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Objectified is a feature- length documentary about our complex relationship with manufactured objects and, by extension, the people who design them. In his second film, director Gary Hustwit (Helvetica) documents the creative process of some of the world s most influential product designers, and looks at the creativity at work behind everything from toothbrushes to tech gadgets. Objectified is about the people who re-examine, re-evaluate and re-invent our manufactured environment on a daily basis. It is also about personal expression, identity, consumerism, and sustainability. What can we learn about who we are, and who we want to be, from the objects with which we surround ourselves?
Featuring- Paola Antonelli, Chris Bangle, Andrew Blauvelt, Erwan & Ronan Bouroullec, Tim Brown, Anthony Dunne, Dan Formosa, Naoto Fukasawa, IDEO, Jonathan Ive, Hella Jongerius, David Kelley, Bill Moggridge, Marc Newson, Fiona Raby, Dieter Rams, Karim Rashid, Alice Rawsthorn, Smart Design, Davin Stowell, Jane Fulton Suri, Rob Walker
- Extra Footage: 60 minutes of additional interviews in English, German, French, Dutch, and Japanese, with English Subtitles
You'll never look at your next toothbrush (or your next any product) in quite the same way after watching this astute, elegant inquiry into the purpose and process of industrial design. --Entertainment Weekly
As sleek and handsome as any of the new and improved household items it exhibits. --The New York Times
Top Customer Reviews
There is also a section in the middle about the "greening" of design, which feels forced and out of place. It is wedged in there to hit a particular demographic checkbox. And there is a *lot* of shots of people on the street using their cellphones in slow motion. By the end, this technique has long since degraded into cornball.
That is not to say that Objectified is without value. If you know who Dieter Rams is, you might get a kick out of seeing him trim his bonzai. You might enjoy watching Jonathan Ives wipe shmutz off of his iPhone screen, or hear people talk about the birth of User Interface design. Don't expect any actual information about User Interface design, or design in general. The enthusiasm that some of these designers bring to the table is infectious. And their perspectives on design, while classic archetypes, have been useful reviews to stay on message with.
But what Objectified brings to the table is not rocket science. It is a basic, but solid 1st-year introduction to the world of industrial design.
Overall its a good introductory film, but I hope more deep filmed material on I.D. will show up in the future.
I would like to have seen more 20th C. history. Joe Columbo, AEG: Peter Behrens (the worlds first industrial designer and first to create and use all types of design at a corporation in a consistent manner), Buckminster Fuller (maybe), 1920s American design, Raymond Lowey, etc.. Even as a short 15 minute segment or interspersed throughout, it would be nice to see the history that lead to the "object".
Yeah, way to be innovative.
The main lessons I gleaned from this film had to do with marketing, with selling 'shinys' and 'sexys' to first-world consumers. I learned how designers who fancy themselves would like to be perceived. I remain curious about the meat-and-potatoes of design, and I kept waiting for the celebrity parade to end. This film somehow fails to be much about design, art, philosophy or really anything.
I wouldn't recommend it.
Most Recent Customer Reviews
I'm taking an online course on Web Design, and this movie was recommended for us by the instructor. I'll just copy what I wrote to my fellow students. Read morePublished 3 months ago by DragonDancer5150
I don't like Objectified as much as Helvetica or Urbanized. But it's still awesome.Published 4 months ago by Owen Brown
Exceptionally edited, thoughtful work. The entire design trilogy is worth watching, but this film is my favorite.Published 4 months ago by Rob Phillips
This was a great movie to show my students how design process is important in everything around usPublished 5 months ago by Lisa Olewine
Good movie for Product design Majors and Engineering Majors.Published 11 months ago by Aaron Aguirre
Half of the interviews provide really good insight into the design process and design practice. The other half much less so, and a few are a waste of time. Read morePublished 12 months ago by Eric Schneider