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Objectified

Paola Antonelli (Actor), Chris Bangle (Actor), Gary Hustwit (Director) Rated:

Format: DVD

100 ratings

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October 13, 2009

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Editorial Reviews

Product Description

Objectified is a feature- length documentary about our complex relationship with manufactured objects and, by extension, the people who design them. In his second film, director Gary Hustwit (Helvetica) documents the creative process of some of the world s most influential product designers, and looks at the creativity at work behind everything from toothbrushes to tech gadgets. Objectified is about the people who re-examine, re-evaluate and re-invent our manufactured environment on a daily basis. It is also about personal expression, identity, consumerism, and sustainability. What can we learn about who we are, and who we want to be, from the objects with which we surround ourselves?

Featuring- Paola Antonelli, Chris Bangle, Andrew Blauvelt, Erwan & Ronan Bouroullec, Tim Brown, Anthony Dunne, Dan Formosa, Naoto Fukasawa, IDEO, Jonathan Ive, Hella Jongerius, David Kelley, Bill Moggridge, Marc Newson, Fiona Raby, Dieter Rams, Karim Rashid, Alice Rawsthorn, Smart Design, Davin Stowell, Jane Fulton Suri, Rob Walker

Special Features

Extra Footage: 60 minutes of additional interviews in English, German, French, Dutch, and Japanese, with English Subtitles

Review

Witty, engaging and exquisitely crafted. --Variety

You'll never look at your next toothbrush (or your next any product) in quite the same way after watching this astute, elegant inquiry into the purpose and process of industrial design. --Entertainment Weekly

As sleek and handsome as any of the new and improved household items it exhibits. --The New York Times

Product details

Aspect Ratio : 1.78:1
Is Discontinued By Manufacturer : No
MPAA rating : s_medNotRated NR (Not Rated)
Product Dimensions : 7.5 x 5.5 x 0.5 inches; 3.2 Ounces
Director : Gary Hustwit
Media Format : Multiple Formats, Color, Dolby, NTSC, Subtitled, Widescreen
Run time : 1 hour and 15 minutes
Release date : October 13, 2009
Actors : Paola Antonelli, Chris Bangle, Andrew Blauvelt, Anthony Dunne, Dan Formosa
Subtitles: : English
Language : Unqualified
Studio : Plexifilm
ASIN : B002KLALEC
Number of discs : 1

Best Sellers Rank: #78,953 in Movies & TV (See Top 100 in Movies & TV)
- #3,928 in Special Interests (Movies & TV)

Customer Reviews:
100 ratings

Customer reviews

5 star		71%
4 star		13%
3 star		11%
2 star		4%
1 star		2%

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Top reviews from the United States

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DragonDancer5150

GREAT EVEN FOR VIRTUAL DESIGN

Reviewed in the United States on May 16, 2016

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I'm taking an online course on Web Design, and this movie was recommended for us by the instructor. I'll just copy what I wrote to my fellow students.

There is a lot, of course, that's not directly relevant to us - they're talking primarily about physical things: the personality of the chair you sit in, the comfort of the gardening shears in your hand, the aesthetics of cars - but there's so much that really is very relevant. Personality and aesthetic of anything even if it's strictly visual/digital, function, user emotional reaction and even attachment, the subconscious message embedded in the shape or color or texture of a thing. There's a lot more I could talk about, but it's best to just be watched for yourself. I really enjoyed this film and will likely watch it again.

One person found this helpful

Helpful

Amazon Customer

More inspirational than informative

Reviewed in the United States on July 17, 2011

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Objectified is an odd beast. It's too niche for the average person, yet it's not informative enough for experienced designers. Objectified falls into that category of "introductions to a subject that only people already in it will care about." Also, being about designers, it has moments of intense navel gazing. One designer makes a particularly floaty claim about how government policy makers will turn to designers for truth.

There is also a section in the middle about the "greening" of design, which feels forced and out of place. It is wedged in there to hit a particular demographic checkbox. And there is a *lot* of shots of people on the street using their cellphones in slow motion. By the end, this technique has long since degraded into cornball.

That is not to say that Objectified is without value. If you know who Dieter Rams is, you might get a kick out of seeing him trim his bonzai. You might enjoy watching Jonathan Ives wipe shmutz off of his iPhone screen, or hear people talk about the birth of User Interface design. Don't expect any actual information about User Interface design, or design in general. The enthusiasm that some of these designers bring to the table is infectious. And their perspectives on design, while classic archetypes, have been useful reviews to stay on message with.

