- Paperback: 256 pages
- Publisher: Adams Media (November 1, 1999)
- Language: English
- ISBN-10: 1580622054
- ISBN-13: 978-1580622059
- Product Dimensions: 8 x 6 x 0.7 inches
- Shipping Weight: 2.2 pounds
- Average Customer Review: 4.4 out of 5 stars See all reviews (16 customer reviews)
- Amazon Best Sellers Rank: #2,232,906 in Books (See Top 100 in Books)
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Off The Wall Marketing Ideas: Jumpstart Your Sales without Busting Your Budget Paperback – November 1, 1999
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The book is broken into six parts:
1. Personal Packaging
2. People Who Need People
3. The Power of Prestige & Expertise
4. Madcap Marketing: The Power of Pizzazz
5. Pro Bono: Civic Marketing
6. Press Waltz: How to Attract the Media.
The first part talks about being professional in all you do and to brand yourself and your business. The second part reminds us that nobody is an island unto himself or herself. We all need other people to help us thrive. That's so we can do things correctly, get the word out about our business, and to continue to move forward rather than stagnate. The third part explains the importance of becoming an expert, the go-to source, for whatever you do. The fourth part is about doing things a little different so your business will stand out. It's one thing to be an expert, and it's another to be THE expert. The fifth part reminds us that not all marketing is done solely to help ourselves. Sometimes we can help ourselves by helping others. And the last part discusses public relations and publicity.
I really don't have much to say in the form of criticism of this book. I probably would have liked the book better if the title had been different. And I would have liked the six parts listed above to have been included in the Table of Contents. Instead I had to turn through the pages in the book to find the titles. But, all in all, this is a wonderful fun read for someone who has just finished reading my two favorites listed here above. 5 stars!
All in, a pretty good book to have on your shelf but not a definitive guide and probably not the best example of books in its class. Perhaps I can best make my point by saying I finished this book in a couple of hours whilst waiting for a flight as I skipped over much of it (having seen it before). However, if you need help with some PR ideas and are looking for some inspiration and an easy read, then this book will help you.