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Nothing's Changed But My Change: The ShoeMoney Story Paperback – December 20, 2012

4.2 out of 5 stars 75 customer reviews

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Editorial Reviews

About the Author

Jeremy Schoemaker, aka "Shoemoney", is a serial entrepreneur made famous by running one of the highest-trafficked websites in the world, Shoemoney.com, and by being a pioneer in the world of internet marketing dating back to the early 2000's.

He was named the "Most Influential Person on the Internet" by Fast Company magazine in 2010.

Mr. Schoemaker has been featured in all major news and media outlets including the Wall Street Journal, Boston Globe, ABC News, Techcrunch, the New York Times, Business Week and dozens more.

His unparalleled career in the world of digital marketing began in the early 2000's when he was one of the first to turn Google's online advertising products into an entrepreneurial, money-making business. In 2003, he launched Shoemoney.com to share his experiences as an internet entrepreneur and turned that website into a multi-million dollar business and advertising venture which still generates high volumes of web traffic to this day.

Through the rest of the 2000's, Mr. Schoemaker launched and subsequently sold three successful businesses: AuctionAds, FreeSEOReport, and Fighters.com. He founded and is currently still operating the "Elite Retreat", a conference in its 10th year of existence that caters to the most elite group of the best and brightest marketers in the world and has featured keynote speakers such as Guy Kawasaki and Seth Godin. In 2012, he founded the "PAR Program", a fully-automated marketing system for advertisers that is currently experiencing hyper-sales growth under his leadership. He currently serves as President of Shoemoney Media Group based in Lincoln, Nebraska.

Mr. Schoemaker wrote and published his first book, an autobiography, in January 2013 called "Nothing's Changed But My Change: The Shoemoney Story".

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Product Details

  • Paperback: 274 pages
  • Publisher: CreateSpace Independent Publishing Platform (December 20, 2012)
  • Language: English
  • ISBN-10: 1480189243
  • ISBN-13: 978-1480189249
  • Product Dimensions: 6 x 0.6 x 9 inches
  • Shipping Weight: 1 pounds (View shipping rates and policies)
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (75 customer reviews)
  • Amazon Best Sellers Rank: #1,407,909 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Kindle Edition Verified Purchase
When i started reading this book, particularly the first few sections, i found the author very obnoxious and annoying. He came across as someone who was so full of himself, and honestly if you can't stand strong, crude, in-your-face kind of language, you might have some difficulty reading past the first few sections, as was the case for me.

But for some reason, i found myself reading on. And when i continue reading, i realize, like he said multiple times in his book, this is who he is. Every bit of his character, and his history, made him who he is today.

I even found myself tearing a bit as he described his experience with his daughter's near death experience. (Seriously dude, that was heartwrenching)

I think this book is inspirational in the sense that, there are still many people who thinks that successful people become successful overnight. It's NOT. And the sooner we all realize that success is really a series of events and takes tremendous hard work (and probably many years) to achieve, the sooner we can all start working towards our success.

There were some quotes from the book i really like. Without spoiling too much of your reading pleasure, i listed a couple of my favorites:

"Sometimes u just have to take a leap of faith and ask yourself, 'what's the worst that can happen?' if you are not scared shirtless, you are probably too comfortable, and if you are too comfortable, you are not living the life you could be living. "

"Failure is something I can deal with. Regret is not"

"When i dig in my heels, i DON'T F@#$%KING FAIL!"

I especially love the last quote, i can literally visualize how it goes, and i want to see myself with the same kind of doggedness in my pursuit of my goals.
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Format: Kindle Edition Verified Purchase
I'm pretty sure this book will piss you off. Why? Because Shoemoney is the guy you love to hate. He's the guy who made millions when you didn't. He's the guy who's living on easy street from "Internet scams". He's the guy who lucked into his success overnight while you toil away at your crappy 9-5 cubicle job you hate.

But that is all wrong. Yes, Shoemoney is successful, and in this book he flaunts it shamelessly through stories of his greatest achievements and financial gains. But the real reason you hate him is because he did it, and you didn't. As you'll read in this smart and fun autobiography, Shoemoney made his success by being smarter and faster and more willing to take big risks with his time and money, despite growing up as an overweight, self-proclaimed loser who thought he would never live past the age of 13.

Part Tucker Max and part Mark Zuckerberg, Shoemoney's book catalogs his life through his early years when he was an overweight nobody with no real life plan who was getting involved in "hooking up" with girls through Internet dating sites, to his current life where he is the master of his Universe with a healthy marriage, children and fat bank account.

I love autobiographies, and I loved this book. In fact, I read it all in one sitting hours after downloading it. I found myself laughing out loud on several occasions and also found myself motivated to go out and kick some major butt in my business. If you like stories about people who overcome huge obstacles to change their lives for the better than you will also love this book. You may also actually learn a few things about how to grow your business and brand at the same time.

Most of all, you'll enjoy this book for its authentic stories of life, success and failure. And yes, this book will piss you off. Because you'll realize that the only thing holding you back from having everything Shoemoney has is you, and your willingness to get off your butt and make it happen.
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Format: Kindle Edition Verified Purchase
I have followed Shoemoney for awhile. I've seen a recent interview on Mixergy.com and was really interested in his overall story. I like reading about other entrepreneurs to hear about their journey, war stories, etc. But this book was a pretty constant rant and not much meat. Granted, he did have some awesome experiences and lessons learned - but I just felt like he didn't communicate that well at all in the book. Felt like a giant blog post ranting the whole time - you're the man, but this book isn't really worth reading in my opinion.
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When you hear the word "autobiography," you get the impression that you're dealing with dead-serious, possibly boring stuff. But as it turns out, nothing's boring with Jeremy Schoemaker's life. Surprisingly, "Nothing's Changed but my Change" reads nothing like some old fart who tells kids the story of his life's success. On the contrary, the book opens fast and immediately reels you in and won't let go: Schoemaker is a compelling storyteller--his language seems a cross between naughty Stephen King in the first half of `Hearts in Atlantis' and some Cracked writer doing a "list-icle" about his most favorite thing: himself.

Which is my way of saying that this book is absolutely hilarious, yet incredibly so heartfelt. You'll laugh, you'll chuckle and shake your head, and you'll eat your heart out in envy because, after all, this is the incredible success story of some fat kid who had been the butt of cruel jokes in his younger years, but eventually not only became highly financially successful and internet-famous, but has also shed all the flab and now lives a healthy, happy life.

Anyone who has not been living under a rock these past few years may have encountered Schoemaker, or more popularly known as `Shoemoney' in one way or another. If you don't know him, for some rare reason, he tells you right in the introduction. He holds no punches when it comes to telling his story. And he is unapologetic about the amount of money he has made, his success, and the things he has always been willing to do to achieve it--which are all the more compelling reasons why reading his book is presumably a solid glimpse into the life of a man who has done it.

Schoemaker says unforgettable things here.
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