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The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause Paperback – June 8, 2010
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From the Back Cover
Praise for The Nonprofit Marketing Guide
"This book is filled with practical advice, tips, and checklists—everything you need in one book to help your nonprofit organization create and implement a marketing plan that gets results!"
—Beth Kanter, blogger, Beth's Blog, and coauthor, The Networked Nonprofit
"Brilliant and comprehensive! Kivi Leroux Miller covers all the bases in this lively and insightful guide to marketing for nonprofit organizations. The breadth of her experience on both sides of the consultant-client divide shows clearly here. If you're responsible for marketing and communications and stretched to the limit and beyond, buy this book. You'll soon see how much easier your job becomes."
—Mal Warwick, author, Fundraising When Money Is Tight and How to Write Successful Fundraising Letters
"The Nonprofit Marketing Guide provides needed direction for busy nonprofit professionals who find themselves doing multiple jobs without time to focus on effective marketing and communications. This book relieves the feeling of being overwhelmed and provides strategic direction for our valuable resources of time and money."
—Allison Treppa, director of marketing and communications, Michigan Nonprofit Association
"As a tiny nonprofit with a total budget of about $100,000, we obviously have very little set aside for marketing. Kivi understands our situation and provides practical, useful, low-cost marketing advice that produces great results."
—Danielle Denhardt, board of directors, Fancy Cats Rescue Team
About the Author
Top Customer Reviews
The Guide includes plenty of smart, timely, and fresh advice from someone who clearly understands nonprofit realities. Recognizing the limitations we face, Miller includes not only the Elements of a Comprehensive Nonprofit Marketing Plan, but also adds a section on Nonprofit Marketing the Quick-And-Dirty Way. If you're new to marketing, this book will help you get started off on the right foot. If you're an old hand at it, I guarantee you'll find new ideas you haven't tried before.
The first chapter, Ten New Realities for NonProfits, is straight talk that is relevant, on point, and a great primer on how things have changed over the last few years. If you're getting crazy marketing requests from your boss, lend them your copy for a quick read. It'll be an education.
Here are four tactics from the Guide you can use right away:
1) When defining your audience, use personas. If your audience is still "the general public," it's time to make a change. Build representative characters for each target audience; find photos that represent them and describe their age, educational level, hobbies, motivations, values, etc. in detail. Then, match your messages and communication channels to these personas.
2) Develop your storytelling skills. Nothing convinces an audience more than stories of real life struggle and achievement.Read more ›
The book is not only helpful to those who are in charge of external communications but anyone involved in representing the organization. This book would be a great addition to the library of any development team or nonprofit leader. The clear explanations and practical applications really made me feel confident in my new found responsibilities at work. I worried that the content of this book might be just a rehashing of nonprofit-marketing content from Kivi's blog or other sites but was very happy to find a wealth of new practical information organized in a very clear way.
I would highly recommend this book to anyone who is seeking out ways to get new people interested in getting involved with your nonprofit.
I'm on two nonprofit boards for the Bella Vista Library in Bella Vista, Arkansas. Our library only gets money if we ask for it. We don't get any money directly from sales or property taxes. So we need to have the best marketing and communications efforts possible. And, those are my responsibilities on both boards. I have a public relations and writing background so I kind of know what I need to do, but I don't know what are the most important things to do and, even more importantly, what not to do.
I was ready to quit because I was feeling so overwhelmed and didn't want to because I love the Bella Vista Library - I'm a huge fan.
I read five other nonprofit marketing books, but they speak jargon and speak to people who are operating million-dollar nonprofit agencies. This is the first book with practical suggestions I can prioritize and start doing for our Bella Vista Library.
Also, the Guide is only 228 pages long, counting the glossary and index. So it's not overwhelming to read. While it is short, the content is very rich - instead of artificial whipped topping, think home-made, real whipped cream. The whole book is mmm-good. Thank you, Kivi. Thank you, Kivi. Thank you, Kivi.
Though Miller writes this book for all “understaffed and underfunded nonprofits”, she has written her guide in such a way that one can jump to the section regarding building community support, and receive a comprehensive education in networking. As well as being a very manageable cover-to-cover read for those who want the entire story.Read more ›
Most Recent Customer Reviews
Good text for clear simple instructions for novices and a good review for the rest of us. Highly recommend this bookPublished 4 months ago by CaroleG
Came in great shape! Not all material was completely relevant, but some were helpfulPublished 7 months ago by Gabrielle
It is a great book, it has very relevant and helpful information for communicators. I highly recommend it.Published 8 months ago by Karucha
I read this while I was in the interview process for a marketing & communications position and not only did I get the job, I realized I know more about marketing than I thought I... Read morePublished 11 months ago by Melanie Swiftney
Was assigned this book for a marketing class. Thank God. A couple of weeks later, our non profit decides to add an entirely new branch to the company and oh it launches in a month. Read morePublished 12 months ago by Sabrina
User-friendly and practical. The book has good street cred, with the tools and teachings coming from a long-time practitioner in the field. Read morePublished 12 months ago by Mc
A great read, well-written, and definitely worth buying. Nonprofit marketing is difficult, especially considering the lack of budget most of us face, but Kivi Miller has provided... Read morePublished 23 months ago by Paul Charles