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Ogilvy on Advertising Paperback – Illustrated, March 12, 1985
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- Item Weight : 1.43 pounds
- Paperback : 224 pages
- ISBN-10 : 039472903X
- ISBN-13 : 978-0394729039
- Dimensions : 7.38 x 0.61 x 9.73 inches
- Publisher : Vintage; Illustrated edition (March 12, 1985)
- Language: : English
- Best Sellers Rank: #27,587 in Books (See Top 100 in Books)
- Customer Reviews:
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Ogilvy made his name on print and TV, so most of the anecdotes are along those lines. It is also amusing at times to see the changing social norms that make some of the tropes and hooks feel outdated.
Good read as a part of a comprehensive look at advertising but don't think this is the only thing that must be read, or that it should be taken as gospel.
If you're new to the business, interested in the business, or even an old ad dog running out of tricks, you need to own this book. The best part about this book has got to be the visual references of some of the most successful ad campaigns since the dawn of advertising. If you don't take away some new ideas, you need to read it again.
Some of the techniques might be slightly outdated, but you shouldn't rely too heavily on one book for inspiration and information anyway. Also check out
Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising (Adweek Series)
My Life in Advertising and Scientific Advertising (Advertising Age Classics Library)
Outrageous Advertising That's Outrageously Successful: Created for the 99% of Small Business Owners Who are Dissatisfied with the Results They Get From Their Current Advertising (Hardcover)
Tested Advertising Methods (Prentice Hall Business Classics)
Permission Marketing : Turning Strangers Into Friends And Friends Into Customers
Those will get you started.