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Nothing's Changed But My Change: The ShoeMoney Story Paperback – December 20, 2012
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About the Author
Jeremy Schoemaker, aka "Shoemoney", is a serial entrepreneur made famous by running one of the highest-trafficked websites in the world, Shoemoney.com, and by being a pioneer in the world of internet marketing dating back to the early 2000's.
He was named the "Most Influential Person on the Internet" by Fast Company magazine in 2010.
Mr. Schoemaker has been featured in all major news and media outlets including the Wall Street Journal, Boston Globe, ABC News, Techcrunch, the New York Times, Business Week and dozens more.
His unparalleled career in the world of digital marketing began in the early 2000's when he was one of the first to turn Google's online advertising products into an entrepreneurial, money-making business. In 2003, he launched Shoemoney.com to share his experiences as an internet entrepreneur and turned that website into a multi-million dollar business and advertising venture which still generates high volumes of web traffic to this day.
Through the rest of the 2000's, Mr. Schoemaker launched and subsequently sold three successful businesses: AuctionAds, FreeSEOReport, and Fighters.com. He founded and is currently still operating the "Elite Retreat", a conference in its 10th year of existence that caters to the most elite group of the best and brightest marketers in the world and has featured keynote speakers such as Guy Kawasaki and Seth Godin. In 2012, he founded the "PAR Program", a fully-automated marketing system for advertisers that is currently experiencing hyper-sales growth under his leadership. He currently serves as President of Shoemoney Media Group based in Lincoln, Nebraska.
Mr. Schoemaker wrote and published his first book, an autobiography, in January 2013 called "Nothing's Changed But My Change: The Shoemoney Story".
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But that is all wrong. Yes, Shoemoney is successful, and in this book he flaunts it shamelessly through stories of his greatest achievements and financial gains. But the real reason you hate him is because he did it, and you didn't. As you'll read in this smart and fun autobiography, Shoemoney made his success by being smarter and faster and more willing to take big risks with his time and money, despite growing up as an overweight, self-proclaimed loser who thought he would never live past the age of 13.
Part Tucker Max and part Mark Zuckerberg, Shoemoney's book catalogs his life through his early years when he was an overweight nobody with no real life plan who was getting involved in "hooking up" with girls through Internet dating sites, to his current life where he is the master of his Universe with a healthy marriage, children and fat bank account.
I love autobiographies, and I loved this book. In fact, I read it all in one sitting hours after downloading it. I found myself laughing out loud on several occasions and also found myself motivated to go out and kick some major butt in my business. If you like stories about people who overcome huge obstacles to change their lives for the better than you will also love this book. You may also actually learn a few things about how to grow your business and brand at the same time.
Most of all, you'll enjoy this book for its authentic stories of life, success and failure. And yes, this book will piss you off. Because you'll realize that the only thing holding you back from having everything Shoemoney has is you, and your willingness to get off your butt and make it happen.
The philosophy he shares is one of taking control of your own life, don't be afraid to do what others are unwilling to do, and finding angles. By angles, he means loopholes or workaround the systems. It could be writing a computer script for grinding valuable items inside video games, or abusing employee purchase programs, spamming dating websites looking for dates. He has tried many things, some are unethical, some maybe illegal, but that's the type of guy he is. When you come to think about it, it's also a story about adaptability and improvisation.
The writing is very similar to how he writes on his blog, straightforward and has many intentional grammar mistakes.
I bought this book hoping to gain some business insight into blogging, affiliate marketing and internet marketing. Well, there isn't much details with regards to those areas. The technical details are just not there, things like how to look for sponsors, why people were clicking on Adsense ads, how to market yourself online.
So if you're looking for business book, you're not really going to find one here. But you might be entertained by his life story. I recommend you read the preview pages before buying just in case you don't like the writing style or content.
I grabbed this on my kindle for the flight out to Vegas for a conference and once I got back to the hotel that night, I finished the book - yes, I finished a book in Vegas. It's a pretty short read though, so I'm not THAT crazy.
Here is what surprised me the most. I absolutely burned up my annotation tool writing notes to myself. This is probably the most-annotated title on my Kindle, and I have some really weighty ebooks on there. Tucked between the endless "look at what a shot in the arm I am to normal people" comments he makes, there is a virtual gold mine of insightful thoughts about business and life. The autobiography provides the perfect setting to drop all these in there amongst his various schemes and successes. It's an entertaining read.
(Pro tip - meet Jeremy at an industry conference. He's very little like how he comes off in the book. Yeah, I'm sure it's all in there if the stories in the book are true, but he's actually a very nice & laid back guy. Nothing wrong with using a little persona here & there - after all, if you're on this review, you're probably a marketer, too)