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Now Foods Ultra Omega 3, Fish Oil Soft-gels, 180-Count

4.4 out of 5 stars 618 customer reviews
| 36 answered questions
About the Product
  • Cardiovascular support
  • Supports cognitive function
  • Serving size: 1 softgel
  • Servings per container: 180

Frequently Bought Together

  • Now Foods Ultra Omega 3, Fish Oil Soft-gels, 180-Count
  • +
  • NOW Foods Vitamin D3 5000 Iu, 240 Softgels,
  • +
  • NOW Foods Vitamin C-1000 Sustained Release with Rose Hips, 250 Tablets
Total price: $46.85
Buy the selected items together


Product Description

Size: 180

The Natural Fish Oil Concentrate used in this softgel is manufactured under strict quality control standards.It is tested to be free of potentially harmful levels of contaminants (i.e. mercury, heavy metals, PCB's, dioxins, and other contaminants). Those who experience nausea or reflux from other fish oils should find this enteric coated, odor controlled softgel easier to tolerate. From the FDA's website: Supportive but not conclusive research shows that consumption of EPA and DHA omega-3 fatty acids may reduce the risk of coronary heart disease.

Product Details

Size: 180
  • Product Dimensions: 3 x 3 x 5.4 inches ; 11.8 ounces
  • Shipping Weight: 8.8 ounces (View shipping rates and policies)
  • Domestic Shipping: Currently, item can be shipped only within the U.S. and to APO/FPO addresses. For APO/FPO shipments, please check with the manufacturer regarding warranty and support issues.
  • International Shipping: This item is not eligible for international shipping. Learn More
  • ASIN: B000SE5SY6
  • UPC: 811409438819 885117017116 885782112789 885781365391 733739016621 885310456125
  • Item model number: NOW1114/351/1501
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (618 customer reviews)
  • Amazon Best Sellers Rank: #728 in Health & Personal Care (See Top 100 in Health & Personal Care)

Important Information

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Actual product packaging and materials may contain more and different information than what is shown on our website. We recommend that you do not rely solely on the information presented and that you always read labels, warnings, and directions before using or consuming a product. Please see our full disclaimer below.

Customer Questions & Answers

Customer Reviews

Top Customer Reviews

Size: 180 Verified Purchase
Fish oil supplements are hard to shop for. On the one hand there are inexpensive low quality fish oils of the type you find in the supermarket that contain little of the two fatty acids - EPA and DHA - that are responsible for fish oil's cardiovascular and psychiatric benefits.

On the other hand there are high-quality brands like Nordic Naturals which are very expensive but also have very high amounts of EPA and DHA.

When ordering my Omega 3 supplements from Amazon this time around I wanted to find out whether it would be cheaper per unit of DHA/EPA to buy lots of low quality fish oil or just a few bottles of the high quality stuff.

So I made up a simple excel sheet to calculate the price per unit of DHA/EPA using prices on Amazon in late June 2011. What I found out was surprising.

Cost per gram of EPA + DHA:

Nordic Naturals Omega-3 Formula, 180-Count: $0.39

Nordic Naturals Ultimate Omega, 1,000 mg Fish Oil, 180 Soft Gels: $0.30

Ultimate Omega Liquid by Nordic Naturals - 8 Fluid Ounces: $0.47

Kirkland Signature Enteric Coated Fish Oil Omega 3 1200 MG Fish Oil, 684 MG of Omega 3 Fatty Acids, 180 softgels (Pack of 2): $0.15

...Read more ›
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Size: 180
****
This is a side-by-side comparison of ten leading omega-3 fish oil supplements: OmegaVia Pharma-Grade Fish Oil, Nutrigold Triple Strength Fish Oil Omega-3 Gold, Garden of Life Minami Nutrition Platinum Omega 3 Plus D3 Formula, Norwegian Gold Ultimate Fish Oils Super Critical Omega, Nordic Naturals Ultimate Omega, Omapure Pharmaceutical Grade Omega-3 Fish Oil, Now Ultra Omega-3, UnoCardio 1000 + Vitamin D 1000, Innovix Triple Strength Omega-3, and UnoCardio.

