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Nudge: Improving Decisions About Health, Wealth, and Happiness Paperback – Illustrated, February 24, 2009
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“One of the few books . . . that fundamentally changes the way I think about the world.” —Steven D. Levitt, coauthor of Freakonomics
“Engaging and insightful . . . The conceptual argument is powerful, and most of the authors’ suggestions are common sense at its best. . . . For that we should all applaud loudly.” —The New York Times Book Review
“An essential read . . . The book isn’t only humorous, it’s loaded with good ideas that financial-service executives, policy makers, Wall Street mavens, and all savers can use.” —The Boston Globe
“This book is terrific. It will change the way you think, not only about the world around you and some of its bigger problems, but also about yourself.” —Michael Lewis, author of Moneyball and Liar’s Poker
“This gem of a book . . . is a must-read for anyone who wants to see both our minds and our society working better. It will improve your decisions and it will make the world a better place.” —Daniel Kahneman, Nobel Prize–winning author of Thinking, Fast and Slow
“Utterly brilliant . . . Nudge won’t nudge you—it will knock you off your feet.” —Daniel Gilbert, author of Stumbling on Happiness
“Nudge is as important a book as any I’ve read in perhaps twenty years. It is a book that people interested in any aspect of public policy should read. It is a book that people interested in politics should read. It is a book that people interested in ideas about human freedom should read. It is a book that people interested in promoting human welfare should read. If you’re not interested in any of these topics, you can read something else.” —Barry Schwartz, The American Prospect
“Engaging, informative, and thoroughly delightful.” —Don Norman, author of The Design of Everyday Things and The Design of Future Things
“A wonderful book: more fun than any important book has a right to be—and yet it is truly both.” —Roger Lowenstein, author of When Genius Failed
“Save the planet, save yourself. Do-gooders, policymakers, this one’s for you.” —Newsweek
“Great fun to read . . . Sunstein and Thaler are very persuasive.” —Slate
“Nudge helps us understand our weaknesses, and suggests savvy ways to counter them.” —The New York Observer
“Always stimulating . . . An entertaining book that also deeply informs.” —Barron’s
“Entertaining, engaging, and well written . . . Highly recommended.” —Choice
“This Poor Richard’s Almanack for the 21st century . . . shares both the sagacity and the witty and accessible style of its 18th-century predecessor.” —Law and Politics Book Review
“There are superb insights in Nudge.” —Financial Times
About the Author
Cass R. Sunstein is the Robert Walmsley University Professor at Harvard Law School, where he is the founder and director of the Program on Behavioral Economics and Public Policy. He is by far the most cited law professor in the United States. From 2009 to 2012 he served in the Obama administration as Administrator of the White House Office of Information and Regulatory Affairs. He has testified before congressional committees, appeared on national television and radio shows, been involved in constitution-making and law reform activities in a number of nations, and written many articles and books, including Simpler: The Future of Government, Wiser: Getting Beyond Groupthink to Make Groups Smarter, The World According to Star Wars, and Impeachment: A Citizen's Guide. He is the recipient of the 2018 Holberg Prize, awarded annually to a scholar who has made outstanding contributions to research in the arts, humanities, the social sciences, law, or theology.
- Item Weight : 10.1 ounces
- Paperback : 312 pages
- ISBN-10 : 9780143115267
- Dimensions : 5.5 x 0.81 x 8.4 inches
- ISBN-13 : 978-0143115267
- Publisher : Penguin Books; Revised & Expanded edition (February 24, 2009)
- Language: : English
- ASIN : 014311526X
- Best Sellers Rank: #3,885 in Books (See Top 100 in Books)
- Customer Reviews:
Top reviews from the United States
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Intuitively, this view appeals to me. One example: create online retirement forms with a default setting which generally benefit employees, rather than no setting at all. Most people don't really understand their retirement plans, if they even have one. So make their laziness work for them.
Of course, the “Libertarian Paternalism” proposed in this work is problematic. Who makes the choices that we get to choose from? Can’t "they" rig the system for their benefit and not ours?
Despite this, I think the author’s view of human nature is sound, and can lead to more intelligent discussions about what we, as a species and individuals in that species, can hope to accomplish.
Thaler gives us an alternative to formal control systems for humans based on rules, laws, behavioral/operant conditioning, "shoulds, oughts, musts". Humans ignore or rebel against the rules, and deny consequences for short term gains.
Thaler's "Nudge" is the alternative, assuming people will act in their self-interest without depending or using rationality or reason. Thaler shows in his reserach and presents in his book how to shape choice using the newly discovered laws of predictable irrationality, or choice shaping.
