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Dana Robinson

OPT OUT: Rethink success. Reinvent rich. Realize the life you want. Paperback – May 10, 2018

by Dana Robinson (Author), Michael E Gerber (Foreword)

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Forward by Michael E. Gerber, World's #1 Small Business Guru.

“This is a well-written book that shows you what you need to do to get out of debt, build your financial fortune, and take control of every part of your personal future.” -Brian Tracy, Author of Success Secrets of Self-Made Millionaires.

"Dana picks up where Tim Ferris left off. Perfect for the 4HWW devotee." -Amazon Reader

Opt Out is a lifestyle book....or is it a book about entrepreneurship in disguise? There's a reason the forward is by Michael E. Gerber, the world's most famous small business guru. Opt Out isn't a story about a guy who made a bunch of money and sailed off into the sunset. It's a playbook for people who want to own their life, control their time, and be the master of their destiny. It is a book about business, and real estate, but not based on high claims that neglect hindsight bias. This book is a tool chest for rogues and misfits who want to deliberately build their dream life.

A fresh take on the 4HWW lifestyle by popular podcaster Dana Robinson, whose own Opt Out journey includes a year in Bali, and a life less tethered. A great read for digital nomads, aspiring entrepreneurs, and anyone who wants to break free of the rat race to build the life they want. If you loved Rich Dad/Poor Dad, Millionaire Next Door and the 4 Hour Work Week, you'll resonate with Dana's approach to opting out and building the life you want. Whether you want to live in a mansion, drive a luxury car, and be your own boss...or want to vagabond around the world, or live on an island and not work for a year, you can’t do it by following the rules. You’ve got to opt out. And as entrepreneur Dana Robinson has learned, escaping the rat race doesn’t come by working harder and spending less. It comes from knowing the tricks employed by other dropouts and rebels that have enabled them to beat the system and live the life most of us only dream about. Opt Out is the story of serial-entrepreneur Dana Robinson’s life-long quest to learn the secrets of those who have successfully tapped into the hidden path to real success. Opt Out shows how to hack the system offers an in-depth instruction manual for anyone looking to reinvent their own lives in a world that rewards those that take path less traveled.

The only question is – are you ready to opt out?

Dana Robinson is an attorney, entrepreneur, law professor and Linkedin Learning educator. But, those credentials didn’t get him the life he lives. Dana’s entrepreneurial ventures began when he was a kid, selling the family chicken eggs to neighbors, mowing lawns and making hair clips he sold to girls in middle school. He launched his first real business at 19, sold that four years later then started another. Since then he’s owned, co-owned and invested in over a dozen ventures: from shoes to audiobooks; shelving to wine barrels; software to real estate. Along the way, he’s gathered a tribe that might appear to be a motley crew of non-conformists and the unemployable. But, that tribe is actually made up of subversive millionaires who are living a life that most people envy. They do what they want, when and how they want. Dana’s opt out life includes living in seaside mansions and driving luxury cars. But, it also includes a year in Bali surfing, exploring, and writing this book.

Dana didn’t cash out with millions, win the lottery or inherit a dime. He’s not another business guru, or a tech billionaire. He’s just an average middle-class guy who hustled and reinvented what it means to be rich through counterintuitive ideas, hacks, and opting out of the mainstream approach to life, money and business. He’s achieved what people think success is all about: money, cars, homes, travel and luxury goods. But, not the way others accomplish this. He broke the rules and stole the good life. He reveals his secrets in this book.