There are three major components of omega-3 in these products: EPA (which is good for your heart, circulatory system, lowering triglycerides, depression and mood orientation, and is a powerful anti-inflammatory for soothing joint pains), DHA (which is good for your mental acuity, or if you are pregnant, nursing an infant, or for children), and "other." Other omega-3s, like DPA and SDA, are types of fatty acids which are easily converted to EPA in the body. In most fish oils, the amount of these other fatty acids is low, but in highly concentrated oils, it can be a significant amount. The important components are EPA and DHA.

BREAKDOWN: Here is a breakdown of these supplements.

OmegaVia Pharma-Grade Fish Oil (See, OmegaVia Pharma-Grade Fish Oil, 1300 mg Enteric Burp-Free Capsule (1105 mg Omega-3/pill) 60 Capsules)
*****
Triglycerides (rTg) form
Not certified Kosher or Halal
$28.89 for 60 1300 mg gel caps on Amazon
Recommended Serving: 1-4 gel caps
Price per gel cap = $.48 (using Amazon's price)
Price per 1000 mgs omega-3 = $.
Read more ›
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Size: 90 Verified Purchase
I have been using NOW brand fish oil for a good while now to help supplement my diet with Omega 3's. Before the Ultra Omega was released, I used to have to take around 6 to 7 caps a day to reach the 2.0 gram minimum (EPA + DHA) that I was looking for. Now that these potent caps have been released, I can reach that number with only 3 caps per day.

I have never experienced any fishy burps with this product like I have with other fish oil brands. It is definitely quality made, and has VERY low mercury content because of the usage of small fish (mackeral, anchovies, sardines) instead of larger fish. I highly recommend this brand of fish oil to anyone who is interested in supplementing their diet with Omega-3's, which is one of the best things you can add to your diet. cheers!
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Size: 90 Verified Purchase
I was buying concentrated fish oil from a naturopathic pharmacy at three times the cost. These softgels pack the same amount of EPA and DHA (the important acids) in every capsule as the higher-priced alternative. Most fish oil softgels have a lot less concentration and you have to take 6 or more per day, but not with these. I've also found that these softgels are easy on my stomach, with no nausea or reflux, due to the enteric coating (which prevents digestion in the stomach and delays it until the softgel reaches the small intestine). I am delighted that good quality, concentrated fish oil is more affordable and thus more available, because the health benefits are amazing.
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Size: 180 Verified Purchase
I bought this with my husband’s account. In the past, I have always taken the typical fish oil pills. I decided to try this one because it was comparable in price. While I do not know for sure if there is a big difference in its effectiveness, I wanted to share about the pill itself.

The typical fish oil pill is made with a soft, spongy gelatin type of coating, while these pills have a much harder coating. I suspect they wanted this to have the same effect as an enteric coated pill, which has a thicker coating that holds up better in the acid of the stomach, so that the majority of the ‘good stuff’ inside can make it down to the intestines where it can be absorbed. But just so people know, these pills are about the same size of typical fish oil pills, but significantly harder.

Anyone who has problems swallowing large, harder pills, may encounter a problem with these.

P.S. to the companies who sell pills on Amazon: Pictures of the pills would be a great addition to the pictures of the bottle.
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Disclaimer: While we work to ensure that product information is correct, on occasion manufacturers may alter their ingredient lists. Actual product packaging and materials may contain more and/or different information than that shown on our Web site. We recommend that you do not solely rely on the information presented and that you always read labels, warnings, and directions before using or consuming a product. For additional information about a product, please contact the manufacturer. Content on this site is for reference purposes and is not intended to substitute for advice given by a physician, pharmacist, or other licensed health-care professional. You should not use this information as self-diagnosis or for treating a health problem or disease. Contact your health-care provider immediately if you suspect that you have a medical problem. Information and statements regarding dietary supplements have not been evaluated by the Food and Drug Administration and are not intended to diagnose, treat, cure, or prevent any disease or health condition. Amazon.com assumes no liability for inaccuracies or misstatements about products.