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Nothing's Changed But My Change: The ShoeMoney Story Paperback – December 20, 2012
About the Author
Jeremy Schoemaker, aka "Shoemoney", is a serial entrepreneur made famous by running one of the highest-trafficked websites in the world, Shoemoney.com, and by being a pioneer in the world of internet marketing dating back to the early 2000's.
He was named the "Most Influential Person on the Internet" by Fast Company magazine in 2010.
Mr. Schoemaker has been featured in all major news and media outlets including the Wall Street Journal, Boston Globe, ABC News, Techcrunch, the New York Times, Business Week and dozens more.
His unparalleled career in the world of digital marketing began in the early 2000's when he was one of the first to turn Google's online advertising products into an entrepreneurial, money-making business. In 2003, he launched Shoemoney.com to share his experiences as an internet entrepreneur and turned that website into a multi-million dollar business and advertising venture which still generates high volumes of web traffic to this day.
Through the rest of the 2000's, Mr. Schoemaker launched and subsequently sold three successful businesses: AuctionAds, FreeSEOReport, and Fighters.com. He founded and is currently still operating the "Elite Retreat", a conference in its 10th year of existence that caters to the most elite group of the best and brightest marketers in the world and has featured keynote speakers such as Guy Kawasaki and Seth Godin. In 2012, he founded the "PAR Program", a fully-automated marketing system for advertisers that is currently experiencing hyper-sales growth under his leadership. He currently serves as President of Shoemoney Media Group based in Lincoln, Nebraska.
Mr. Schoemaker wrote and published his first book, an autobiography, in January 2013 called "Nothing's Changed But My Change: The Shoemoney Story".
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The philosophy he shares is one of taking control of your own life, don't be afraid to do what others are unwilling to do, and finding angles. By angles, he means loopholes or workaround the systems. It could be writing a computer script for grinding valuable items inside video games, or abusing employee purchase programs, spamming dating websites looking for dates. He has tried many things, some are unethical, some maybe illegal, but that's the type of guy he is. When you come to think about it, it's also a story about adaptability and improvisation.
The writing is very similar to how he writes on his blog, straightforward and has many intentional grammar mistakes.
I bought this book hoping to gain some business insight into blogging, affiliate marketing and internet marketing. Well, there isn't much details with regards to those areas. The technical details are just not there, things like how to look for sponsors, why people were clicking on Adsense ads, how to market yourself online.
So if you're looking for business book, you're not really going to find one here. But you might be entertained by his life story. I recommend you read the preview pages before buying just in case you don't like the writing style or content.
But for some reason, i found myself reading on. And when i continue reading, i realize, like he said multiple times in his book, this is who he is. Every bit of his character, and his history, made him who he is today.
I even found myself tearing a bit as he described his experience with his daughter's near death experience. (Seriously dude, that was heartwrenching)
I think this book is inspirational in the sense that, there are still many people who thinks that successful people become successful overnight. It's NOT. And the sooner we all realize that success is really a series of events and takes tremendous hard work (and probably many years) to achieve, the sooner we can all start working towards our success.
There were some quotes from the book i really like. Without spoiling too much of your reading pleasure, i listed a couple of my favorites:
"Sometimes u just have to take a leap of faith and ask yourself, 'what's the worst that can happen?' if you are not scared shirtless, you are probably too comfortable, and if you are too comfortable, you are not living the life you could be living. "
"Failure is something I can deal with. Regret is not"
"When i dig in my heels, i DON'T F@#$%KING FAIL!"
I especially love the last quote, i can literally visualize how it goes, and i want to see myself with the same kind of doggedness in my pursuit of my goals. This quote is now on my daily reading now. But the quotes that i really really like came in two consecutive sentences. It was about love, which i have to admit, was really unexpected. Here it goes:
"True love means being with someone who you can really laugh with and completely lose your S***. Its being with someone who just loves for you even when you are at your worst with twenty bucks to your name."
The reason why it resonated with me so strongly is because i was in a similar situation before.
For those of you who are thinking of whether to get this book or not, here's some advice: If you are someone who is easily bothered by improper language, grammer, and someone-who-seems-to-be-full-of-himself style of writing, then don't get this book. This book is full of it.
But do get this book if you want to learn the mindset that got this guy from 420 pounds fat white boy, $30k+ in debt with nothing except a history of misdeeds ....to the multi-millionaire, speaker at top conferences, world famous guy he is today. I hope you will enjoy the book as much as i do.
p.s. I am not affiliated to him at all, i am just a occasional reader of his blog, which happens to dish out some really good advice from time to time.