Enjoy fast, free delivery, exclusive deals, and award-winning movies & TV shows with Prime
Try Prime and start saving today with fast, free delivery

Kindle
$12.99

Available instantly

Hardcover
$44.26

Paperback
$24.49

List Price: $30.00 Details

Save: $5.51 (18%)

Get Fast, Free Shipping with Amazon Prime FREE Returns

FREE delivery Wednesday, January 10 on orders shipped by Amazon over $35

Or fastest delivery Tuesday, January 9

Select delivery location

In Stock

$$24.49 () Includes selected options. Includes initial monthly payment and selected options. Details

Ships from

Amazon.com

Ships from

Amazon.com

Sold by

Amazon.com

Sold by

Amazon.com

Returns

Eligible for Return, Refund or Replacement within 30 days of receipt

Returns

Eligible for Return, Refund or Replacement within 30 days of receipt

This item can be returned in its original condition for a full refund or replacement within 30 days of receipt.

Read full return policy

Payment

Secure transaction

Payment

Secure transaction

We work hard to protect your security and privacy. Our payment security system encrypts your information during transmission. We don’t share your credit card details with third-party sellers, and we don’t sell your information to others. Learn more

Details

Add a gift receipt for easy returns

Get Fast, Free Shipping with Amazon Prime

FREE delivery January 18 - 29 on orders shipped by Amazon over $35

Or fastest delivery January 16 - 26

Select delivery location

Used: Like New | Details

Sold by Shakespeare Book House

Fulfilled by Amazon

Access codes and supplements are not guaranteed with used items.

Other Sellers on Amazon

Added

Not added

$22.10
FREE Shipping on orders over $35.00 shipped by Amazon.

Sold by: InterTradeCa LLC

Added

Not added

$18.26
+ $3.99 shipping

Sold by: Starselling

Added

Not added

$17.27
+ $4.99 shipping

Sold by: Gama1521

David Ogilvy

+ Follow

More books from this author

More than I Expected was inside!Jason Card's Family Reviews

Image Unavailable

Image not available for
Color:

To view this video download Flash Player

Ogilvy on Advertising Paperback – March 12, 1985

by David Ogilvy (Author)

4.6 2,390 ratings

in Advertising Graphic Design

See all formats and editions

{"desktop_buybox_group_1":[{"displayPrice":"$24.49","priceAmount":24.49,"currencySymbol":"$","integerValue":"24","decimalSeparator":".","fractionalValue":"49","symbolPosition":"left","hasSpace":false,"showFractionalPartIfEmpty":true,"offerListingId":"xvnWAn34LyUllFWQzyx9ZC3FmPZkA%2FhF3uUDI7ZFXXnnbVasBRQrQqrADzlSwTSGslzqRK6XW7J34iszjhSM039s%2F0dootHxoRhXKBVYoTjInLxuFYYMRvDW5V4GurAL1Vfhd0ACPPw%3D","locale":"en-US","buyingOptionType":"NEW","aapiBuyingOptionIndex":0}, {"displayPrice":"$16.49","priceAmount":16.49,"currencySymbol":"$","integerValue":"16","decimalSeparator":".","fractionalValue":"49","symbolPosition":"left","hasSpace":false,"showFractionalPartIfEmpty":true,"offerListingId":"xvnWAn34LyUllFWQzyx9ZC3FmPZkA%2FhFBmGFPgMe%2F3bCD2edzPSPsEMd87k9fTHvxv0gaZJ2GE4N78%2FMiHklSc7OmJU3pGxp%2FJfrnvGNhe76hcRCIJCFhE9LEWf33meip%2BQmZNSVifsJdCiBKrIZB%2BgIbYv7QmNpxLHWdGK7KkD6L%2BZ17WYzUtzuZpJFmIcP","locale":"en-US","buyingOptionType":"USED","aapiBuyingOptionIndex":1}]}

Purchase options and add-ons

A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business."

Told with brutal candor and prodigal generosity, David Ogilvy reveals:

• How to get a job in advertising
• How to choose an agency for your product
• The secrets behind advertising that works
• How to write successful copy—and get people to read it
• Eighteen miracles of research
• What advertising can do for charities

And much, much more.

