Enter your mobile number below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
Getting the download link through email is temporarily not available. Please check back later.

  • Apple
  • Android
  • Windows Phone
  • Android

To get the free app, enter your mobile phone number.

Odyssey: Pepsi to Apple...a Journey of Adventure, Ideas & the Future

4.0 out of 5 stars 10 customer reviews
ISBN-13: 978-0788169496
ISBN-10: 0788169491
Why is ISBN important?
ISBN
This bar-code number lets you verify that you're getting exactly the right version or edition of a book. The 13-digit and 10-digit formats both work.
Scan an ISBN with your phone
Use the Amazon App to scan ISBNs and compare prices.
Have one to sell? Sell on Amazon
This book is not available.
Out of Print--Limited Availability.
Free Two-Day Shipping for College Students with Prime Student Free%20Two-Day%20Shipping%20for%20College%20Students%20with%20Amazon%20Student


Excel2016ForDummiesVideo
Excel 2016 For Dummies Video Training
Discover what Excel can do for you with self-paced video lessons from For Dummies. Learn more.
click to open popover
NO_CONTENT_IN_FEATURE

New York Times best sellers
Browse the New York Times best sellers in popular categories like Fiction, Nonfiction, Picture Books and more. See more

Product Details

  • Paperback
  • Publisher: Diane Pub Co (March 2000)
  • Language: English
  • ISBN-10: 0788169491
  • ISBN-13: 978-0788169496
  • Product Dimensions: 1.2 x 6 x 9 inches
  • Shipping Weight: 1.5 pounds
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (10 customer reviews)
  • Amazon Best Sellers Rank: #7,775,510 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Paperback
It is hard to not want to read a book about how the founder of Apple was sacked by the guy he brought in himself, to lead the company. And that is precisely what the first part of the book is about. In a tale of roaring passion and excitement, we walk through pages in almost quivering excitement as we read about the stony-mahagony culture of Pepsi, the young irreverent west coast start-ups, the passion and idealism of youth, the quest for making a difference to the world, the heady mix of million dollar stock options and unruly aesthetic genius... and how it all culminated at the altar of capitalistic zeal and resulted in Steve Jobs being sacked by John Sculley and the board.
The second half of the book though, takes a downspin. From the exciting tale of the first half, where John Sculley's fleshing out his character is seen as contributing to the intrigue of the story, the second part of the book is more of trumpet-blowing. It deals with how Sculley and his team 'rescued' Apple and converted it to the company it is today. As such, the book is also made a little vexatious with Sculley's sermons of management that are intervowen between chapters.
Reco : Read the first half, skim through second half... But definitely worth reading if you're interested in the human side of business dealings!
Comment 4 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Paperback
At the dawn of what we now know as the information revolution, Sculley was torn between keeping a safe, extremely well respected job with one of the all-time great American corporates with a bright future ahead. Enter Steve Jobs who rocks his boat and Sculley is torn between being another cog in the wheel and starting something that would change the world (i.e. Apple). His dilemma and the sequence of events that lead him to eventually join Apple are very well narrated and he brings his internal conflict across well. The second leg to the book is more about the internal workings of Apple and their revolutionary Superbowl commercial. Excitement in the air, all pieces of the puzzle seem to be falling into place. The third and final leg address the typical struggle at any rapidly growing company. Steve Jobs is a product idealist, not a capitalist, and this contradiction has him sacked by Sculley himself. The remainder of the book, a good half of it, is more about the accomplishments of Sculley at Apple. Quite honestly, the extent of self-promotion seems to indicate that deep down, Sculley is trying to justify to himself that letting Steve Jobs go was the right decision. I'm sure it was no easy task for him and he is looking for closure through this book. Well, where this book ends is where Apple's fairytale had actually just begun!
Comment One person found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Paperback
This book's relevance as a marketing manual was probably more significant 15 years ago when it was published, but from a historical perspective, it's still quite an interesting story of a journey to greatness. It's far better penned than other books I've read on the era.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Paperback
Although out of date now this is a fascinating book that provides great (although not unbiased) insight into the early days of Apple Computer and development of the Apple II, Lisa and finally the Macintosh, the arrival of corporate-stiff John Sculley and the eventual tearful ejection of young, mercurial Steve Jobs. John Sculley's vanity is quite laughable and it provides a remarkable insight into a couple of the computer industry's prize egos. The decision to close new factories in Texas and retain old factories in earthquake-prone California is dismissed with little explanation (strangely corporations always do this -- the human factor). Apple generally gets a soft-ride from the press. Apple are hardnosed in blocking their competition and have let down partners (and some might argue their customers too) terribly on several occasions -- little of that is contained here though.
Comment One person found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Paperback
The pricing of the Mac in 1985 by Sculley should go down as the greatest blunder in Capitalism history. Ask Bill Gates how "stoopid" that was. Of course, I'm sure John doesn't understand this. He was an expert at selling colored soda water.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse