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Now You See It: How the Brain Science of Attention Will Transform the Way We Live, Work, and Lea rn 1st Edition

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Cathy N. Davidson (Author)
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Cathy N. Davidson (Author)
4.2 out of 5 stars 53 customer reviews
ISBN-13: 978-0670022823
ISBN-10: 0670022829
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Product Details

  • Hardcover: 352 pages
  • Publisher: Viking; 1 edition (August 18, 2011)
  • Language: English
  • ISBN-10: 0670022829
  • ISBN-13: 978-0670022823
  • Product Dimensions: 8.7 x 6.7 x 1.2 inches
  • Shipping Weight: 1.2 pounds
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (53 customer reviews)
  • Amazon Best Sellers Rank: #344,680 in Books (See Top 100 in Books)

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Customer Reviews

Top Customer Reviews

2.0 out of 5 starsA over-long magazine article
By Thad McIlroy on October 30, 2011
Format: Hardcover
Though well-intentioned and coherent, this is one of the lesser entries in the slew of recent "brain science" books.

I finished Torkel Klingberg's "The Overflowing Brain" just before this. It's a far better book, from a working scientist. I'd also recommend How the Mind Works by Steven Pinker or The Art of Choosing by Sheena Iyengar. Now You See It is a rambling rehash, and unless it's your first book about the recent insights into how the brain works, I take a pass on this one.
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5.0 out of 5 starsI Do See It
By frwspencer on August 21, 2011
Format: Hardcover Verified Purchase
The author believes that our schools and work places have not changed to take into account the changes brought about by computers and the internet. She thinks that we need to be more collaborative, problem solving oriented, creative, appreciative of learning differences, and relevant in our teaching, learning and work. She has certainly been in the middle of some of the changes which have recently taken place, such as the ipod initiative at Duke University and HASTAC. She has a lot of personal experience on which to base her observations. Other issues that she touches upon, along the way, are expansion of creative thinking, changes in testing and evaluation, benefits of game playing, unlearning old patterns and learning new ones, and crowdsourcing. A company that supports workers with ASD in software testing jobs, and Wikipedia are also covered.

There are many useful ideas in this book. It can give teachers and workers some great ideas that should help them to be more productive. The attention blindness comparison may have been used a bit often. Some of the issues explained by it may also be explained by glitches in other executive functions like monitoring, task initiation, and organization. Perceptual and emotional factors may also cause a person to miss important information in the environment, or interpret it in a manner which is not useful to him or her. I'm also not sure that I'm as confident as the author that our kids are "all right." In any event, I got a lot out of this book. I recommend that you read it.
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5.0 out of 5 starsIn the land of the attention blind, collaborators are king...
By Sanda Balaban on October 17, 2011
Format: Hardcover Verified Purchase
There's an old aphorism that "In the land of the blind, the one eyed man is king." Cathy Davidson might well revamp that phrase to be "In the land of the attention blind, collaborators are king." And indeed, all of us ARE attention blind, as Davidson demonstrates in multiple ways throughout the book, since we pay attention to some things at the expense of others, often without even recognizing it. But while that insight itself isn't necessarily novel, Davidson's way of engaging with it often is. Rather than excoriate technology or youth culture or "reality TV" for compromising our attention, Davidson underscores the attention blindness is an inherent part of existence, positing it within a historic context stemming back to Socrates and positioning it as an opportunity to redefine the realities of our modern world, individually and collectively, to better reflect what we value and aspire to.

From infancy on, we are socialized about what matters, in ways that are often invisible to us, as Davidson incisively and accessibly depicts through a "case study" of infant Andy. Attention blindness can not be avoided--no one's cognitive capacity can encompass everything--but we can be more conscious about what we choose to attend to, and Davidson provides many helpful tips and tools for so doing. Davidson wants learning to be a verb when it is too often a noun. And she advocates for the importance of unlearning, which may in fact be harder than learning yet is necessary to prepare us for future possibilities.

