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Objectified is a feature- length documentary about our complex relationship with manufactured objects and, by extension, the people who design them. In his second film, director Gary Hustwit (Helvetica) documents the creative process of some of the world s most influential product designers, and looks at the creativity at work behind everything from toothbrushes to tech gadgets. Objectified is about the people who re-examine, re-evaluate and re-invent our manufactured environment on a daily basis. It is also about personal expression, identity, consumerism, and sustainability. What can we learn about who we are, and who we want to be, from the objects with which we surround ourselves?
Featuring- Paola Antonelli, Chris Bangle, Andrew Blauvelt, Erwan & Ronan Bouroullec, Tim Brown, Anthony Dunne, Dan Formosa, Naoto Fukasawa, IDEO, Jonathan Ive, Hella Jongerius, David Kelley, Bill Moggridge, Marc Newson, Fiona Raby, Dieter Rams, Karim Rashid, Alice Rawsthorn, Smart Design, Davin Stowell, Jane Fulton Suri, Rob Walker
- Extra Footage: 60 minutes of additional interviews in English, German, French, Dutch, and Japanese, with English Subtitles
Witty, engaging and exquisitely crafted. --Variety
You'll never look at your next toothbrush (or your next any product) in quite the same way after watching this astute, elegant inquiry into the purpose and process of industrial design. --Entertainment Weekly
As sleek and handsome as any of the new and improved household items it exhibits. --The New York Times
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There is also a section in the middle about the "greening" of design, which feels forced and out of place. It is wedged in there to hit a particular demographic checkbox. And there is a *lot* of shots of people on the street using their cellphones in slow motion. By the end, this technique has long since degraded into cornball.
That is not to say that Objectified is without value. If you know who Dieter Rams is, you might get a kick out of seeing him trim his bonzai. You might enjoy watching Jonathan Ives wipe shmutz off of his iPhone screen, or hear people talk about the birth of User Interface design. Don't expect any actual information about User Interface design, or design in general. The enthusiasm that some of these designers bring to the table is infectious. And their perspectives on design, while classic archetypes, have been useful reviews to stay on message with.
But what Objectified brings to the table is not rocket science. It is a basic, but solid 1st-year introduction to the world of industrial design.
There is a lot, of course, that's not directly relevant to us - they're talking primarily about physical things: the personality of the chair you sit in, the comfort of the gardening shears in your hand, the aesthetics of cars - but there's so much that really is very relevant. Personality and aesthetic of anything even if it's strictly visual/digital, function, user emotional reaction and even attachment, the subconscious message embedded in the shape or color or texture of a thing. There's a lot more I could talk about, but it's best to just be watched for yourself. I really enjoyed this film and will likely watch it again.
As an aspiring designer, this was a great introduction that gave a nice, but also, as it seems, basic overview of the design process. I enjoyed it and would recommended it for other beginners like me!
I rank this a close third behind Helvetica and Urbanized.