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Obvious Adams: The Story of a Successful Businessman (Classic Reprint) Paperback – July 14, 2012
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The additions to this edition (added later by the author) are the reason I give the book 5 stars. Simple and only a few pages, these check lists of exercises offer practical ways to open eyes and wisdom to see the answer.
I especially liked his thought that you know you're close to the right answer when you can easily explain it to anyone, they all get it, and they all react with wide-eyed, "why didn't i think of that, it seems so obvious."
I read this classic after reading it's recommendation by the teacher in "the art of profitablility" by Adrian Slywotzky (also a book worth the study).
One of these myths is that in order to build a successful business you have to be special or lucky or charismatic or savvy.
After reading this story you will know the truth.
This profound and insightful fable will cause you to think differently about what "obvious" actually means in business.
Obvious normally suggests an absence of thinking: the result people come to without analysis or gathering of the facts.
By contrast what this book shows is that "the obvious" only becomes apparent when the logical information is gathered. This is why the seemingly un-impressive Mr. Adams was able to solve big problems for his company's clients. He didn't just jump to conclusions and follow the path his assumptions led him down. He took the time, each time he was faced with a problem, to simply gather the fact, and test his assumptions to reach the logical answer.
This will change the way you think about problem solving in business forever.
The book is short, sweet, and effective.
Our protagonist rises to the top of a powerful ad agency, eventually becoming a legend, with his unique ability to convey the simple essence of a product. His ads outsell those of more seemingly talented copywriters.
The story of obvious adams is one of simple genius. Look at the problem. (also assess if there truly IS a problem). Remove assumptions. Just look at the problem as simply as possible and look for a simple solution. Break through what people expect to see and hear, from charts and diagrams to industry jargon...and find the simplicity.
In all of my working experience, I have always valued those who can see the obvious and who are not afraid to actually point it out.
Most Recent Customer Reviews
Inspiring with it's simple message of going for what is obvious. Obvious doesn't mean simple. It requires gathering all the facts and thinking things through. I enjoyed the book.Published 7 months ago by Lucky girl
When one is in the business of earning, A painful point everytime is stagnation, failure and lack of progress. Read morePublished 10 months ago by Candoar
For how short this book is I just cant give it 5 stars. It is a great book that serves as a reminder of "KISS" (Keep it simple stupid). Read morePublished 13 months ago by Brady Moe
I loved the story, but the overall quality of the book was disappointing. I bought a few copies as a gift, but it felt a bit cheap to give. Read morePublished 15 months ago by J. Healy
The solutions to our problems are right in front of us if we just open our eyes and minds.Published 16 months ago by Jack Wil
Timeless and powerful. I would recommend this short book that carries so many key lessons in such a seemingly simple manner.Published 17 months ago by Amazon Customer