From the Inside Flap

A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business". 223 photos.

From the Back Cover

A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." 223 photos.

About the Author

David Ogilvy (1911–1999) was a business executive who founded the advertising, marketing, and PR agency Ogilvy & Mather in 1948. Throughout his illustrious career, the mogul Time magazine called “the most sought-after wizard in the business” shared his knowledge of the industry in the books Ogilvy on Advertising and the bestselling Confessions of an Advertising Man.

Print length

224 pages
Language

English
Publisher

Vintage
Publication date

March 12, 1985
Dimensions

7.35 x 0.58 x 9.71 inches
ISBN-10

039472903X
ISBN-13

978-0394729039
See all details

Frequently bought together

$24.49

Get it as soon as Wednesday, Jan 10

In Stock

Ships from and sold by Amazon.com.

+

Scientific Advertising: 21 advertising, headline and copywriting techniques

$4.29

Get it as soon as Tuesday, Jan 9

In Stock

Ships from and sold by Amazon.com.

+

The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's

$14.86

Get it as soon as Thursday, Jan 11

In Stock

Ships from and sold by Amazon.com.

Total price:

To see our price, add these items to your cart.

Try again!

Details

Added to Cart

Choose items to buy together.

Luke Sullivan
119
Paperback
39 offers from $13.26
Drew Eric Whitman
1,671
Paperback
61 offers from $7.42
Pete Barry
433
Paperback
86 offers from $4.79
Al Ries
3,424
Paperback
151 offers from $2.25
Russell Brunson
2,359
Paperback
41 offers from $13.71
Rory Sutherland
764
Paperback
52 offers from $13.14

Product details

Publisher ‏ : ‎ Vintage; First Edition (March 12, 1985)
Language ‏ : ‎ English
Paperback ‏ : ‎ 224 pages
ISBN-10 ‏ : ‎ 039472903X
ISBN-13 ‏ : ‎ 978-0394729039
Item Weight ‏ : ‎ 1.41 pounds
Dimensions ‏ : ‎ 7.35 x 0.58 x 9.71 inches

Best Sellers Rank: #18,357 in Books (See Top 100 in Books)
- #1 in Advertising Graphic Design
- #26 in Advertising (Books)
- #41 in Communication & Media Studies

Customer Reviews:
4.6 2,390 ratings

Brief content visible, double tap to read full content.

Full content visible, double tap to read brief content.

Important information

To report an issue with this product or seller, click here.

About the author

Follow authors to get new release updates, plus improved recommendations.

David Ogilvy

Brief content visible, double tap to read full content.

Full content visible, double tap to read brief content.

David Mackenzie Ogilvy CBE (/ˈoʊɡəlviː/; 23 June 1911 – 21 July 1999) was an advertising executive who was widely hailed as "The Father of Advertising". In 1962, Time called him "the most sought-after wizard in today's advertising industry".

Bio from Wikipedia, the free encyclopedia. Photo by Advertising Hall of fame (Advertising Hall of fame) [Copyrighted free use], via Wikimedia Commons.

Customer reviews

4.6 out of 5

2,390 global ratings

How customer reviews and ratings work

Reviews with images

See all photos

Sort reviews by

Top reviews from the United States

There was a problem filtering reviews right now. Please try again later.

Amazon Customer

GREAT BOOK

Reviewed in the United States on October 1, 2023

Verified Purchase

I really enjoyed reading this book written about advertising. Not only does Mr. Ogilvy discuss about what it takes to make good ads, he also gives an insider view of the personalities of ad executives, as well as how advertising agencies work.

Reviewed in the United States on October 4, 2023

Verified Purchase

Ogilvy’s words mean as much today as they did when he wrote them.

Helpful

C

Holds up well given the shift in advertising since this was written 30+ years ago

Reviewed in the United States on May 2, 2017

Verified Purchase

Although this book was written in 1985 many of the concepts and anecdotes in it hold up well. The landscape has changed to more personalized messaging opportunities, but Ogilvy's main points about facts, emotion, narrative, and connection still applies. He seems to be a fan of balancing creative with research and had the foresight to understand that both were changing with the times. No doubt if he personally was still around there would be some additions to account for new trends and technologies but the concept of finding what works best for the medium would stay the same.

