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Norman Bel Geddes Designs America Hardcover – November 1, 2012
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About the Author
Donald Albrecht is the curator of architecture and design at the Museum of the City of New York, as well as an independent curator. He lives in New York.
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Page after page in this sumptuous book reveal just how creative and visionary Geddes was. Design historian Donald Albrecht, in his intro, says that he was the founding father of the first generation of designers like Raymond Loewy, Henry Dreyfuss and Russell Wright and despite the Depression year's businesses and manufacturers found that using style and design was good for sales. Geddes though wanted to go further than mere commercialism. In 1937 the J Walter Thompson agency asked him to create an ad campaign for Shell and this produced the City of Tomorrow, a huge model of a metropolis of the future which was photographed for the ads.
The work for Shell was the forerunner of the GM Futurama pavilion at the 1939 New York World's Fair, probably Geddes's most famous work and pinnacle of his career. Five million people visited Futurama to see the main attraction: a sixteen minute motorized tour of the largest animated model ever built showing the cities and the countryside in the future (actually 1960). Futurama obviously has its own chapter in the book and a portfolio of photos.Read more ›