The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause 1st Edition

by Kivi Leroux Miller (Author), Katya Andresen (Foreword)

97 ratings

ISBN-13: 978-0470539651

ISBN-10: 9780470539651

Why is ISBN important?

Other Sellers

from

Other Sellers

See all 5 versions

Used: Very Good | Details

Sold by Steel City Books and More

Fulfilled by Amazon

Access codes and supplements are not guaranteed with used items.

Get Fast, Free Shipping with Amazon Prime

FREE delivery: Wednesday, July 21 on orders over $25.00 shipped by Amazon. Details

Fastest delivery: Tuesday, July 20
Order within 3 hrs and 17 mins Details

Only 5 left in stock - order soon.

Ships from and sold by Amazon.com.

Available at a lower price from other sellers that may not offer free Prime shipping.

List Price: $39.95 Details

Save: $7.91 (20%)

FREE delivery: Wednesday, July 21 Details

Available at a lower price from other sellers that may not offer free Prime shipping.

There is a newer edition of this item:

The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause
$32.46
(14)
In Stock.

A nonprofit's real-world survival guide and nitty-gritty how-to handbook

This down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for your organization, no matter how understaffed or underfunded. You'll see how to shape a marketing program that starts from where you are now and grows with your organization, using smart and savvy communications techniques, both offline and online. Combining big-picture management and strategic decision-making with reader-friendly tips for implementing a marketing program day in and day out, this book provides a simple yet powerful framework for building support for your organization's mission and programs.

Includes cost-effective strategies and proven tactics for nonprofits
An ideal resource for thriving during challenging times
Fast, friendly, and realistic advice to help you navigate the day-by-day demands of any nonprofit

Written by one of the leading sources of how-to info and can-do inspiration for small and medium-sized nonprofit organizations, Kivi Leroux Miller is,among other things, a communication consultant and trainer, and president of EcoScribe Communications and Nonprofit Marketing Guide.com.

Frequently bought together

Total price:

To see our price, add these items to your cart.

Some of these items ship sooner than the others.

Show details Hide details

Choose items to buy together.

by Kivi Leroux Miller Paperback
$32.04
Only 5 left in stock - order soon.
Ships from and sold by Amazon.com.
FREE Shipping
by Kivi Leroux Miller Paperback
$38.57
Only 10 left in stock - order soon.
Ships from and sold by Book Depository US.
by Sarah Durham Hardcover
$39.07
Only 10 left in stock - order soon.
Ships from and sold by Book Depository US.

Customers who viewed this item also viewed

Page 1 of 1 Start overPage 1 of 1

Kivi Leroux Miller
14
Paperback
22 offers from $26.20
Kivi Leroux Miller
47
Paperback
48 offers from $13.64
Sarah Durham
70
Hardcover
61 offers from $0.89
J. William Worden PhD ABPP
287
Paperback
28 offers from $47.73
Adrian Sargeant
28
Hardcover
40 offers from $5.18
William G. Hoy
13
Paperback
18 offers from $44.54

Customers who bought this item also bought

Page 1 of 1 Start overPage 1 of 1

Kivi Leroux Miller
47
Paperback
48 offers from $13.64
Sarah Durham
70
Hardcover
61 offers from $0.89
Adrian Sargeant
28
Hardcover
40 offers from $5.18
Rabbi Mike Uram
32
Paperback
24 offers from $5.56
Kim Klein
52
Paperback
41 offers from $33.00
Weinstein
40
Hardcover
43 offers from $41.50

Special offers and product promotions

Amazon Business: Make the most of your Amazon Business account with exclusive tools and savings. Login now

Editorial Reviews

From the Back Cover

The Nonprofit Marketing Guide offers understaffed and underfunded nonprofits no-nonsense, down-to-earth advice that shows you how to shape an effective marketing program that starts from where you are now and grows with your organization. The book is filled with smart, savvy marketing and communications techniques (both offline and online) that combine big-picture management and decision-making strategies with easy-to-apply ideas for implementing successful marketing campaigns that support your organization and cause.

Praise for The Nonprofit Marketing Guide

"This book is filled with practical advice, tips, and checklists―everything you need in one book to help your nonprofit organization create and implement a marketing plan that gets results!"
―Beth Kanter, blogger, Beth's Blog, and coauthor, The Networked Nonprofit

"Brilliant and comprehensive! Kivi Leroux Miller covers all the bases in this lively and insightful guide to marketing for nonprofit organizations. The breadth of her experience on both sides of the consultant-client divide shows clearly here. If you're responsible for marketing and communications and stretched to the limit and beyond, buy this book. You'll soon see how much easier your job becomes."
―Mal Warwick, author, Fundraising When Money Is Tight and How to Write Successful Fundraising Letters

"The Nonprofit Marketing Guide provides needed direction for busy nonprofit professionals who find themselves doing multiple jobs without time to focus on effective marketing and communications. This book relieves the feeling of being overwhelmed and provides strategic direction for our valuable resources of time and money."
―Allison Treppa, director of marketing and communications, Michigan Nonprofit Association

"As a tiny nonprofit with a total budget of about $100,000, we obviously have very little set aside for marketing. Kivi understands our situation and provides practical, useful, low-cost marketing advice that produces great results."
―Danielle Denhardt, board of directors, Fancy Cats Rescue Team

About the Author

Kivi Leroux Miller is the founder of NonprofitMarketing Guide.com, one of the leading sources of information and guidance for nonprofit organizations with limited resources. Leroux Miller is a communications consultant, trainer, and blogger. Visit www.nonprofitmarketingguide.com/book for additional resources, tools, and tips that go with this book.

