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OPTIMIZE FOR OUTCOMES: Better Outcomes for Better Business Paperback – May 28, 2020

4.9 out of 5 stars 26 ratings

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Editorial Reviews

About the Author

Hi I'm Brian and I've spent the last 20 years helping companies large and small get better outcomes. After a lengthy career in the corporate world learning process improvement and systems thinking, I've spent the last two years applying my experience, mental models, and methods in the entrepreneur space. I've worked with dozens of entrepreneurs who have successfully learned how to apply these principles to their own businesses.

These entrepreneurs have been in all different stages, industries, and countries around the world. Chances are, I've worked with a business similar to yours and have already helped an entrepreneur just like you Optimize for Outcomes and get better results with their business.

I've helped brand new entrepreneurs figure out what to focus on when getting started and I've helped six-figure entrepreneurs scale to seven figures. More than anything I love helping others achieve their goals and make their business everything they want it to be.

When I'm not writing or working with entrepreneurs, you can find me working in the yard or working behind my smoker or grill.
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Product details

  • ASIN ‏ : ‎ B089CLX536
  • Publisher ‏ : ‎ Independently published (May 28, 2020)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 135 pages
  • ISBN-13 ‏ : ‎ 979-8644590292
  • Item Weight ‏ : ‎ 6.7 ounces
  • Dimensions ‏ : ‎ 6 x 0.31 x 9 inches
  • Customer Reviews:
    4.9 out of 5 stars 26 ratings

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Hello and welcome! I'm Brian and have been focused the last few years on taking the experience of a 20 year corporate career and applying learnings, best practices, and mental models to the world of small business and entrepreneurs.

I've worked for companies large and small, from 20 person startups to Fortune 5. I also spent five of those years working as a consultant, working with many companies in many industries.

I've held roles in leadership, project & program management, product management, financial analysis, and IT operations. While my career has been diverse from a roles perspective, every role I've had has had common themes around business process improvement and technology.

I love building new products, especially software (things in planning!) but also have a passion for helping people build good processes and systems to get more done.

I would love to hear from readers! Any feedback, questions, or needs - email me at

Customer reviews

4.9 out of 5 stars
4.9 out of 5
26 global ratings
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Top reviews from other countries

5.0 out of 5 stars Perfect the outcomes of your business
Reviewed in the United Kingdom 🇬🇧 on June 8, 2020
5.0 out of 5 stars Mental process, Business process, Optimised Process. Done.
Reviewed in the United Kingdom 🇬🇧 on June 6, 2020
Mr. P
5.0 out of 5 stars A real gold mine of information
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Mr DN Nash
5.0 out of 5 stars Excellent guide to building systems
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Alan salter
5.0 out of 5 stars Learn to look at your business through a different lens
Reviewed in the United Kingdom 🇬🇧 on June 8, 2020
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5.0 out of 5 stars Learn to look at your business through a different lens
Reviewed in the United Kingdom 🇬🇧 on June 8, 2020
Brian has a knack for making what could potentially be quite a boring and complex topic but delivers it in a way that is easy to understand.

Full of practical and implementation ideas to my business, definitely worth grabbing a copy to get you thinking about working ‘on’ your business as opposed to being busy in the business all the time!

I particularly liked the sections on importance of building company culture early on, as I’ve seen and been part of this not being done so well.

Also his way of explaining the efficiency, productivity effectiveness really helped my logical brain soak it up.

All in all a great book
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