Top reviews from other countries
Partindo da ideia de um "paternalismo libertário", Sunstein e Thaler desvendam uma verdadeira arquitetura das escolhas públicas e privadas, de forma a demonstrar como seria possível, a um só tempo, preservar a liberdade de escolha dos indivíduos (caractere libertário) e influenciar a direção das atitudes individuais em um sentido economicamente ótimo (caractere paternalista).
A fim de demonstrar que a suposta incongruência entre libertarianismo e paternalismo pode ser muito menor na prática cotidiana do que na teoria, os autores dissecam exemplos de arquitetura de escolhas nas mais diversas áreas de atuação humana: do incentivo à poupança e aos investimentos a questões saúde pública; do casamento a questões de sustentabilidade ambiental; de previdência à educação pública e privada.
Recheado de exemplos de como pequenos incentivos podem alterar substancialmente as escolhas individuais em direção a níveis ótimos, "Nudge" foge de estereótipos ideológicos pra mostrar uma realidade passível de mudança a partir de critérios racionais facilmente realizáveis. Enfim, um livro muito bom.
Most choices are made by procrastination (i.e. not at all) or by what other people are doing (belonging). Choices can be structured in such a way that defaults that are best for the chooser are easiest (i.e. if you don't choose, this is what you get). People are still free to make their own choices, if they think they know better, or if they want freedom of choice. Applied to saving for retirement: default is you get a salary deduction that is considered generally appropriate for your age and average retirement goals. You are free to choose something more conservative or risky. Most will accept the default and be better off than had they done no retirement investing at all (a poor default) or had made choices without being very well informed.
Although the authors address the issue of not enough organ donors, there is actually an even better suggested method than their own - which comes from Seth Godin (and writing partner, sorry forgot the name). That is, your priority for an organ should be based on your length of time on the donor list. That policy would see so many people become donors, for their own self-preservation, as to have a surplus (based on actual need). Why are we not doing this?
And, as indicated, these techniques are also being abused, against us. We want to feel part of everything, so if someone is doing something, we feel the need to do it, too. Signalling Virtue, for example. I certainly do not like to be manipulated, and when the choice architecture is not fully transparent, that's what's happening.
Per chi non ha mai sentito parlare dell'argomento "nudge", questo libro ne è una sorta di pietra miliare (anche all'università, corso in Public Policies, ci è stato suggerito da 3 professori diversi per 3 corsi diversi).
Per chi invece già sa di cosa stiamo parlando, potrebbe risultare un po' ridondante e carente di una conclusione particolarmente illuminante rispetto alla letteratura già in circolazione.
Ad ogni modo il mio consiglio per chi sente l'argomento Nudge per la prima volta, per gli entusiasti di approcci innovativi e creativi (lateral thinking) e per i curiosi in generale è "Compratelo!". Assolutamente consigliato in quanto un ottimo investimento per il vostro tempo libero (o meno, nel mio caso).
E' quel tipo di lettura piacevole, su un argomento veramente interessante (ultimamente quasi di moda) capace di lasciarti un valore aggiunto.
N.B. Per chi parla la lingua, consigliata la versione originale rispetto alla traduzione. Per chi non se la sente o non parla inglese, quella in Italiano è comunque un ottimo acquisto!
Se siete al primo approccio e volete saperne di più, o toccare con mano. Vi consiglio di andare a curiosare su YouTube! Troverete una VALANGA di esempi di nudging in tutto il mondo.
[ARGOMENTO, per chi fosse curioso di avere qualche impressione in più rispetto alla trama ufficiale: Il libro introduce al tema della "spinta gentile" (come è stata tradotta in Italia) - sarebbe quella spintarella per farti coraggio o l'incentivo per prendere una decisione.
Il senso è trovare il modo tramite cui indurre le persone ad adottare comportamenti "raccomandabili" in maniera del tutto spontanea, scorrevole (che portino quindi ad un valore aggiunto per loro stessi e per la società in generale). E' ovviamente un approccio "democratico" in quanto lascia sempre libero arbitrio a chiunque ma, cambiando il modo in cui tutte le alternative sono proposte e presentate, aumenta la probabilità che la scelta propenda verso l'alternativa desiderata da "l'ideatore" o dal "public manager" (il concetto sarebbe, come già anticipato, non farlo per fini personali) .
Parte da esempi quotidiani ripresi da tutto il modo (a partire dai risultati ottenuti mettendo una mosca finta dentro molti bagni pubblici maschili) per poi approcciare gradualmente a tematiche più manageriali, quali incentivi nel sistema assicurativo, per i sistemi pensionistici e così via.]