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Once Upon a Car: The Fall and Resurrection of America's Big Three Automakers--GM, Ford, and Chrysler Hardcover – July 15, 2011
Purchase options and add-ons
- Print length400 pages
- LanguageEnglish
- PublisherWilliam Morrow
- Publication dateJuly 15, 2011
- Dimensions6.5 x 1.5 x 9.5 inches
- ISBN-109780061845628
- ISBN-13978-0061845628
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Editorial Reviews
Amazon.com Review
Amazon Exclusive Essay: Bill Vlasic on the Men who Battled for the American Auto Industry
Bill Ford: The great-grandson of Henry Ford realized he had to give up his job as chief executive in order to save the company. He confided to aides: “I’m not the best person to operate this place,” he said. “I want to get somebody who can do it right.”
Alan Mulally: The former Boeing executive’s fresh approach turned the company around and kept it from begging for a government bailout. “These three companies have been slowly going out of business for eighty years,” he said. “And their arrogance caught up with them.”
Rick Wagoner and Bob Lutz: They were convinced G.M. was on the right track, until the 2008 recession. Wagoner, G.M.’s chairman and CEO, lost his job after leading the Big Three to Washington for emergency assistance. “The moral of the story,” he said, “is never put yourself in a position where you have to go down there.” Lutz said, “Those people down there hate us.”
Kirk Kerkorian and Jerry York: The Las Vegas billionaire and his aggressive advisor tried to grab General Motors, but failed. “Wagoner has never accomplished anything,” said Kerkorian. York urged him to buy Ford shares – and ride Mulally’s turnaround plan. “It’s pretty damn clear to me that Ford has a huge sense of urgency compared to G.M.,” he said.
Steve Feinberg: The intense chairman of Cerberus Capital Management believed his private-equity company could turn Chrysler into a moneymaker, and so he bought the smallest of the Big Three carmakers from Daimler Benz. “What could be a better opportunity than an orphan in an industry that’s at the bottom?”
Sergio Marchionne: The crafty head of Fiat offered the Obama administration an alternative to letting Chrysler go broke which would liquidate tens of thousands of jobs. Marchionne knew Detroit was facing its reckoning in 2008. “I can smell the fear in this town,” he said. “I can feel it, the feeling of impending doom.”
Review
“Compelling... a human approach to an industry that couldn’t be less human in scale... entertaining.” (Wall Street Journal)
“The book is extraordinary. Vlasic offers what will probably become the definitive retelling of the crisis that nearly felled America’s three carmaking icons.” (Financial Times)
“A deeply reported, full-on narrative in the style of Barbarians at the Gate or Game Change.” (Chicago Tribune)
“Once Upon a Car is the best book on the whole shebang that you are ever going to read... a critical history.” (Huffington Post)
“With almost anthropological precision, Once Upon a Car is a thorough and compelling account of the collapse of the domestic auto industry” (Cleveland Plain Dealer)
“Even with all the ink spilled on Detroit lately, Vlasic’s tale is as fresh as a new car… Vlasic says he wanted to write a fast-paced narrative, and he’s penned a page-turner in Once Upon a Car” (Fortune.com)
“Vlasic delivers a devastating account of auto industry arrogance, ignorance, and tragedy.” (Publishers Weekly)
“Terrific... better than most novels... truly fascinating.” (Free Lance Star Virginia)
“Vlasic enriches his journalistic attention to detail with the drama and pacing of a thriller.” (800ceoRead)
“Vlasic is a master storyteller whose prowess makes the absorption of many complex facts painless.” (strategy-business.com)
From the Back Cover
Once Upon a Car is the brilliantly reported inside-the-boardrooms-and-factories story of Detroit’s fight for survival, going beyond the headlines to chronicle how the country’s Big Three auto companies—General Motors, Ford, and Chrysler—teetered on the brink of collapse during the 2008 financial crisis. In a tale that reads like a corporate thriller, Bill Vlasic, who has covered the auto industry for more than fifteen years, first for the Detroit News and now for the New York Times, takes readers into the executive offices, assembly plants, and union halls to introduce a cast of memorable characters, many of whom are speaking out for the first time, including the executives who struggled to save their companies but in the end had to seek a controversial, last-gasp rescue from the U.S. government.
