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Now You're Talkin': A Communications Style Guide for Media Professionals Paperback – April 12, 2012
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About the Author
Bob Lang compiled the information contained in “Now You’re Talkin’” during nearly three decades as a broadcast professional and college level media instructor. He is a 20-year veteran of the broadcast industry and divided his career equally between radio, as an announcer and newscaster, and television, as a creative writer and producer. His teaching career includes college mass media instruction and soft-skills and equipment training. He’s also a founding member and lead singer with the popular classic rock horn band On Air. Bob recently retired from the California State Department of Corrections and Rehabilitation. He and his wife Sandy live in Sacramento.
Top customer reviews
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I am a writer, and I keep a copy on my desk for quick reference. I use it every day that I write, and I can honestly say that it makes me a better writer. I am about to publish my first book, and when I got my hands on Lang's "Now You're Talkin'," I did an extensive rewrite and can't believe all the changes I made. I can say without reservation that "Now You're Talkin" made my book a heck of a lot better than it was just two weeks ago.
It is broken up into six easy-to-use sections:
1) What I really meant --misused words and phrases
2) Written Communication -- incorrect writing and misspelled words
3) The Stand-up Communicator -- includes empty expressions, lazy words, and mispronounced words
4) Clarity and Brevity -- includes wasted words and redundancies
5) Mature Communication -- includes words of foreign origin and useful words for advanced discourse
6) Oh My Word -- words and phrases to avoid forever
The book is punctuated with an excellent index.
Now You're Talkin' is highly readable -- it is informative and funny. If you are a writer or broadcaster, and are trusted by the public to use the English language correctly, this book is a must.
In full disclosure, the author is my step-father. I don't believe in padding reviews and don't want people to do it for me when my book comes out next week. But I feel so strongly about this book, and it helped me so much during my rewrite process, that I absolutely had to write a review here. I will be shocked if anyone buys this book, reads it, and still insists that I haven't been objective in this review.
The book is a chapter-by-chapter listing (with helpful explanations and examples) of all of the mistakes he has noticed in speech and popular media in an attempt both to assist novices in their pursuit of a media career and to serve as a reminder for professionals. Each chapter presents different situations: misused phrases, incorrect spelling, filler phrases, foreign words, and many other dilemmas we tend to encounter on a daily basis, whether we know it or not.
As a Communication Studies student in college, this book will be extremely useful as a tool for writing essays, for giving presentations, and even for job interviews. After reading, I actually found I often use what Lang calls "The Most Unbearable Utterance of All Time"! This book helps to correct it. I would definitely use this as a resource when I run into a grammatical or vocabulary-related problem, rather than a resource that I would cite in a paper.