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The Non-Profit Narrative: How Telling Stories Can Change the World by [Portnoy, Dan]
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The Non-Profit Narrative: How Telling Stories Can Change the World Kindle Edition

4.3 out of 5 stars 44 customer reviews

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Length: 112 pages Word Wise: Enabled Enhanced Typesetting: Enabled
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Editorial Reviews

About the Author

Dan is the author of The Nonprofit Narrative: How Stories Can Save the World. He loves helping passionate people strive for the impossible and on several occasions he’s seen it happen. For over a decade, Dan has worked with the toughest outposts of Fortune 500 companies to get them back on track and with big results. He is sought after to help flesh out business ideas, coach teams and lead senior staff through the digital age. In 2006, he started The Portnoy Media Group to help nonprofits, companies and organizations better tell their stories for impact and engagement. His communication strategies have helped multiple nonprofit organizations double their online donations year over year and raise millions. Dan’s cultivation of story ideas builds community, engages the free radicals and removes the barriers between traditional cultivation and acquisition. He’s been a producer and a director for multiple projects, including The Great American Road Trip, a five part miniseries documentary/reality show. He is the founder, editor-in-chief and host of The Drop (http://www.thedroponline.com), a music podcast that features interviews with artists and bands on the rise. Dan lives in Pasadena, CA and loves it. For the latest updates, connect with him at http://www.portnoymediagroup.com

Product Details

  • File Size: 765 KB
  • Print Length: 112 pages
  • Simultaneous Device Usage: Unlimited
  • Publication Date: March 22, 2012
  • Sold by: Amazon Digital Services LLC
  • Language: English
  • ASIN: B007NUYSQW
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Lending: Enabled
  • Enhanced Typesetting: Enabled
  • Amazon Best Sellers Rank: #44,181 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

Top Customer Reviews

Format: Paperback Verified Purchase
Your non-profit didn't start out to make money but to change the world, you're battling something, you're on a journey. This is how people and constituents connect to your organization. Help them resonate with your work by telling this story effectively and efficiently. This book provides simple, effective and yes, results-oriented solutions to maximize the impact of your NGO by using the power of story.

This book tells a story that no other book on non-profits, NGOs and ministries provides. I've worked in the NGO sector for over 6 years now and there isn't a better resource to equip non-profit executives, development execs and communications people. This book covers the much needed topic of telling the story of your non-profit that will have greater impact and results than any strategy or campaign.

Get it, read it, start working. If you're starting a non-profit, if you're 20 years into your NGO's work, this book is for you. A plus? It's easy to read over two cups of coffee.
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Format: Kindle Edition Verified Purchase
What are your stories? It's always my first question when speaking with a new (or prospective) client. And many view it as a time-waster.

They want that next big grant that will put them on the path to solvency. Or what about getting donations on Facebook or Twitter? Or "Could we try an event?"

And yet storytelling is the foundation of every successful fundraising program.

It's not magic.

In this short, easy-to-read book, Dan Portnoy has gathered the tools to help every member of your nonprofit tell your stories in ways that make them more engaging and effective - and raise more money! Highly recommended.
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Format: Paperback Verified Purchase
I've worked with Dan Portnoy for the past five years and watched as he's revolutionized the way non-profits raise money. He's taken decrepit and dying fundraising plans and breathed new life into them that results in huge growth in giving from existing and new donors.

Now, for the first time, he's revealing everything he knows about how non-profits can effectively tell their story and greatly increase donations.

You should buy a copy of The Non-Profit Narrative for yourself and everyone that you know that works at a non-profit.
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Format: Paperback
I couldn't put it down! The fact that the book is short and to the point, has great tools and tips on storytelling and getting your message out made me want to finish it in one sitting. I was taking notes along the way and loved the resources he points out throughout the book. I LOVE the idea of looking at your nonprofit as a story with acts- I never thought of it that way but it certainly makes sense and will grab people's attention. I also thought he made a great point of reflecting inward with both the nonprofit and yourself by asking uncomfortable questions. Nonprofits have to be comfortable hearing the negatives and making improvements, and I liked that he clearly laid that out in the book.
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Format: Paperback Verified Purchase
This book was really helpful to me because, as a creative writer, I wasn't quite sure how my skills could work in communications and marketing. The Non-Profit Narrative emphasizes storytelling as a key driver in creating a persuasive communications plan that can help an organization motivate donors and volunteers and, ultimately, change the world.
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Format: Paperback
This book is short and to the point. Telling a great story is the primary reason why fundraisers seem to do well. While the promotion aspect is critical to spreading the word, without a great story to start success seems fleeting. And that is where Dan's book starts.

Dan gets into the nuts and bolts of going beyond facts towards building a compelling story. He describes the development of a nonprofit story arc, and the creation of a meaningful story. From there Dan moves into media choices and promotion. This is a great quick read that any busy person can finish in less than two hours. Check it out.
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Format: Paperback
Articles, posts, tweets on nonprofit storytelling are a dime a dozen. But this book is the real deal. A piggy bank of awesome insights, tips, and strategies to help you undertand the role of storyingtelling in the nonprofit world. It isn't a nice to have, it's an absolute need to have.

As a seasoned nonprofiteer, I've worked in the Department of Meh (my favorite chapter) and it's tough going. Until you're ready to put your communications under a microscope and ask if you're telling the right story about your cause and one that will emotionally resonate with supporters, your nonprofit will struggle.

But Dan Portnoy doesn't want that. So he shows you how to find your voice and create a story arc and communication strategy that builds and layers your story so donors will feel compelled to give, help, and engage. And what nonprofit doesn't want to know how to do that?

So just buy it already. This book is really that good. That useful. And that inspiring.
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Format: Paperback
The main theme of The Non-Profit Narrative by Dan Portnoy, is how storytelling can be used in a business environment as a catalyst for success. Portnoy particularly wrote this book to help non-profit organizations, the audience, use this story-telling technique as a unique communication strategy to motivate and build confidence in their employees. “ Tell your story and tell it well. Help your audience know your struggles and triumphs in a multi-channel approach with multiple entry points. Truth is, that’s the complete answer. “ This quote more or less summarizes the main objective of this book. Portnoy wanted to make sure that anyone involved in non-profit organizations was aware of his method of telling stories, and how telling a good story is the key to harnessing the inner strength in humans, bringing out the best in them.

“Story is most absent from corporate slide presentations.” This is the best response that Portnoy received when he spoke to people in his workshops about boring presentations. According to Portnoy, storytelling is crucial to survival. He states that stories connect humanity together, and help us learn context and hidden meanings. It is a way of examining our lives and seeing who and what we really are. Portnoy discusses how the Internet age has made coming up with a great story more and more difficult.

Portnoy mentions how corporations are too focused on relaying the facts to the audience, which is just the beginning of a good story. He mentions how you could tell an audience a series of facts straightforward, or you could make an interesting story that incorporates these facts within them, keeping the audience engaged. The example of the story of Cinderella was mentioned, which laid out the important facts of the story in the beginning.
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