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Ogilvy on Advertising Paperback – March 12, 1985
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From the Inside Flap
A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." 223 photos.
About the Author
David Ogilvy (1911–1999) was a business executive who founded the advertising, marketing, and PR agency Ogilvy & Mather in 1948. Throughout his illustrious career, the mogul Time magazine called “the most sought-after wizard in the business” shared his knowledge of the industry in the books Ogilvy on Advertising and the bestselling Confessions of an Advertising Man.
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If you're new to the business, interested in the business, or even an old ad dog running out of tricks, you need to own this book. The best part about this book has got to be the visual references of some of the most successful ad campaigns since the dawn of advertising. If you don't take away some new ideas, you need to read it again.
Some of the techniques might be slightly outdated, but you shouldn't rely too heavily on one book for inspiration and information anyway. Also check out
Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising (Adweek Series)
My Life in Advertising and Scientific Advertising (Advertising Age Classics Library)
Outrageous Advertising That's Outrageously Successful: Created for the 99% of Small Business Owners Who are Dissatisfied with the Results They Get From Their Current Advertising (Hardcover)
Tested Advertising Methods (Prentice Hall Business Classics)
Permission Marketing : Turning Strangers Into Friends And Friends Into Customers
Those will get you started.
I liked this book because it shared a lot of interesting stories from his life and work, and despite being written over 20 years ago still has lots of timeless information and tips. He writes in an old-fashioned, patrician style that reflects his upbringing and day and age. Although it took a little while to get used to, it's actually quite refreshing.
The rigor that Ogilvy applied to his research and copywriting should be applied in all marketing projects, whether online or offline. With the key concepts of this book, you can dramatically improve the marketing performance of your existing website or advertising project.
I had doubts about the book because if the book was to be a "how to" for advertising, how would it stack up to the advertising world of 2012? To my surprise and delight, the book is extremely relevant for any copywriter, art director, account executive or higher executive level who wishes to learn to become better at their trade in todays age. If you are a freelance worker, it will help as well. If you wish to find advice on digital media, there is no mention of that but the principles still apply to any medium of advertising and Mr. Ogilvy maps them out perfectly.
It is a great book and will benefit any who wish to learn from an idol. Enjoy.
P.S. - For all you aspiring copywriters, when you're finished with Ogilvy On Advertising be sure to pick up Luke Sullivan's "Hey Whipple, Squeeze This" and start making advertising that doesn't suck.