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Oh Myyy! - There Goes The Internet (Life, the Internet and Everything Book 1) Kindle Edition

4.5 4.5 out of 5 stars 1,519 ratings

How did a 75-year old actor from Star Trek become a social media juggernaut? Why does everything he posts spread like wildfire across the ether, with tens or even hundreds of thousands of likes and shares? And what can other sites, celebrities and companies do to attain his stratospheric engagement levels, which hover or top 100 percent while theirs languish in the single digits?

Read about George Takei’s meteoric rise and dominance of the Internet in Oh Myyy (There Goes the Internet), published of course in electronic format.
In this groundbreaking, hilarious and informative book, Takei recounts his experiences on platforms such as Twitter, YouTube and Facebook, where fans and pundits alike have crowned him King. He muses about everything from the nature of viral sharing, to the taming of Internet trolls, to why Yoda, bacon and cats are such popular memes. Takei isn’t afraid to tell it likes he sees it, and to engage the reader just as he does his legions of fans.

Both provokingly thoughtful and wickedly funny, Oh Myyy! captures and comments upon the quirky nature of our plugged-in culture. With Takei’s conversational yet authoritative style, peppered with some of his favorite images from the web, readers should be prepared to LOL, even as they can’t help but hear his words in their heads in that unmistakable, deep bass.
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Editorial Reviews

About the Author

George Hosato Takei (April 20, 1937) is an American actor and author, best known for his role as Hikaru Sulu, helmsman of the USS Enterprise in the television series Star Trek. He also portrayed the character in 6 Star Trek feature films and in an episode of Star Trek: Voyager. He is a proponent of gay rights and active in state and local politics as well as continuing his acting career. He has won several awards and accolades in his work on human rights and Japanese–American relations, including his work with the Japanese American National Museum.

Product details

  • ASIN ‏ : ‎ B00AHP5NY6
  • Publisher ‏ : ‎ Oh Myyy! Limited Liability Company; 1st edition (December 21, 2013)
  • Publication date ‏ : ‎ December 21, 2013
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 18592 KB
  • Text-to-Speech ‏ : ‎ Enabled
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Enabled
  • Word Wise ‏ : ‎ Enabled
  • Sticky notes ‏ : ‎ On Kindle Scribe
  • Print length ‏ : ‎ 246 pages
  • Customer Reviews:
    4.5 4.5 out of 5 stars 1,519 ratings

About the author

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George Takei
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With a career spanning five decades, George Takei is known around the world for his founding role in the acclaimed television series Star Trek, in which he played Hikaru Sulu, helmsman of the Starship Enterprise. Takei starred in three seasons of Star Trek and later reprised his iconic role in six movies.

Mashable.com says Takei is the #1 most-influential person on Facebook, with more than 4.2 million followers. Takei has more than 700,000 followers on Twitter. Takei authored “Oh Myyy! There Goes the Internet,” released in e-book and paperback earlier this year, and it ranked #10 on the New York Times E-book nonfiction list.

Takei is featured in the comedy film Larry Crowne, starring Tom Hanks and Julia Roberts, released in July 2011 by Universal Pictures.

Takei also stars in the action-comedy series Supah Ninjas, which premiered in April 2011 on Nickelodeon.

Takei and Tony Award winner Lea Salonga are developing a new musical called "Allegiance.” The musical is an epic story of love, family and heroism during the Japanese American internment. Allegiance's world premiere at the Old Globe theatre in San Diego in 2012 will be followed by a Broadway run.

Takei's on-camera television credits also include guest appearances on The Neighbors, Hawaii Five-0, The New Normal, Malcolm in the Middle, Scrubs, Miami Vice, MacGyver, Hawaii Five-0, The Six Million Dollar Man, Mission: Impossible, My Three Sons, Voyage to the Bottom of the Sea and The Twilight Zone. He has appeared on The Big Bang Theory, Psych, 3rd Rock from the Sun and Will & Grace.

Takei has brought his voiceover talent to hundreds of characters in film, television, video games and commercials during his prolific career. In film, Takei can be heard voicing characters in such films as Mulan, Mulan II and Batman Beyond: The Movie. He has voiced characters for numerous animated series including The Simpsons, Scooby-Do and the Samurai Sword, Transformers: Animated, Kim Possible, Futurama, El Tigre: The Adventures of Manny Rivera, Avatar: The Last Airbender, Hey Arnold!, Samurai Jack, Hercules, Spider-Man, The Smurfs and George Lucas' Star Wars: The Clone Wars.

