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The Non-Profit Narrative: How Telling Stories Can Change the World Kindle Edition
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Top Customer Reviews
This book tells a story that no other book on non-profits, NGOs and ministries provides. I've worked in the NGO sector for over 6 years now and there isn't a better resource to equip non-profit executives, development execs and communications people. This book covers the much needed topic of telling the story of your non-profit that will have greater impact and results than any strategy or campaign.
Get it, read it, start working. If you're starting a non-profit, if you're 20 years into your NGO's work, this book is for you. A plus? It's easy to read over two cups of coffee.
They want that next big grant that will put them on the path to solvency. Or what about getting donations on Facebook or Twitter? Or "Could we try an event?"
And yet storytelling is the foundation of every successful fundraising program.
It's not magic.
In this short, easy-to-read book, Dan Portnoy has gathered the tools to help every member of your nonprofit tell your stories in ways that make them more engaging and effective - and raise more money! Highly recommended.
Now, for the first time, he's revealing everything he knows about how non-profits can effectively tell their story and greatly increase donations.
You should buy a copy of The Non-Profit Narrative for yourself and everyone that you know that works at a non-profit.
Dan gets into the nuts and bolts of going beyond facts towards building a compelling story. He describes the development of a nonprofit story arc, and the creation of a meaningful story. From there Dan moves into media choices and promotion. This is a great quick read that any busy person can finish in less than two hours. Check it out.
As a seasoned nonprofiteer, I've worked in the Department of Meh (my favorite chapter) and it's tough going. Until you're ready to put your communications under a microscope and ask if you're telling the right story about your cause and one that will emotionally resonate with supporters, your nonprofit will struggle.
But Dan Portnoy doesn't want that. So he shows you how to find your voice and create a story arc and communication strategy that builds and layers your story so donors will feel compelled to give, help, and engage. And what nonprofit doesn't want to know how to do that?
So just buy it already. This book is really that good. That useful. And that inspiring.
“Story is most absent from corporate slide presentations.” This is the best response that Portnoy received when he spoke to people in his workshops about boring presentations. According to Portnoy, storytelling is crucial to survival. He states that stories connect humanity together, and help us learn context and hidden meanings. It is a way of examining our lives and seeing who and what we really are. Portnoy discusses how the Internet age has made coming up with a great story more and more difficult.
Portnoy mentions how corporations are too focused on relaying the facts to the audience, which is just the beginning of a good story. He mentions how you could tell an audience a series of facts straightforward, or you could make an interesting story that incorporates these facts within them, keeping the audience engaged. The example of the story of Cinderella was mentioned, which laid out the important facts of the story in the beginning.Read more ›
Most Recent Customer Reviews
This book was poorly executed and lacked clarity. I found this book so weak in its execution that I could not finish it. A real waste of money. Read morePublished 2 months ago by Patricia Bacon
Ugh. Terribly written book. If you are like me, you often cannot get over grammatically incorrect sentences, punctuation errors, syntax mistakes, and simply poor, weak... Read morePublished 6 months ago by marioc63
Very inspirational book! I like how it gets right to the how and why. Loved it!!!!Published 6 months ago by Amazon Customer
Many industry standards that help you to on occasion refocus on the important things . Keep this at close hand in your library and review it quarterly to make sure you're... Read morePublished 7 months ago by oly ears
Quite a bit of obvious information but also goes very in depth about social media. Something I was not liking for when I started, but helpful none the less.Published 8 months ago by Kelsey
The Non-Profit Narrative is a valuable introduction for those learning how to tell their stories concisely in a way that will engage the reader and inspire them to do more than... Read morePublished 13 months ago by Terry Graham
Excellent read! Portnoy succinctly and practically explains how to create an organizational narrative. The calendar framework is dynamite.Published 14 months ago by Susan
Very good basic book on how to survive in the non profit or NGO world, helped me personally with the secret codes many of the leaders use. Read morePublished 16 months ago by Onagh M. Ash
easy to read and very clear. he makes a few points which he then hammers home. i thought it was clearly written and organized. Read morePublished 16 months ago by stacey burton
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