Ogilvy made his name on print and TV, so most of the anecdotes are along those lines. It is also amusing at times to see the changing social norms that make some of the tropes and hooks feel outdated.

Good read as a part of a comprehensive look at advertising but don't think this is the only thing that must be read, or that it should be taken as gospel.

11 people found this helpful

Helpful

Leon Harwood

gems found here

Reviewed in the United States on July 19, 2023

Verified Purchase

This book gave me practical knowledge that I infused in my business right away. Id highly recommend it to any business owner

Helpful

Brad

Worth Every Penny, and then Some

Reviewed in the United States on February 11, 2007

Verified Purchase

Why reinvent the wheel when you have the soundest principles in advertising at your fingertips? Although Ogilvy's book is almost 25 years old, it's jam packed with timely instruction, insight, and examples. Or perhaps because it is 25 years old. Ogilvy quotes colleague Bill Bernbach:

"It is fashionable to talk about changing man. A communicator must be concerned with unchanging man ... The creative man with an insight into human nature, with the artistry to touch and move people will succeed. Without them he will fail."

Ogilvy had insight in spades, practical experience, common sense, a passion for research as well as creativity, and above all, a relentless focus on selling. Pick any few paragraphs at random and all those qualities will shine through. Among the many ideas I found really helpful--

1. Branding means giving your product personality. (For example, the man in the Hathaway shirt wore an eyepatch.)

2. Facts sell better than hype.

3. The principles of direct response apply to all forms of advertising.

4. Creativity is worthless unless it sells.

5. Copywriting is the heart of advertising.

6. Use the brand name in your headline. Otherwise 80% of readers may never see it.

7. Long copy sells.

8. Analogies, big words, and naming the competitor confuse people.

9. Pricing cannot be determined scientifically.

10. Excellent graphic design is simple graphic design.

11. Corporate advertising is worthwhile.

12. Always include a promise in your headline.

13. The era of the blockbuster brand is ending. (Ogivly detected the "Long Tail" 20 years before most of us!)

14. According to Ogivly, "...advertising is no more and no less than a reasonably efficient way to sell."

But this summary doesn't do the book justice. He makes solid points nonstop. Not surprising for a master copywriter and former door-to-door salesman, he writes in plain English. He offers "big picture" reflections on the advertising industry, including an impassioned defense of advertising against charges of hucksterism. He offers detailed tips that are just as important, mainly on print advertising, direct response, and dealing with clients.

Educational, authoritative, fun to read. A+

27 people found this helpful

Helpful

HipKitty1

One of the best advertising books!

Reviewed in the United States on October 17, 2022

Verified Purchase

This book is amazing! Not only does Ogilvy write in a very clear and straightforward manner, but he has examples of everything he advises you to do. There are dozens of excellent examples from throughout his career and I'm so grateful. He even includes plenty of ads that he doesn't like and explains why.

Other authors expect you to figure out how to implement their advice. Not only does Ogilvy have the best advice but he shows you exact examples of it. Exceptional!

6 people found this helpful

Helpful

Joel Morris

Advertising basics delightfully exlpained

Reviewed in the United States on February 24, 2016

Verified Purchase

If you are responsible for advertising or promoting a company, a product or a cause, this is a superlative book to read. David Ogilvy, founder of Ogilvy & Mather advertising agency, was one of the most successful advertisers of the 20th century.

In the 21st century it is easy to get caught up with blogging, social media and email campaigns and think that somehow advertising methods of the past won't work here. Although written before the internet was something that everybody uses, the principles of advertising and his methods couldn't be more appropriate.

He was a great believer in market research and good, simple communication. His book is a perfect example - it is extremely easy to ready, very entertaining, and wonderfully useful. There are tried-and-true ways to advertise that work and Ogilvy explains them well with examples of advertising you'll instantly recognize (if you were around in the second half of the 20th century). This book is more than worth its price if you need to advertise.

Helpful

S.D.