While one of the frequent concerns about the digital world is that it isolates us behind screens-- scrolling through the Facebook postings of "friends" rather than spending face-to-face time with friends, and leading to increased isolation and egocentrism.Read more ›
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3.0 out of 5 starsNow You See It: How the Brain Science of Attention Will Transform the Way We Live, Work, and Learn (Hardcover)
By Fascinated explorer on February 28, 2012
Format: Hardcover
Davidson starts off by telling us that she is dyslexic and sees the world differently. She seems to, and gives numerous examples of others who are doing things differently and getting some results. Her adventures are interesting but short on concrete results that can be applied to different areas. There is a fair amount of cheerleading for people willing to try something new, and is appreciated. She argues that research results on the negative effects of multitasking may actually be positive, but did not convince me. Though I'm sure we will continue to try to do several things at the same time.

The book is worth a fast look just for the stories on the diverse ways people are trying to adjust to our new instant communications, and sharing of information. In particular her own experiences in experimenting in this wide area are interesting, but I don't see a wide application.
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3.0 out of 5 starsProvocative, worth reading, but a lot of wishful thinking
By Richard C. Sha on February 26, 2013
Format: Paperback Verified Purchase
Overall, this book is a must read for all teachers interested in what should count as education in the 21st Century. It argues that the brain is like the distributed network that is the internet, and therefore, the internet should be shaping the ways in which education should move to an emphasis on multi-tasking, crowd-sourcing, etc. I do think all educators should worry about how to prepare students for tomorrow. But is the brain like the internet? Davidson suffered from learning disabilities, but was not so labeled, and thus,she is eager to redefine such "disabilities" as abilities. She makes this claim by arguing that the mind's natural mode is to wander off course, and that attention blindness, another name for attention deficit, is actually what makes our minds capable of greatness. This is to assume that we can control our attention blindness. She also submits that "sharing perspectives" (5) will enable us to see the whole picture. Yes, such blindness is what enables concentration to begin with. Nonetheless that does not mean that our blindnesses are capable of being controlled. Nor does that mean that sharing can be a solution because there is only so much sharing we can attend to. She also assumes that our brains are built for multi-tasking. That may be true, but clearly there are limits to what we can do: hence the prohibitions against texting and driving, for instance. Her claim that the brain is like the internet needs to account for the reasons why critics like Jerry Fodor have moved away from computational theories of the brain. Does the internet work serially like our brains supposedly do?Read more ›
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Most Recent Customer Reviews

5.0 out of 5 starsLearn, Unlearn, Relearn

Going against the grain that technology is somehow hampering culture and society, Cathy Davidson asserts in her book Now You See It: How Technology and Brain Science Will Transform... Read more

Published 7 months ago by Aaron Davis
5.0 out of 5 starsGreat. Now I have to apologize to my teenager.

I have always believed that our education system isn't education but training--training for factory jobs that no longer exist in this country. Read more

Published 9 months ago by Al Boss
5.0 out of 5 starsFive Stars

Fantastic read!!!

Published 10 months ago by Julie Leach
1.0 out of 5 starsOne Star

Crap !

Published 11 months ago by Ash
4.0 out of 5 starsFour Stars

Some great ideas and a preview of how our society is changing and should change.

Published 14 months ago by Frances Frodsham
2.0 out of 5 starsA book never seems to be as good when you are required to read it

I should preface this with the fact that I had to read this book for a college class. A book never seems to be as good when you are required to read it... Read more

Published 15 months ago by Nolan D. Cordon
5.0 out of 5 starsHighly recommended!

Great product at a great price! Quick delivery! A+++++++

Published 17 months ago by Dan
5.0 out of 5 starsFive Stars

Great Service
Good value

Published 18 months ago by Quality Seeker
3.0 out of 5 starsGood ideas. Poor organization.

The cognitive science ideas are fantastic and interesting, but important points get lost in the author's anecdotes and the lack of any inter-chapter organization. Read more

Published 19 months ago by Emily A. Johnson
5.0 out of 5 starsThank you

Used this book for my class on Emerging strategies. The author does very well at explaining the way that technology is now a use for in the classroom. Very easy read.

Published 21 months ago by Waldine Fryer

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