- Paperback: 274 pages
- Publisher: CreateSpace Independent Publishing Platform (December 20, 2012)
- Language: English
- ISBN-10: 1480189243
- ISBN-13: 978-1480189249
- Product Dimensions: 6 x 0.6 x 9 inches
- Shipping Weight: 1 pounds (View shipping rates and policies)
- Average Customer Review: 72 customer reviews
- Amazon Best Sellers Rank: #2,542,770 in Books (See Top 100 in Books)
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Nothing's Changed But My Change: The ShoeMoney Story Paperback – December 20, 2012
About the Author
Jeremy Schoemaker, aka "Shoemoney", is a serial entrepreneur made famous by running one of the highest-trafficked websites in the world, Shoemoney.com, and by being a pioneer in the world of internet marketing dating back to the early 2000's.
He was named the "Most Influential Person on the Internet" by Fast Company magazine in 2010.
Mr. Schoemaker has been featured in all major news and media outlets including the Wall Street Journal, Boston Globe, ABC News, Techcrunch, the New York Times, Business Week and dozens more.
His unparalleled career in the world of digital marketing began in the early 2000's when he was one of the first to turn Google's online advertising products into an entrepreneurial, money-making business. In 2003, he launched Shoemoney.com to share his experiences as an internet entrepreneur and turned that website into a multi-million dollar business and advertising venture which still generates high volumes of web traffic to this day.
Through the rest of the 2000's, Mr. Schoemaker launched and subsequently sold three successful businesses: AuctionAds, FreeSEOReport, and Fighters.com. He founded and is currently still operating the "Elite Retreat", a conference in its 10th year of existence that caters to the most elite group of the best and brightest marketers in the world and has featured keynote speakers such as Guy Kawasaki and Seth Godin. In 2012, he founded the "PAR Program", a fully-automated marketing system for advertisers that is currently experiencing hyper-sales growth under his leadership. He currently serves as President of Shoemoney Media Group based in Lincoln, Nebraska.
Mr. Schoemaker wrote and published his first book, an autobiography, in January 2013 called "Nothing's Changed But My Change: The Shoemoney Story".
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But that is all wrong. Yes, Shoemoney is successful, and in this book he flaunts it shamelessly through stories of his greatest achievements and financial gains. But the real reason you hate him is because he did it, and you didn't. As you'll read in this smart and fun autobiography, Shoemoney made his success by being smarter and faster and more willing to take big risks with his time and money, despite growing up as an overweight, self-proclaimed loser who thought he would never live past the age of 13.
Part Tucker Max and part Mark Zuckerberg, Shoemoney's book catalogs his life through his early years when he was an overweight nobody with no real life plan who was getting involved in "hooking up" with girls through Internet dating sites, to his current life where he is the master of his Universe with a healthy marriage, children and fat bank account.
I love autobiographies, and I loved this book. In fact, I read it all in one sitting hours after downloading it. I found myself laughing out loud on several occasions and also found myself motivated to go out and kick some major butt in my business. If you like stories about people who overcome huge obstacles to change their lives for the better than you will also love this book. You may also actually learn a few things about how to grow your business and brand at the same time.
Most of all, you'll enjoy this book for its authentic stories of life, success and failure. And yes, this book will piss you off. Because you'll realize that the only thing holding you back from having everything Shoemoney has is you, and your willingness to get off your butt and make it happen.
The philosophy he shares is one of taking control of your own life, don't be afraid to do what others are unwilling to do, and finding angles. By angles, he means loopholes or workaround the systems. It could be writing a computer script for grinding valuable items inside video games, or abusing employee purchase programs, spamming dating websites looking for dates. He has tried many things, some are unethical, some maybe illegal, but that's the type of guy he is. When you come to think about it, it's also a story about adaptability and improvisation.
The writing is very similar to how he writes on his blog, straightforward and has many intentional grammar mistakes.
I bought this book hoping to gain some business insight into blogging, affiliate marketing and internet marketing. Well, there isn't much details with regards to those areas. The technical details are just not there, things like how to look for sponsors, why people were clicking on Adsense ads, how to market yourself online.
So if you're looking for business book, you're not really going to find one here. But you might be entertained by his life story. I recommend you read the preview pages before buying just in case you don't like the writing style or content.
Which is my way of saying that this book is absolutely hilarious, yet incredibly so heartfelt. You'll laugh, you'll chuckle and shake your head, and you'll eat your heart out in envy because, after all, this is the incredible success story of some fat kid who had been the butt of cruel jokes in his younger years, but eventually not only became highly financially successful and internet-famous, but has also shed all the flab and now lives a healthy, happy life.
Anyone who has not been living under a rock these past few years may have encountered Schoemaker, or more popularly known as `Shoemoney' in one way or another. If you don't know him, for some rare reason, he tells you right in the introduction. He holds no punches when it comes to telling his story. And he is unapologetic about the amount of money he has made, his success, and the things he has always been willing to do to achieve it--which are all the more compelling reasons why reading his book is presumably a solid glimpse into the life of a man who has done it.
Schoemaker says unforgettable things here. How he always tells people what to do to make money, and how most others respond to this by finding excuses NOT to do those things: the result, of course, is want. How, as a guy with nothing to lose and who believed he would never live to celebrate his 30th birthday, Schoemaker became that guy who did things others would balk at. Hence, his immense success.
If you want to read the life of someone who has made boatloads of money off the internet--literally Fast Company's "the most influential person on the Internet" in 2010--then you better read Jeremy Schoemaker's no-nonsense autobiography, `Nothing's Changed but my Change: the Shoemoney Story.'
It took me less than a day to finish reading `The Shoemoney Story'. It's hilariously entertaining--Schoemaker has the gift of gab, and he can enthrall you for hours. As an autobiography, the book mentions names of real people--and because Schoemaker doesn't hold any punches, especially when he's relating how he spent the first 25 years of his life as some fat kid, you can imagine the embarrassment of that teacher who humiliated him or that girl who didn't let the teenaged Schoemaker get in her pants once they read this book.
Overall, `The Shoemoney Story' is bat-s*** crazy--that's why it's such a great cannot-put-this-down read. And it imparts nuggets of life-long wisdom your kids must learn--if only you can get past the naughty language.
This book deserves all the five stars it can get.