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Once You're Lucky, Twice You're Good: The Rebirth of Silicon Valley and the Rise of Web 2.0 Paperback – June 2, 2009
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aNo other recent chronicle delivers such intimate, behind- the scenes glimpses into Silicon Valley start-up life.a
?No other recent chronicle delivers such intimate, behind- the scenes glimpses into Silicon Valley start-up life.?
About the Author
Sarah Lacy has reported on startups and venture capital in Silicon Valley for nearly a decade. She writes a biweekly column for BusinessWeek called "Valley Girl," and co-hosts "Tech Ticker" on Yahoo! Finance. She lives in San Francisco.
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Sarah has a provocative style, she knows what she is talking about and she knows the folks that play the game. Her writing flows like the words in her columns, which she has been writing for nearly ten years now. In the course of the book, she carefully weaves a tale that lets the reader see where all the pieces fall: where each Web 2.0 entrepreneur (or "nontrepreneur" as she refers to Blogger's and Twitter's Evan Williams) connects with the next one and where did he get the inspiration (or the funding) from to pursue the next big thing.
Throughout the book's eleven chapters, I found myself referring back to a very useful diagram that she included in the beginning, which shows at a very top level companies and people, showing who was founder, investor and employee of which.
You do not need to be a geek to enjoy the book, but you will if you are. You certainly do not have to live in Silicon Valley to know what she is talking about, but you will get a kick out of local references if you live or work in the stretch of 101 between San Francisco and San Jose. You do not need to be a web entrepreneur to want to devour the book, but if you are, you will find yourself flipping through the pages in search of yet more interesting and passionate anecdotes from the people that made Web 2.0 what it is today.
Sarah Lacy's book is a must read for anyone using the social web today: in case you didn't realize it, that means every one of us!
Some things were alittle shady - how Zuck, 20, met an important person before he moved to the Valley. How did he meet this tech person who didn't go to Harvard? There are some gaps.
Lacy seems an admirable person, but given her lack of credibility over her article on Kevin Rose in Business Week last year and her disastrous interview w/Zuck at SXSW doesn't make this a sound book based on true facts, but based on assumptions and rumors. Most of this stuff could probably be found on Wikipedia if you look up the companies and founders. Save the money or wait till I donate this book at the local library near you.
I wanted to like this book, I really did.
Having lived in Silicon Valley from 1999-2003, I identified with the sense of what was old would be new, and that true innovation trumps luck any day.
The book was a somewhat okay account of some of the newer darling dandies of the web (Digg, Facebook) but then droned on about Marc Andreessen and Jim Clark getting lucky with Netscape, then trying (trying!) to reproduce that same magic again with limited success.
This book is okay...I felt it got boring midway through, and then rehashed a bit too much.
It is a beautiful book because it shows once again the richness of individual connections. I have my own illustration of it in a blog, [...]. Paypal and its founders appear to be at the center of this network. Fairchild had such a similar situation at the beginning of Silicon Valley in the sixties, Apple, Sun, Cisco thereafter.
Another interesting element is about investors. There has been a popular idea that web2.0 was not funded by venture capitalists anymore because the web2.0 business angels who were web1.0 entrepreneurs had learnt their lesson. The situation is more complex as the web2.0 financing shows. Greylock, CRV, Accel but also Benchmark and Sequoia are vey active. Finally, it shows again and again what entrepreneurs are, i.e. passionate, driven individuals and I can only advise reading the epilogue about Levchin's childhood. Quite fascinating...
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ONCE YOU'RE LUCKY, TWICE YOU'RE GOOD, a great motto for the post so called collapse of the Internet bubble silicon valley.Read more