Print length

239 pages
Language

English
Publication date

May 10, 2018
Dimensions

5.5 x 0.6 x 8.5 inches
ISBN-10

1732287244
ISBN-13

978-1732287242
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Product details

Publisher ‏ : ‎ Opt Out Media (May 10, 2018)
Language ‏ : ‎ English
Paperback ‏ : ‎ 239 pages
ISBN-10 ‏ : ‎ 1732287244
ISBN-13 ‏ : ‎ 978-1732287242
Item Weight ‏ : ‎ 14.6 ounces
Dimensions ‏ : ‎ 5.5 x 0.6 x 8.5 inches

Best Sellers Rank: #1,058,596 in Books (See Top 100 in Books)
- #1,041 in Starting a Business (Books)

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60 ratings

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Dana Robinson

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Dana Robinson is an attorney, entrepreneur, law professor and Linkedin Learning educator.

Dana’s entrepreneurial ventures began when he was a kid, selling the family chicken eggs to neighbors, mowing lawns and making hairclips he sold to girls in middle school. He launched his first real business at 19, sold that four years later then started another. Since then he’s owned and co-owned over a dozen ventures: from shoes to audiobooks; shelving to wine barrels; software to real estate.

Dana didn’t cash out with millions, win the lottery or inherit a dime. He’s not a business guru, or a tech billionaire. He’s just an average middle-class guy who hustled and reinvented what it means to be rich through counterintuitive ideas, hacks, and opting out of the mainstream approach to life, money and business.

Dana co-hosts the Opt Out Life, a podcast where he interviews entrepreneurs, creatives, vagabonds and subversive millionaires who have opted out of the mainstream to find unique ways to live the modern good life.

Dana was a founding partner at Techlaw LLP, where he worked with startups and business in the field of intellectual property and corporate law. He spent eight years as adjunct professor at University of San Diego School of Law where he co-directed the Intellectual property law clinic, and now teaches trademark law at California Western Law School. Dana graduated with a Juris Doctor, cum laude, from University of San Diego School of Law in 1999, and earned his M.A. from Azusa Pacific University in 1996.

Dana is a member of the California and Nevada Bars, and a California licensed real estate broker. He held his FINRA Series 63 & 79 from 2010-2016. His board participation includes for-profit and non-profit roles from 2004-2010, and a member of the ICANN Implementation Advisory Group for the Trademark Clearinghouse (2011-2012).

Customer reviews

4.5 out of 5

60 global ratings

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4 star		9%
3 star		6%
2 star		4%
1 star		4%

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Chris

Uconventional Thinking

Reviewed in the United States 🇺🇸 on August 29, 2018

Verified Purchase

I stumbled across Dana Robinson through a podcast and decided to get the book. I had it on my wish list for awhile when I noticed it was 100% off one day. After reading it, I would have gladly paid money for it seeing how much valuable content was in it. It seems like lifestyle design and financial independence is getting more mainstream these days but Dana still has some unconventional approaches to life that you don't hear about in those arenas. On the income side, he pushes starting a business, getting side gig, and investing in real estate. He goes on to explain how each of those aspects is very attainable and provides a applicable approach to achieving them. On the expense side, he encourages you to think outside of the box by thrifting, bartering, housesitting, using travel rewards, etc. He also goes into detail on how to execute those methods. It's a well written book packed with practical and immediately applicable information.

4 people found this helpful

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Mountain

I love Dana Robinson

Reviewed in the United States 🇺🇸 on May 22, 2018

Verified Purchase

I love Dana Robinson. Yep, I know him. When I heard he wrote a book it took me exactly 60 seconds before I bought it. The reason I bought it was a hope that I would learn a bit more about how he has pulled off what he has in life. I wasn't disappointed. I got the book today and started reading it. As I expected it is full of unconventional, smart ways of addressing parts of life. This is not a book of airy fairy philosophies, but practical advice about hacking life. It has some fascinating strategies that I had not understood about before reading this about how Dana has been able to consistently acquire things we all dream of that would be outside of anyone's budget, including his, because he get's them so inexpensively. He also outlines some of his strategies to create income flows almost casually that run silently in the background, trickling in streams of income that together add up to something quite substantial. I look forward to reading the rest of it. I was so inspired by what I read already that I wanted to write this asap.

