- Series: Non Designer's Design Book
- Paperback: 240 pages
- Publisher: Peachpit Press; 4 edition (November 29, 2014)
- Language: English
- ISBN-10: 0133966151
- ISBN-13: 978-0133966152
- Product Dimensions: 6.9 x 0.6 x 9.9 inches
- Shipping Weight: 1 pounds (View shipping rates and policies)
- Average Customer Review: 4.6 out of 5 stars See all reviews (548 customer reviews)
- Amazon Best Sellers Rank: #6,391 in Books (See Top 100 in Books)
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About the Author
Robin Williams is the author of dozens of bestselling and award-winning books, including The Non-Designer's Presentation Book, The Non-Designer's InDesign Book, and The Mac is not a typewriter. Through her writing, teaching, and seminars, Robin has educated and influenced an entire generation of computer users in the areas of design, typography, desktop publishing, the Mac, and the Web.
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Top Customer Reviews
With all the people out there who think they're graphic designers because they have a computer and a bit of computer software, this book might help them understand some of the real work behind what seems to be "easy". Most don't understand the "rules" of design and why they're in place, and why the work of many designers is fantastic and why some is not.
It was perfect for me. The book focuses on design as a means a effective communication rather than just a way to make pretty things, and that works a lot better for my brain. The examples are very clear, and the iterative improvements from one design to the next are so clear that even I can tell that they look better (and understand why). The writing is equally effective and easy to consume. It only took me 4-5 hours for my first pass through this book.
After finishing the book tonight, I set out to improve my resume. 90 minutes later, I'm shocked with the results. I used to think my old one looked fine, but now I can see so many design flaws in it. The new version, well, I'm sure there's still plenty wrong with it, but looks better than anything I thought I'd ever create on my own.
Cover aside, the interior of this book was quite lovely. Well designed, with ample examples of before/after design and specific techniques and tips. The title of the book is accurate: it is definitely for the non-designer (like me); I imagine designers and all but the most novice design students would be frustrated by the basic nature of this book. For me, I found validation that my organizational and alignment instincts were on target, but that I played it too safe with respect to contrast and creating visual interest. As my husband says, I am a little too matchy-matchy. But now I feel like I have the principles to start pushing my boundaries. I especially appreciated that the author included all the information about fonts used in the book.
Minor criticisms: There were places that design terminology was used but not adequately explained (e.g., traditional typesetting terms). I would be cautious following the resume advice; it might make your print resume pretty, but will not translate into online systems and may actually damage your chances of being “found.” In today’s world electronic and mobile world, I rarely get paper newsletters; it would be useful to have at least some basic advice about using these design principles in tools like MailChimp and Constant Contact where there are system constraints.
Summary: 3 stars (4 stars overall minus 1 star for the bad cover)