Product details

ASIN ‏ : ‎ 0470539658
Publisher ‏ : ‎ Jossey-Bass; 1st edition (June 8, 2010)
Language ‏ : ‎ English
Paperback ‏ : ‎ 256 pages
ISBN-10 ‏ : ‎ 9780470539651
ISBN-13 ‏ : ‎ 978-0470539651
Item Weight ‏ : ‎ 14.5 ounces
Dimensions ‏ : ‎ 7 x 0.6 x 9.3 inches

Customer Reviews:
97 ratings

Customer reviews

5 star		74%
4 star		17%
3 star		4%
2 star		2%
1 star		2%

How are ratings calculated?

Top reviews from the United States

There was a problem filtering reviews right now. Please try again later.

Frankie Falcone

I would consider appending the word 'Bible' to the title somewhere, this should be canon for most organizations

Reviewed in the United States on April 11, 2018

Verified Purchase

We are using this book for ENGL 4075 at the University of Wyoming with Professor Couch. This is probably my favorite textbook this semester. The tone of Miller's writing doesn't really make you feel like you are being 'talked at/to', but more in a conversation where you can occasionally pause and reflect, then continue.

This book is an invaluable tool for non profits (and other businesses as well). Don't have a lot of resources? Pick a copy or two of this book up and keep it on hand. Consider giving a copy to key employees or volunteers in your organization. For the cost of this book you get a lot of bang for your buck.

I started an organization that would serve as my creative research presentation at the Honors College and this book would have saved me quite a bit of trial and error if I had gotten it earlier. This book is a great road-map and is well organized if you are venturing into the unknown. One of the unfavorable reviews on here (in fact, the only one that was unfavorable) brings up that Miller doesn't tell you precisely how to do every micro-aspect mentioned. They are kind of right but the statement needs to be further qualified. Miller will not take you by the hand when creating a Wordpress blog/site. What that review fails to mention is the supplementary website for the book which is full of useful information and gets into the micro topics mentioned in the book. Miller also repeatedly gives some great pointers on how to find the information you specifically need to accomplish these goals for free. I guess it really boils down to how motivated one is to get their solutions. If my organization continues after graduation I will probably want the new hires to read this book since it can really bring people up to speed (there will be a few copies floating around the office if we get an office).

2 people found this helpful

Helpful

Tom Peterson

Of all the books on nonprofit marketing for my class to read I chose this one

Reviewed in the United States on September 21, 2017

Verified Purchase

We use this as the text for the masters-level class I teach at the Clinton School of Public Service: Marketing for nonprofits and social change.

This book grew out of a rightly perceived need of small nonprofits with small staffs whose communications or marketing teams were overwhelmed and couldn’t do it all, nor could they pay a multitude of consultants. The result is self-described as “part real-world survival guide and part nitty-gritty how-to handbook for busy nonprofit marketers with small budgets and staff, including executive directors who are asked to do it all.”

Miller begins with the realities of today’s nonprofit world and a succinct overview of marketing (my experience is that most nonprofit marketers didn’t major in business). Then, while using the time-tested basics of traditional marketing, Leroux Miller takes you step-by-step through how to make a “quick and dirty” marketing plan, cutting through much of the hoopla to get what you actually need. Identifying the audience, honing the message, telling the story and creating the marketing channels—all told from the perspective of someone who’s lived it and been around it with many colleagues.

The next section is the importance of (and how-to) building a community of supporters. And the final on is on how to do it yourself without doing yourself in. The entire book is as helpful as advertised: High-impact, low-cost ways to build support for your good cause.

5 people found this helpful

Helpful

laney Starberry

What a great & useful book

Reviewed in the United States on October 14, 2011

Verified Purchase

Oh my goodness, Kivi Lerous Miller wrote just the book I was looking for - The NonProfit Marketing Guide.

I'm on two nonprofit boards for the Bella Vista Library in Bella Vista, Arkansas. Our library only gets money if we ask for it. We don't get any money directly from sales or property taxes. So we need to have the best marketing and communications efforts possible. And, those are my responsibilities on both boards. I have a public relations and writing background so I kind of know what I need to do, but I don't know what are the most important things to do and, even more importantly, what not to do.

I was ready to quit because I was feeling so overwhelmed and didn't want to because I love the Bella Vista Library - I'm a huge fan.

I read five other nonprofit marketing books, but they speak jargon and speak to people who are operating million-dollar nonprofit agencies. This is the first book with practical suggestions I can prioritize and start doing for our Bella Vista Library.

Also, the Guide is only 228 pages long, counting the glossary and index. So it's not overwhelming to read. While it is short, the content is very rich - instead of artificial whipped topping, think home-made, real whipped cream. The whole book is mmm-good. Thank you, Kivi. Thank you, Kivi. Thank you, Kivi.

13 people found this helpful

Helpful

cksyme

If you buy one book on non-profiting, this is the one!

Reviewed in the United States on June 30, 2010

Verified Purchase

I will come back to Kivi's book time and time again as I work with nonprofits and help them put together a marketing strategy.

This is a book full of original thought--stuff that is helpful in plain English. It is helpful if you are a beginner or if you already have a marketing plan. It is written well, flows well and is easy to understand. She has put together a companion website for the book as well. It is just too helpful.

I have clients that are just starting out and clients that have been at it for a while and this book will help with all. I will definitely buy some copies of this book to give out. Her "down and dirty marketing plan" for nonprofits is great and will be a good guide for anyone looking for help. I love the idea of "being your own media mogul" and think this book will empower nonprofits, faith-based organizations and businesses who have the good fortune to pick it up.

Thanks, Kivi.

Helpful

Charita Cadenhead

This book is a keeper

Reviewed in the United States on February 17, 2020

Verified Purchase

This is a really good and interesting textbook. I purchased it weeks before class started and within a few days I read Several chapters without getting bored or tired of reading it.

Helpful