Vlasic goes behind the scenes to portray the men at the top during Detroit’s last stand. Rick Wagoner, the CEO of General Motors, tried to turn around a dying company, only to be forced to resign as a condition of the government bailout. Bill Ford, great-grandson of the legendary Henry Ford, had the will to keep Ford alive but needed the guts to hire an unknown outsider, Alan Mulally, to transform the company before it crashed. At Chrysler, leadership was constantly changing as new owners tried in vain to fix the smallest of the beleaguered Big Three. And through it all, the president of the United Auto Workers union, Ron Gettelfinger, fought to save the jobs of the men and women who build American-made cars and trucks.
This tale of an iconic industry in crisis is more than a big business drama and provides a rich, unvarnished portrait of how Detroit’s decline affected tens of thousands of workers and dozens of communities nationwide. The story moves from the gleaming corporate skyscrapers and massive auto plants to the halls of the U.S. Congress and into the Oval Office, where President Obama and his aides wrestled with how to keep General Motors and Chrysler from going out of business. Vlasic shows why the bailout worked, and how Detroit can succeed under new leadership and build automobiles equal to any in the world.
Once Upon a Car tells a uniquely American tale of success, failure, and redemption. It is an important and illuminating chapter in an astonishing story that is still unfolding. And no one is more qualified to write it than Bill Vlasic.
About the Author
An award-winning business reporter with more than fifteen years of experience specializing in the automotive industry, Bill Vlasic is currently the Detroit bureau chief for the New York Times. The coauthor of Taken for a Ride, Vlasic is a winner of the Gerald Loeb Award for excellence in financial journalism and has been recognized for his reporting and investigative journalism by the Associated Press and the Society of American Business Editors and Writers.
Product details
- ASIN : 0061845620
- Publisher : William Morrow; First Edition (July 15, 2011)
- Language : English
- Hardcover : 400 pages
- ISBN-10 : 9780061845628
- ISBN-13 : 978-0061845628
- Item Weight : 1.24 pounds
- Dimensions : 6.5 x 1.5 x 9.5 inches
- Best Sellers Rank: #1,702,417 in Books (See Top 100 in Books)
- #253 in Automotive Industries
- #562 in Transportation Industry (Books)
- #2,544 in Company Business Profiles (Books)
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What you might also like about this book is that not only does Vlasic interview the top players and CEOs within the companies but he also interviews blue collar line workers to get and show their perspective on what was going during this major shake up in the American auto industry. What you receive is a well-rounded picture of what happened during this time in history.
The thing I liked the most about this book is that it is a professionally written book and is written like a story or a fly on the wall during the fall and resurrection of the Auto Industry. So many books I have read on the subject are just one person pontificating on his opinion of what happened. What Vlasic does is he tries to give a complete and unbiased account of what happened.
Some have stated that Vlasic is too pro-Ford, or too pro-Mulally. While this might be the case, Vlasic accurately shows how Ford avoided bankruptcy by betting the farm including all their assets and even the Ford logo to secure additional financing that was able to stave off bankruptcy. Of course this made Ford look like the smartest team in the room, but not even they could have predicted such a sour turn of events would happen during the Great Recession of 2008. So, yes, I agree that the book is pro-Ford and pro-Mulally, but I think Vlasic is giving credit where credit is due and that the praise is well-deserved.
The author brings to life a drama in American business that might otherwise be dry. I confess I am a "car guy" from way back so there is probably some fertile ground for this account to be enjoyed.
I am also a lawyer. As such I have an appreciation for the roles the various players had legally, in particular the position of the creditors of these woebegon corporations. I was shocked at the difference between how the Bush adminstration handled the crisis from that of the Obama approach.
For Bush and his people, there was a distance any creditor might have, a sense that the government had a role in preserving these institutions that supported so much of the economy. Lend some money, then see how it goes. It ended there.
For Obama and his people being a creditor named The United States of America meant they could take over. I know of no other creditor who could usher the CEO of a corporation into the office one day and effectively fire him. I know of no other creditor that could go on television and give another corporation 30 days to make a deal with Fiat, ( thereby boosting the negotiating position of that Italian car maker immeasurably ) or DIE. I know of no other creditor who could bully the other creditors into taking less than what was owed. I admit they were going to get less anyway, but the idea of one creditor being able to force the issue seemed to run counter to the Rule of Law.
The story of the negotiations of UAW, Chrysler and GM resembled a struggle in the cockpit for the controls while the plane flew into the mountain.
Bill Ford and Allan Mulally look like the kind of corporate leadership this country needs repeated over and over in order to compete in the modern global economy. These guys are heros. My next car will be a Ford.
