudo-intellectual nitpicking by a number of other reviewers. So get it, read it and enjoy it. Even if it doesn't ruffle your fancies, it brims with real factual evidence about the dark side of big business so at the very least you'll leave with some very interesting information off a single, compact compilation.
The basic premise of the book is to highlight how advertising and general business practices have changed in the last twenty years. Essentially, companies decided that they were no longer in the business of selling products, because products are messy, duplicable, or even improvable. But if you are selling an idea, an experience, a set of associations, it is much harder for another company to compete with you. Think of Tommy Hilfiger for instance -- clothes manufactured in China and India for throw-away costs, but their designs are frantically devoured globally at horrendous price tags. This is why branding is big, and sometimes clandestine, business.
The book is divided into four sections: 'No Space,' 'No Choice,' 'No Jobs' and 'No Logo.' 'No Space' is about the cluttering of our public spaces with ads; 'No Choice' describes different tactics used by big-name brands to drive independent retailers out of business; 'No Jobs' takes aim at sweatshop labour but with the corporations' "Brand, not products!" mentality in mind (it also includes details of Klein's trip to an Export Processing Zone just south of Manila); finally, 'No Logo' documents the global movement against branding and many of the organizations and people behind the revolt.
Read more ›
1 Comment 31 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse

Most Recent Customer Reviews