Adding to his resume, Takei has provided narration on many projects including the 2009 PBS series The National Parks: America's Best Idea, the 2006 Peabody Award-winning radio documentary, Crossing East, centered on the history of Asian American immigration to the United States and Star Trek IV: The Voyage Home (cassette) which garnered Takei a 1987 Grammy Award nomination for Best Spoken Word Album.

In addition to a busy acting career, Takei regularly appears on Howard Stern's Sirius XM satellite radio show. He is also an accomplished author having written Oh Myyy! There Goes the Internet, co-written the science-fiction novel Mirror Friend, Mirror Foe with Robert Asprin and published his autobiography To the Stars in 1994.

Takei, a Japanese American who from age 4 to 8 was unjustly interned in two U.S. internment camps during World War II, is an outspoken supporter of human right issues and community activist. Takei is chairman emeritus and a trustee of the Japanese American National Museum in Los Angeles. Takei has served as the spokesperson for the Human Rights Campaign "Coming Out Project," and was cultural affairs chairman of the Japanese American Citizens League. He was appointed to the Japan-U.S. Friendship Commission by former President Clinton and the government of Japan awarded Takei the Order of the Rising Sun, Gold Rays with Rosette, for his contribution to U.S. - Japanese relations. The decoration was conferred by His Majesty, Emperor Akihito, at the Imperial Palace in Tokyo. In 2007, Asteroid 7307 Takei, located between Mars and Jupiter, was named in the performer's honor in appreciation for his social work.

Takei currently lives in Los Angeles with his husband Brad Takei. They were married at the Japanese American National Museum in Little Tokyo on Sept. 14, 2008.

Customer reviews

4.5 out of 5 stars
4.5 out of 5
1,519 global ratings

Customers say

Customers find the humor funny and lively. They also say the reading experience is great with engaging insights into Facebook and social media. Readers describe the book as an easy, concise, and light read with helpful technical tips. They describe the character as amazing and wonderful. Customers also describe the tone as light-hearted and serious, mixing humor, truth, and history perfectly. They mention the pace as extremely speedy.

AI-generated from the text of customer reviews

406 customers mention "Humor"398 positive8 negative

Customers find the humor in the book funny, lively, and entertaining. They also say the author is engaging and has just the right smattering of humor.

"...Takei is a witty and charming raconteur, and he offers a lot of engaging stories about what he has learned about FaceBook and its arcana, such as..." Read more

"...But above all, it was entertaining. Even if you're not interested in social media or the internet, it's worth a read." Read more

"...I needn't have worried. George is a very engaging writer with just the right smattering of humor to read like a conversation with a favorite..." Read more

"...Very flowing, very expressive. Not many people really master good writing, but either George does or he has wonderful editors...." Read more

244 customers mention "Reading experience"239 positive5 negative

Customers find the book a great read.

"...It's a must for fans of Takei's page, and well worth reading for its engaging insights about FaceBook and social media." Read more

"...Even if you're not interested in social media or the internet, it's worth a read." Read more

"...explanations. Well worth the read!" Read more

"...George does not flinch away from describing them.The book is worthwhile for its integrated treatment of these topics...." Read more

231 customers mention "Content"231 positive0 negative

Customers find the book's insights engaging, thoughtful, and well-articulated. They also appreciate the useful social media tips and serious opinions. Overall, readers say the book is a very helpful place to start and immensely valuable.

"...a must for fans of Takei's page, and well worth reading for its engaging insights about FaceBook and social media." Read more

"...It was educational: I learned some Facebook tricks and tips I didn't know. But above all, it was entertaining...." Read more

"...His information on FB was awesome, and has created a number of great points and ideas that I cannot wait to implement on my professional page - so..." Read more

"...How interesting could it possibly be?In fact, quite interesting...." Read more

137 customers mention "Readability"129 positive8 negative

Customers find the book well-written, easy to read, and approachable. They also say the writing is concise, funny, and engaging. Readers describe the book as a fine overview, introduction, and how-to manual. They mention that the author is warm, logical, and light.

