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The Noodle Narratives: The Global Rise of an Industrial Food into the Twenty-First Century Paperback – August 2, 2013

4.0 out of 5 stars 11 ratings

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Editorial Reviews

Review

"Three anthropologists, intrigued by the presence of instant noodles everywhere from the wealthiest college campuses to the poorest cities of the developing world, decided to chronicle the food’s emergence in Japan, the United States, and Papua New Guinea. In their new book, The Noodle Narratives: The Global Rise of an Industrial Food into the Twenty-First Century, Deborah Gewertz of Amherst College, Frederick Errington of Trinity College, and Tatsuro Fujikura at Kyoto University show just how much can depend on one affordable, portable, dehydrated food."

  ― Boston Globe

"Ask about the foods that have conquered the world and you're likely to hear about Coca-Cola and McDonald's Big Macs. But the most successful industrial food ever produced flies far under the radar. And it has finally been outed by three anthropologists in a fascinating new book The Noodle Narratives, which analyzes the precipitous rise—or "brilliant career," as the authors say—of instant ramen, from its birth in postwar Japan to its sales of just over 100 billion servings worldwide in 2012." ― The Salt

"This book is a tour of the past, present and future of "one of the most remarkable industrial foods ever,” and makes the case that its humble role will become even more important in feeding an increasingly huge human population." ― Food Management

From the Inside Flap

"This magnificent book follows the invention, production, and consumption of the ever-popular instant ramen noodles around the world. Here we have ethnography at its best- the authors present a wonderfully appealing topic while also addressing the public issues and global inequalities surrounding it." —Niko Besnier, Professor of Cultural Anthropology, University of Amsterdam

“The Noodle Narratives calls long overdue attention to an ubiquitous industrial product hiding in plain sight. This creative and readable book delivers a welcome and original contribution to the history of food and the anthropology of globalization.” —Robert Foster, author of Coca-Globalization: Following Soft Drinks from New York to New Guinea


Product details

  • Publisher : University of California Press; First edition (August 2, 2013)
  • Language : English
  • Paperback : 216 pages
  • ISBN-10 : 0520276345
  • ISBN-13 : 978-0520276345
  • Item Weight : 11.2 ounces
  • Dimensions : 6 x 0.6 x 9 inches
  • Customer Reviews:
    4.0 out of 5 stars 11 ratings

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