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Official Get Rich Guide to Information Marketing: Build a Million Dollar Business Within 12 Months Paperback – May 1, 2011
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About the Author
Robert Skrob is president of the Information Marketing Association, and has personally coached more than 1,000 info-marketers over the past five years. In addition to his writing, training, and speaking in the info-marketing industry, he has diverse business experience, having personally run info-marketing businesses in more than 37 different industries.
Introduction by Dan Kennedy, who is widely acknowledged as the leader in developing the modern information marketing industry. He is chairman emeritus of the Information Marketing Association.
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You'd probably do better reading his more in-depth book, "The Official Get-Rich Guide to Information Marketing on the Internet." The three extra words in the title--"On the Internet"--are the clue to which book is which.
Create great content and then allow people to ascend up the ladder to higher value (and higher price point) offerings.
Lots of good ideas. Highly recommend.