"...Could be boring stuff, but he writes very well (why I may go back for his autobiography) and sprinkles it with plenty of humor...." Read more

"...The technical tips are helpful, but more helpful is getting inside George Takei's head and seeing how he thinks about his fans, what he feels he..." Read more

"...I was not disappointed! This book is a fine overview and introduction...." Read more

"...His book is well written and includes just enough graphics to underscore his points and remind us why we like and send out to our 'friends' his..." Read more

35 customers mention "Character"35 positive0 negative

Customers find the character amazing, warm, friendly, intelligent, and genuine. They also say he's a popular celebrity and a great actor. Customers also mention that it's great to see him successful and happy.

"...meeting him about 20 years a go and he is such a warm, friendly, intelligent person...." Read more

"...But he has an eloquent style. A winning demeanor. And unlike most " PHO" Stars of today. Seems to be the real" Macoy "!..." Read more

"I love George Takei. A great actor and a very humorous individual. But this book doesn't delve into what I thought it would...." Read more

"...) He is warm, approachable and genuinely appreciative of his fans, has a social conscience to be admired and above all, he..." Read more

28 customers mention "Tone"28 positive0 negative

Customers find the tone light-hearted and serious, honest, and real. They also say the author has a social conscience to be admired, and that there are plenty of laughs and smiles to be had. Readers also mention that the book reveals the context and is fresh and entertaining.

"...Not only did this allow me to enjoy the posts again, but the book reveals the context behind the posts, including messages from the occasional..." Read more

"...and genuinely appreciative of his fans, has a social conscience to be admired and above all, he is funny...." Read more

"...that I did like was quite funny on a variety of topics, both light hearted and serious...." Read more

"...Oh Myyy! is a light-hearted read - something when you are in the mood for light reading...." Read more

26 customers mention "Pace"26 positive0 negative

Customers find the pace of the book extremely speedy.

"...All in all, a quick, enlightening and enjoyable read...." Read more

"...He finally has with " Oh Myyy! (There Goes The Internet)", a delightful warp speed trip thru how a 70 some odd year old gentleman takes on the..." Read more

"...I read it in one sitting - it's 244 pages, but it went fast...." Read more

"...If you are a fan, I highly recommend the book. If you need a great, quick, amusing summer read on the beach, sipping mimosas, while admiring the..." Read more

22 customers mention "Length"8 positive14 negative

Customers are mixed about the length of the book. Some mention it's very short and a quick read, while others say the facebook postings are far too small to read without a serious magnifying glass.

"...These are so tiny in the Kindle reading format that they are absolutely ilegible. A lot of the humor gets totally lost. Seriously, Amazon?..." Read more

"...The content is easy to follow and organized well. This book is the right length for its subject matter...." Read more

"...stars is because the illustrations, many of which rely on text, were very tiny, even though I was reading it on an 8.9" Kindle...." Read more

"...The pictures, most of which have text, are too small to read easily on the Kindle version. I can't speak for the print version...." Read more

Top reviews from the United States

Reviewed in the United States on December 15, 2012
As at least 3.1 million people know, George Takei played the character of Lt. Sulu on the original Star Trek, and he now manages one of the most popular pages on FaceBook. "Oh, Myyy" explains how a busy 75 year old gay actor and activist mastered the world of Facebook and created a new icon for millions of people.

Takei is a witty and charming raconteur, and he offers a lot of engaging stories about what he has learned about FaceBook and its arcana, such as Edge Rank--he is both an advocate and a critic of the company, taking FB to task for certain things but giving its employees (many of whom are among his fans) the chance to tell the company's side of the story. Sprinkled throughout the book are examples of the hilarious memes that have made Takei's page so popular, as well as discussions of his efforts as an activist. He comes across as a thoughtful, conscientious and courteous fellow who hasn't let fame go to his head,

