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Now You See It and Other Essays on Design Hardcover – November 7, 2017

4.3 out of 5 stars 35 ratings

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From the Publisher

Editorial Reviews

Review

"In Now You See It, Bierut displays his polyamorous curiosity and facility for explaining the world through a designer's lens. With his trademark wit and penchant for charming folksy anecdotes, he hops from an essay about the architecture of his childhood home, to several entries about his philosophy on fonts, detours to discussing dalliances with clients and concludes with reflections about his most-discussed work: the Hillary Clinton campaign logo. In each of the book's 53 bite-sized chapters, Bierut demonstrates how a designer can go into one rabbit hole and emerge smarter by taking the time to reflect about the visuals he encounters or produces."
- Quartz

"Bierut is the consummate corporate designer, and his collection of essays, Now You See It, brings you behind the curtain of professionalism to expose exactly how design is produced and functions in the real world. In other hands this might seem esoteric, but there is no more fluid or engaging writer, in any subject; reading Michael Bierut is like listening to Don Draper sell a campaign for Lucky Strike. Better still, in this book you can read Bierut riffing on the implications of Don Draper selling a campaign for Lucky Strike."
- Dallas Morning News

"In this book of essays, Michael Bierut explores topics ranging from typefaces and hoaxes to urban architecture and Hillary Clinton's 2016 presidential campaign. Bierut, a partner at Pentagram, writes with humor about how design shapes our world."
- Fast Company's Co.Design

"An anthology of essays by celebrated designer Michael Bierut, covering pop culture, process, inspiration, mentorship, and the history of design."
- BuzzFeed

"This is a story of optimism and curiosity disguised as a book of design essays-an entertaining and encouraging account for those in any creative industry."
- Technical Communication

About the Author

A partner at Pentagram Design's New York office, Michael Bierut has won numerous awards, and his work is in the permanent collections of MoMA; the Metropolitan Museum; the Cooper Hewitt, Smithsonian Design Museum; and the Library of Congress. He is a senior critic in graphic design at Yale University.
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Product details

  • Publisher ‏ : ‎ Princeton Architectural Press (November 7, 2017)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 240 pages
  • ISBN-10 ‏ : ‎ 1616896248
  • ISBN-13 ‏ : ‎ 978-1616896249
  • Item Weight ‏ : ‎ 1.32 pounds
  • Dimensions ‏ : ‎ 6.38 x 1 x 9.25 inches
  • Customer Reviews:
    4.3 out of 5 stars 35 ratings

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Customer reviews

4.3 out of 5 stars
4.3 out of 5
35 global ratings

Top reviews from the United States

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Top reviews from other countries

Michael Wolff
5.0 out of 5 stars Five Stars
Reviewed in the United Kingdom 🇬🇧 on March 13, 2018
Amazon Customer
5.0 out of 5 stars Five Stars
Reviewed in the United Kingdom 🇬🇧 on January 14, 2018
Marc
5.0 out of 5 stars Now you see it...
Reviewed in the United Kingdom 🇬🇧 on February 22, 2018
Juanjo Rodriguez Blik
2.0 out of 5 stars Venía sin plástico protector y el libro ha llegado muy estropeado.
Reviewed in Spain 🇪🇸 on June 25, 2018
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2.0 out of 5 stars Venía sin plástico protector y el libro ha llegado muy estropeado.
Reviewed in Spain 🇪🇸 on June 25, 2018
El libro ha venido completamente estropeado en su exterior. Puede deberse a que no traía plástico para protegerlo. He solicitado devolución por otro ejemplar en perfecto estado.
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Andrew Hart
4.0 out of 5 stars Four Stars
Reviewed in Canada 🇨🇦 on January 26, 2018