- Paperback: 304 pages
- Publisher: Entrepreneur Press; 1 edition (August 5, 2008)
- Language: English
- ISBN-10: 1599182548
- ISBN-13: 978-1599182544
- Product Dimensions: 5.5 x 0.6 x 7.3 inches
- Shipping Weight: 10.4 ounces
- Average Customer Review: 13 customer reviews
- Amazon Best Sellers Rank: #1,115,309 in Books (See Top 100 in Books)
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The Official Get Rich Guide to Information Marketing on the Internet Paperback – August 5, 2008
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About the Author
Robert Skrob is the president of the Information Marketing Association and author of The Official Get Rich Guide to Information Marketing with Dan Kennedy and Bill Glazer (Entrepreneur Press, 2007).
Bob Regnerus, known as “The Leads King,” is an online marketing consultant who specializes in effective, direct-response website design. He and his team are a certified Google Adwords firm, Yahoo Ambassadors, and charter members of the Information Marketing Association.
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Top customer reviews
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This rather complex knowledge is presented in a rather simplistic way. (That is not meant as a compliment.) There are other excellent sources that go into more detail.
Consider books and free resources from Magnus Unemyer. (Do a web search to find his website.)
I was pleasantly surprised.
This is a great book on internet marketing. It is good for anyone who is involved in any form of internet marketing, although as suggested by the title it does concentrate on the info-marketing aspects.
This is not a book for the beginner info marketer, it assumes you already have a product etc. Also it does not attempt to delve too deeply into the details of the internet marketing subjects. I believe the authors have struck it just right in terms of giving a good overview and strategic look at how your internet marketing should work.
Robert Skrob and Bob Regnerus are geniuses in this field. They describe the process of starting an information marketing business by using the "Five Kings" - King Salutation, King Presentation, King Consummation, King Perseverence, and King Enticement. Each king has a distinct role and purpose. The end result is to get as many potential customers as possible to find you and buy your products.
I became a Robert Skrob fan when I read another book of his "The Official Get Rich Guide to Information Marketing". If you are serious about starting or improving an information marketing business, then you should read both books.
Mitch Paioff, Author, Getting Started as an Independent Computer Consultant
The Official Get Rich Guide to Information Marketing: Build a Million-Dollar Business in 12 Months
Getting Started as an Independent Computer Consultant
The book was timely for me, because I have known the fundamentals of setting up a landing page, but it gave me some missing info I had been urgently looking for. Actually, someone in my Info-Marketing Mastermind had been trying to set up a site (the old way) and I said "Get this book right way and read it!"
Bob Regnerus is "the" expert when it comes to capturing "targeted" leads from your website. I thought the book was simply put, but effective in strategy.
(My book, by the way, was highlighted all the way through! - Gold nuggets of information everywhere within the book. :)
"The [Former] Struggling Consultant"
The Official Get Rich Guide to Information Marketing: Build a Million-Dollar Business in 12 Months. If you do not yet have a product, I recommend you read it first.
What I particularly like is the step-by-step approach advocated by the authors, starting with a singular focus on what they call "The Power of One." This forces infopreneurs to have a singular focus on the individual prospect, rather than a "market" or a "niche."
They then take this concept a step further by recommending the landing/squeeze page strategy to insure the site owner is attracting quality targeted traffic to enter into the sales funnel (this is in lieu of the sales letter landing page written to influence an immediate buying decision). Once there, they outline a strategy of sales pages, autoresponders, blogs and other follow-up strategies to maximize conversion and monetization.
The examples they reference throughout the book are useful models and serve well to clarify the points being made.
The recommended strategies fit well with content 2.0 and the importance of creating a relationship and a community. The recommended resources and examples throughout the book provide a visual reference as a starting point to get an info product site and business started. The checklist at the end of the book is also a useful tool to keep readers on task.
I should note that this is not a detailed reference book on the various elements of internet marketing. For example, the book recommends blogs, video and SEO strategies without extensive detail on each. To have added this level of detail would have diminished the value of the book. One of the big challenges internet marketers face is "Information Overwhelm." This book cuts through the clutter with an effective strategy.
Most recent customer reviews
Robert Skrob is expert at getting started in the information marketing business, and is a great...Read more