Good content, poor physical book

Reviewed in the United States on October 21, 2018

Verified Purchase

Obviously a well written book, but the production quality of the physical book is bad. The inner margin is so small you have to break the spine of the book to read it. The text in the book seems to be reproduced from images of text. On some pages, the characters are blown out so much that the thin parts of them are invisible. On other pages, the characters are overly bold like too much ink was used. It's as if the contrast of the pages was adjusted to make the images look good, with a result of difficult to read text.

2 people found this helpful

Helpful

Top reviews from other countries

Translate all reviews to English

Adriana

Bueno

Reviewed in Mexico on November 22, 2023

Verified Purchase

Translate review to English

Nick Doring

Must have

Reviewed in the United Kingdom on December 24, 2023

Verified Purchase

One of the best ad books around. Bought one for me and one for a friend.

P. Alonso

Clásico de la publicidad

Reviewed in Spain on May 8, 2022

Verified Purchase

Este libro es, quizá, el mejor que se ha escrito referente a la publicidad y el mensaje publicitario. Aunque se escribió cuando no existía internet, ¡aquellos que sepan leer entre líneas podrán encontrar también consejos para crear banners actuales muy efectivos (hay cosas que nunca cambian)!

Translate review to English

Marcelo Sanches

Qualidade impecável e muuuuuuuito conhecimento embutido.

Reviewed in Brazil on May 15, 2020

Verified Purchase

O livro é maravilhoso e a qualidade das páginas é perfeita, é um papel fotográfico que replica os anúncios de Ogilvy com altíssima qualidade. O é em inglês mas traz a originalidade dos pensamentos do autor e posso dizer que cada página é recheada de conhecimentos do autor. Muitas vezes é preciso interpretar os detalhes do texto mas nenhum parágrafo foi escrito para criar volume, Ogilvy é conciso em suas palavras e consegue entregar muito valor em poucas linhas. Se você (assim como eu) é um estudante de marketing, comunicação ou publicidade, este livro pode ser muito importante para você.

4 people found this helpful

Translate review to English

Cliente Amazon

Senza tempo - un Must per ogni Marketer

Reviewed in Italy on February 26, 2020

Verified Purchase

Un libro senza tempo che - a dispetto dell'età - ogni persona che si occupa di marketing o advertising dovrebbe leggere.
Ha il pregio di essere un libro pieno di concetti teorici abbinati a molti casi di studio/esempi pratici che non possono non tornare utili nel trasmettere la filosofia di Ogilvy. Alcune pagine/capitolo sono effettivamente anacronistici e poco irrilevanti ma nel complesso il libro rimane una pietra miliare nella letteratura di settore.

Qualche punto in meno lo darei per la condizione non perfetta in cui ho ricevuto il libro ma quello è un altro aspetto.

Translate review to English

See more reviews

Other Sellers on Amazon

Image Unavailable

Ogilvy on Advertising Paperback – March 12, 1985

Purchase options and add-ons

From the Inside Flap

From the Back Cover

About the Author

Frequently bought together

Similar items that may ship from close to you

Product details

More than I Expected was inside!

Still Relevant? On Advertising by Ogilvy

Important information

About the author

David Ogilvy

Customer reviews

Reviews with images

Sorry, there was an error

Top reviews from the United States

There was a problem filtering reviews right now. Please try again later.

Top reviews from other countries

Amazon Prime includes:

Buy new: $24.49$24.49 FREE delivery: Wednesday, Jan 10 on orders over $35.00 shipped by Amazon. Ships from: Amazon.com Sold by: Amazon.com

Buy used: $16.49

Other Sellers on Amazon

Ogilvy on Advertising Paperback – March 12, 1985

Purchase options and add-ons

From the Inside Flap

From the Back Cover

About the Author

Frequently bought together

Similar items that may ship from close to you

Product details

Videos for this product

More than I Expected was inside!

Still Relevant? On Advertising by Ogilvy

Important information

About the author

David Ogilvy

Customer reviews

Reviews with images

Submit a report

Sorry, there was an error

Top reviews from the United States

There was a problem filtering reviews right now. Please try again later.

Top reviews from other countries

Buy new:

$24.49

FREE delivery: Wednesday, Jan 10 on orders over $35.00 shipped by Amazon.

Ships from: Amazon.com

Sold by: Amazon.com

Buy used:

$16.49