The 5th edition adds to the value of this popular book, with sections on effective use of Board Marketing and Programs Committees, developing a theory of change, ensuring sustainability, and use of social media, as well as updated resources and methods for research, promotion and communications. The most important goal for any nonprofit today is to prove that it consistently provides extremely useful services to its community, to ensure sustainable support and funding. Thus, the activities of program design, marketing and evaluation have never been more important to nonprofits! This guidebook provides clear and comprehensive guidelines for all of the most important aspects of designing, marketing and evaluating a program. Guidelines are written in an easy-to-implement style, resulting in a highly practical resource that can be referenced at any time during the life of a nonprofit program. Consultants and leaders can apply this book with nonprofits to: 1. Develop well-designed programs guaranteed to meet the needs of clients. 2. Develop very credible nonprofit business plans and fundraising proposals. 3. Ensure focused and effective marketing, sales, advertising and promotions. 4. Evaluate effectiveness and efficiencies of current programs. 5. Evaluate program performance against program goals and outcomes. Includes numerous worksheets that can be downloaded from the Web, too.