The book is also very up to date--one of the virtues of e-publishing is that the author can keep updating the text right up until the book is released--so the narrative covers events like the presidential election and Curiosity's landing on Mars. All in all, a quick, enlightening and enjoyable read. It's a must for fans of Takei's page, and well worth reading for its engaging insights about FaceBook and social media.
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Reviewed in the United States on June 29, 2013
I was a Star Trek fan when the show first aired... and still am. While there are quite a few Star Trek references in the book, that's not what it's about. George Takei ("Sulu" in the original series and the movies based on it) has become a "star" on Facebook and Twitter, and writes about how that came to pass. Could be boring stuff, but he writes very well (why I may go back for his autobiography) and sprinkles it with plenty of humor. It was educational: I learned some Facebook tricks and tips I didn't know. But above all, it was entertaining. Even if you're not interested in social media or the internet, it's worth a read.
Reviewed in the United States on February 2, 2013
I have to admit, I purchased this book with a cautious eye....not because I was afraid of any content, but rather concerned that it would either be too vapid and vague (ghost writer or intentionally so) or too bogged down in detail.

I needn't have worried. George is a very engaging writer with just the right smattering of humor to read like a conversation with a favorite relative...not friend, because you are closer than that. His information on FB was awesome, and has created a number of great points and ideas that I cannot wait to implement on my professional page - so thank you Uncle George!! Also, thank you for allowing your ever-growing base of fans a glimpse beyond the Sulu persona and into your personal life (don't worry Brad, it's love, not over-sharing!)

So, yes, this book is, in ways, a meme but it is also a "self-help" for figuring out some of the more obtuse quirks of the social mediaverse, which is greatly appreciated, all the more so for its straight-forward (O.M.!) explanations. Well worth the read!
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Reviewed in the United States on April 24, 2014
I'm always doubtful about autobiographical works. Funny people tend not to be funny at all when writing about themselves. And a book about someone's Twitter and Facebook presence? Even George Takei's? Sounds like the ultimate in cyber-navel-gazing. How interesting could it possibly be?

In fact, quite interesting. I've always been impressed by George Takei's writing, which I've previously read on his blog. Very flowing, very expressive. Not many people really master good writing, but either George does or he has wonderful editors. The book contains his insights into how social media work -- why some things catch on and others don't, why some people troll and others rise to the bait, and what is this bizarre obsession Americans have with bacon? It also explains his philosophies on what he posts and why, what mistakes he's made in the social media jungle and why that funny thing you posted on his wall appears to have disappeared unnoticed. It was enlightening and a fun read and it made me like him even more. If you're a fan of George Takei (himself and not just the humor he posts on his wall), you'll probably really enjoy the book. I'm glad I bought it.
Reviewed in the United States on December 17, 2012
I really enjoyed this book. It's, as others have mentioned, about Mr. Takei's coming to understand how social media works and really finding some solid methods for building and maintaining his Facebook (and early Twitter) presence. His signature humor is there, and as I was reading I could hear his voice in my head. For me, that's a bonus! So why 3 stars and not 5? I normally do all of my reading these days on my Kindle Paperwhite. The images, particularly the Twitter posts, were pretty much unreadable. So, when I was finished with the book, I went to my iPad and downloaded the book to my Kindle app and looked back at all of the images throughout the book. If not for this, I would have given the book a higher rating.

I often gripe about people giving low ratings for products based on shipping problems and the like. That has nothing to do with the product! However, in this case, I feel like if a Kindle version of a book is released, it should be tested on all available Kindle models. Or at least an e-ink version and a Fire version.

So, to break it down... Content: 4.5 stars. Format: 2 stars.
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Top reviews from other countries