But what Objectified brings to the table is not rocket science. It is a basic, but solid 1st-year introduction to the world of industrial design.

26 people found this helpful

Helpful

M. Kaiserin

Design geek love affair

Reviewed in the United States on July 6, 2019

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Adore this movie. If you geek out over design this and other films in the series are well worth rental or purchase expense

One person found this helpful

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Deborah

Self absorbed designers

Reviewed in the United States on May 4, 2016

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Agree with the other negative reviews. This is not about how industrial design works. It's lots of footage of self absorbed designers scouting clichés about how the object must relate to the space yada yada yada

4 people found this helpful

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Eric Schneider

A Bit of a Muddle

Reviewed in the United States on August 20, 2015

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Half of the interviews provide really good insight into the design process and design practice. The other half much less so, and a few are a waste of time. I also don't think that there is a consistent narrative or thematic arc to the film.

2 people found this helpful

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Bradford T Smith

I always show it to my students

Reviewed in the United States on September 8, 2016

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If you are interested in Design, or new to the understanding that almost everything around you is designed by someone or a group of people, or you teach Design concepts, this is a documentary for you. It covers great topics and illustrates the many complexities of both Design and our relationship to the things that surround us. Wonderful piece and hope they update it in another 5 years as the world changes.

Helpful

Dan Grinthal

A nice introduction for those with a vested interest

Reviewed in the United States on August 6, 2012

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There are a few overused film gimmicks and awkwardly strung together scenes (but it's a documentary, they have to work with what the interviewees give them). There are also a couple strange scenes involving the designers talking about themselves at length that don't immediately seem to advance the point of the film, but they do give the viewer an insight into the kind of people who do design work, and I suspect that the film maker's believed actual designers watching the film would enjoy getting a sneak peak into the thought processes and personalities of some of these famous designers.
As an aspiring designer, this was a great introduction that gave a nice, but also, as it seems, basic overview of the design process. I enjoyed it and would recommended it for other beginners like me!

Helpful

Patricio Ortiz

It's great material, but a second part is needed.

Reviewed in the United States on February 19, 2010

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I saw this documental three times. I also played it in my user centered design class. It's great material for educative purposes, but for first or second semester design students, and particularly the design process at Smart Design and IDEO. I do personally empatize with the way design is done at those two firms. Dieter Rams interview is great. Although it shows the state of affairs and different points of view, it's scope is too narrow, mostly focusing in well known designers, curators, critics and studios from the US, Europe and only one from Asia (N. Fukasawa) Design book publishers (Phaidon) started to realize that there is a lot of good design activity beyond the U.S. , Europe and Japan. I't would be great to see a second part showing the work of Filipino, Brazilian, Kenian or Mexican designers or small design consultancies in emerging countries who have to apply a lot of creativity, obtaining great designs in cultures with less corporation oriented design philosopies, and more technology limited environments. I do agree partially with "JW's" review, Most of this people are involved with a small fraction of the produced goods in the world but it does generally sample the way many design professionals do their work.
Overall its a good introductory film, but I hope more deep filmed material on I.D. will show up in the future.

29 people found this helpful

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Top reviews from other countries

but still good.

Reviewed in the United Kingdom on November 5, 2017

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Lacking the focus of the classic Helvetica, but still good.

Benoit Marchal

A nice follow-up to Helvetica

Reviewed in the United Kingdom on June 25, 2013

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It is a more predictable documentary but it's a nice follow-up to Helvetica anyway. This discusses design (rather than objects) through the voice of many proeminent designers.

Mr. P. A. A. Banjo

Great DVD with useful insights into the design process

Reviewed in the United Kingdom on November 3, 2010

Verified Purchase

Even though I didn't recognize all the personalities interviewed in the DVD their work and words stood on their own. From taking a behind the scenes look at the inspiration and process at Ideo to conversations about what design is, I enjoyed watching this DVD over and over again.

4 people found this helpful

Anders Klitgaard

The ultimate primer on Industrial Design

Reviewed in the United Kingdom on November 25, 2014

Verified Purchase

This is the documentary I show people when they ask me what I do for a living.
It gives a accurate and exciting view on what goes on in industial design, and why it is so important. I bet that you wont look at common products the same way when you are done with this.

Josh Marshall

Great, inspiring, must see!

Reviewed in the United Kingdom on August 14, 2013

Verified Purchase

If you are studying or interested in products and or product design then this is a must watch! Brilliant designers included and companies such as apple. It really shows how design is basically everything in the world. It is a great dvd!

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Objectified

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