2 people found this helpful

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Greg B

it’s not an all-or-nothing formula meaning it can also be employed in bite-sized pieces to fine tune smaller aspects of our daily lives

Reviewed in the United States 🇺🇸 on May 29, 2018

Verified Purchase

Opt Out is a MUST READ for anyone serious about getting their work-life balance in order. The secret? You don’t need to let personal finances dictate your life! In this book Dana clearly communicates a practical, unerringly logical, and powerful approach that anyone can use to achieve more balance in their life. While the book strongly promotes “opting out” as an entire lifestyle, it’s not an all-or-nothing formula meaning it can also be employed in bite-sized pieces to fine tune smaller aspects of our daily lives. His description of how Corporate America and politicians enslave us with consumerism and societal norms really got me thinking and motivated me to do more to opt out and get ahead. Dana’s approach will benefit everyone who hears its, and so I strongly RECOMMEND this book. I’m going to insist that my wife and two college age sons read Opt Out so that they can gain take advantage of its wisdom. Buy this book, get ready to shift your thinking, and you won’t be disappointed!

One person found this helpful

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Tonya Buchanan

A guide to a life of your own making

Reviewed in the United States 🇺🇸 on July 28, 2018

Verified Purchase

The Opt Out Life is a fantastic guide for realizing the lifestyle and work that you’d like to have. While there are practical instructions for doing this, I found it to be more of a guide for finding your own inspiration and looking at different ways to achieve your goals. The only blueprint for living that most of us have is based on what our parents and society tells us is necessary for success. That’s fine for a lot of people, but if you feel like you want something different than the so-called security of a 9-5 job and 401K that might keep you from living in poverty in your old age, then this book is a gem for inspiring you to find your way out of that life and into one of your own making. The Opt Out podcast compliments the book as well.

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Tristan PDX

Practical advice for better living

Reviewed in the United States 🇺🇸 on May 30, 2018

Verified Purchase

I feel about this book the way I felt about Tim Ferris’ Four-Hour Workweek. I didn’t have high expectations. I figured it would be another self-help book. I still bought it, so obviously I’m not totally opposed to self-help. But my favorite type of self-help is the kind with real, concrete, actionable examples you can work from. This one has that for sure...and I really appreciate it. I’ve also been listening to the podcast and it’s great, too. The only thing (which can’t really be a down-side since I think it’s basically the whole point of this book) is that it’s giving me a kind of gnawing feeling that my 8-6pm corporate job may not be something I can/want/should chug away at for another twenty years. So, yeah, a book that really makes you start seriously reconsidering your options? That’s one of the main things I look for.

8 people found this helpful

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cameron olthuis

Great book. It starts with the author telling his ...

Reviewed in the United States 🇺🇸 on June 1, 2018

Verified Purchase

Great book. It starts with the author telling his story of living abroad for a year in Bali and that chapter is so beautifully written that it made me feel like I was there, living it myself. Those make for the best books. I was hooked from there and the rest of the book is very well-written with simple formulas and steps, using real-life examples, to help you get out of the so-called rat race. I finished the book within a day, where normally it might take me a week to a month to finish a book because the author loses my interest at some point. I always knew Dana was a smart guy, but when someone is able to explain and articulate their ideas in such a simple way it really makes you realize just how smart they actually are.

3 people found this helpful

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Joaquin Linares

The new 4 Hour Workweek

Reviewed in the United States 🇺🇸 on November 16, 2018

Verified Purchase

I've been waiting for more from people like Tim Ferriss, and I think this is the book. If you read the 4 Hour Workweek, and have been wanting something like that, Opt Out is perfect. It reminds me a little bit of Rich Dad/Poor Dad, and The Millionaire Next Door. But, the Opt Out method is made for today's generation of entrepreneurs. Opt out of the system, and into a plan that will give you power over your time, and financial freedom. I've been living this life already, but the book gives me permission to go agains the grain.

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