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Juliano Barreto
5.0 out of 5 stars Descartável, mas divertido
Reviewed in Brazil on September 7, 2015
Pelo carisma do tiozinho, vale a pena ler. Principalmente para recordar boas piadas que ele postou ao longo do tempo.
FREDZ
5.0 out of 5 stars Worth reading!
Reviewed in France on May 26, 2015
Time will fly while reading. Insightful, funny and passionate, a journey in using social media! I definitely recommend this book
PE
5.0 out of 5 stars It's okay to be Takei!
Reviewed in Germany on March 3, 2015
Oh myyy - ich habe das Buch innerhalb einer 8 stündigen Zugfahrt gelesen. Es ist mein erstes 'Erlebnis' mit George Takei neben seiner berühmten Star Trek Rolle. Über Mr. Takei wusste ich bisher nicht viel persönliches. Doch da ist etwas an ihm, dass ich nie vergessen konnte: er schaut wie ein Katze drein, verschmitzt, wissend - und tatsächlich scheint er auch verschmitzt und wissend zu sein. Großartig! :)
Natürlich ist "Oh myyy" keine Biografie. Es ist eine Sammlung von Internet Anekdoten, wirklich brauchbaren Tipps zum Aufbau einer Social Network Präsenz und kleinen Einblicken in sein Leben.
Er war beim Verfassen des Buches Mitte 70 und wirkt auf mich äußerst sympathisch.
Mittlerweile habe ich auf youtube Interviews mit ihm gesehen und der positive Eindruck von seiner Person bestätigt sich.
'There goes the Internet' - Ich musste öfter schmunzeln, sei es über die Meme, oder Highlight Kapitel wie "Bacon", "That's not funny", "Grammar Nazis" und "Chairmen Meow".
Erfrischend sind Geschichten wie diese: Mr. Takei hängt in einem Klettergurt, in Erwartung Spiderman für eine Promotionaktion zu mimen, und wird Richtung Decke gezogen... oh myyy.
Bemerkenswert ist, dass die Takei-Fangemeinde größtenteils aus U30 jährigen besteht. Es sind also mitnichten nur Star Trek Fan boys und girls. Er vermutet selber, dass die jüngere Generation gar nicht mehr weiß, wer Mr. Sulu ist. Aber "die" Fans wissen um seine herrlichen Kommentare auf Facebook (seine Hauptseite), auf Twitter (dort ist er nicht mehr 100% präsent), oder seine Beiträge auf Pinterest.
Ich erinnere mich gern daran, dass er im Buch die Figur einer Eleanor Rigby erwähnte und für die nach 1985 Geborenen, die mit E.R. nichts anzufangen wissen, erstmal "go and listen to some real music" empfiehlt. Oh myyy, I really do like him!
Über 80% des Buches bestehen aus derart angenehmen Lesespaß.
Am trockensten fand ich, da ich Facebook nicht mehr nutze, die Beschreibung, welchen Algorithmus FB verwendet; wie man seine Fangemeinde behält/erhöht. Nichtsdestotrotz werden uns hier Einblicke gegeben, die durchaus wissenswert sind. (Kapitel "Getting my Facefix" und "I'm on the edge" behandeln das Facebook Thema im Speziellen)
Ich habe sogar etwas dazu gelernt: ich hatte keine Ahnung davon, oder habe es schlicht aus Nichtrelevanz vergessen, dass in den USA in der 2. Weltkriegszeit Japaner interniert wurden.
Das Musical Allegiance, in dem G. Takei eine Hauptrolle spielt und das sein Herz-Lebenswerk ist, befasst sich mit dem Thema.

Oh Myyy ist eine sehr kurzweilige Lektüre, ohne Star Allüren, ohne Wichtignehmen oder Maßregeln (Kapitel "It's on the net, it must be true"). G. Takei weiß um seine Berühmtheit, aber besonders weiß er, das er ein Mensch ist.
Ich verbrachte sehr gern Zeit mit Dir, my naughty gay Asian uncle!
wanderingsmith
5.0 out of 5 stars interesting and hillarious
Reviewed in Canada on March 11, 2013
Written for easy reading pleasure. Lots of funny anecdotes, as well as interesting and thought-producing facts about the business side of the internet. If you are familiar with George Takei, you will recognize his wit and clear thinking. All in all, an interesting book.
Chris
5.0 out of 5 stars Perfect for fans of George Takei on Facebook.
Reviewed in the United Kingdom on June 6, 2013
This book was a brilliant little read! I have been a follower of Mr. Takei on his Facebook page for a year or so now and I finally decided to buy his book, having enjoyed his various posts, and was not disappointed. While a little brief, this book is written in Mr. Takei's unique style and serves both as a semi-autobiographical tour through Mr. Takei's experiences with social media and as a general 'how-to' guide for those wishing to take a shot at establishing themselves on social media platforms like Twitter and Facebook. All of this is accompanied by Mr. Takei's tongue-in-cheek humour, as well as a collection of funny images and memes that he enjoys. Overall, a fantastic purchase for anyone who is a fan of George Takei or even those who aren't too familiar with his work and are just looking for a lighthearted read.
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