- Paperback: 144 pages
- Publisher: Pearson Education; F First Edition edition (January 25, 1995)
- Language: English
- ISBN-10: 1566091594
- ISBN-13: 978-1566091596
- Product Dimensions: 7 x 0.3 x 10.7 inches
- Shipping Weight: 1.2 pounds
- Average Customer Review: 540 customer reviews
- Amazon Best Sellers Rank: #723,094 in Books (See Top 100 in Books)
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The Non-Designer's Design Book: Design and Typographic Principles for the Visual Novice F First Edition Edition
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From the Back Cover
This book is for the secretary laying out an office newsletter, the entrepreneur designing her own advertising, the student wanting a better-looking term paper, or the professional creating a lasting impression with a new client. As a book of general design principles, it doesn't matter what computer one is using, or whether one is using a computer at all - the principles and terminology of good design remain the same.
Robin assumes that readers simply want to know how to make pages look better. She equips them with the four basic concepts used in virtually every well-designed job. Dozens of real-world examples enliven the text and demonstrate that Robin practices what she preaches: Good design does indeed capture the reader's attention.
In the second half, the focus is on type, specifically the problem of combining multiple typefaces. Robin demonstrates that in page design, as in life, a relationship is established that is either concordant, conflicting, or contrasting.
Each chapter is conveniently summarized, and there are practical design exercises, optional quizzes, and bibliography. Throughout the book, readers are encouraged to feel at ease in the often confusing world of graphic design.
Top customer reviews
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It has tought me tons about fonts, colors, layout ideas, designing business card and other business forms, and so much more, it'd be impossible to list it all. The way the author lays out the book makes all this new information so easy to comprehend, and that is one of the things I like most about the book.
I am always going back to re-read and look at ideas and info when I'm working on designing different things.
I would highly recommend this book to anyone interested in graphic design.
It was perfect for me. The book focuses on design as a means a effective communication rather than just a way to make pretty things, and that works a lot better for my brain. The examples are very clear, and the iterative improvements from one design to the next are so clear that even I can tell that they look better (and understand why). The writing is equally effective and easy to consume. It only took me 4-5 hours for my first pass through this book.
After finishing the book tonight, I set out to improve my resume. 90 minutes later, I'm shocked with the results. I used to think my old one looked fine, but now I can see so many design flaws in it. The new version, well, I'm sure there's still plenty wrong with it, but looks better than anything I thought I'd ever create on my own.
After reading Williams' book and working the exercises, I have a decent idea of what to look for and why certain things work while others don't. If you can name a problem, it's hard to fix, and she breaks it down for us non-designers in an easy to understand way.
Am I ready to work the graphics desk at The Times? Definitely not, but Im using what I learned right away in creating an engaging slide deck for a national conference.