"One Click: Jeff Bezos and the Rise of Amazon.com."
... does it make Jeff Bezos, Amazon's founder, the Edison or Bell of today? The answers come in Richard Brandt's enjoyable book, One Click.
... a good story told well. If you want to understand the Bezos phenomenon, this is an easy and efficient way to do it
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Top Customer Reviews
Both sides of Amazon's book business - customers who want lower prices, and publishers who want to keep authors in business, are discussed at length. Amazon may have been portrayed, willingly or unwillingly, in a poor light here. I think Amazon is doing what is right by their customers and what any business would do in order to keep a competitive edge in the marketplace. It's a free market economy and any company is welcome to step in and help publishers get a higher price if they are able to do so - Amazon is not stopping them. There are two sides to the debate, both sides with their own merits, but I think the author spends more time on Amazon's ruthless negotiations with publication houses.
While there is lengthy discussion about the early days of Amazon, the ongoing battles with publishers, and Blue Origin, not much has been discussed about the current market Amazon is operating in and its projected path forward. Cloud computing, for example, is discussed only fleetingly.
The book reveals nothing new in itself, except maybe the early years of Bezos that I wasn't familiar with.Read more ›
It is, at best, a high level overview of 'stuff' around the growth of Amazon.com. It jumps back and forth, and doesn't provide any in-depth analysis or research. In addition, it seems that the book is based completely on secondary research. It doesn't appear that any more than a handful of people directly participated in any form of primary research for the book, and pretty much all the quotes by Bezos were from the public domain.
If the author was talking about the "rise of Amazon.com", a more 'timeline'-based approach would have been good to have. The book jumps around a fair bit, and really doesn't get into anything in any level of detail.
To sum this book - "Bezos is ambitious. He started with books. He made a loss. The markets crashed. He focused on profits. He got into other areas. He invested in technology. He's a geek. His quarterly earnings are as follows (some basic numbers), he loves space travel." That's pretty much it, IMO. Since I got it from the Kindle Store, I cannot even resell it...
Jeff Bezos was a good student in high school, and graduated from Princeton with majors in electrical engineering and computer science. When selecting a business to start he considered books ($19 billion wold in 1994, vs. only $7 billion in software, of which $2 billion was from Microsoft - a company that probably wouldn't allow much profits. Barnes and Nobles, and Borders held 25% of the book business - their stores held a maximum of 175,000 titles. Small bookstores held 21% of the market, and the rest were sold by supermarkets, etc. There are two major book distributors, each with warehouses holding about 400,000 titles.
Bezos liked the name 'Amazon' - is early in the alphabet, easy to spell, and represented a mighty river. He began with less than $200,000 - mostly funds from his relatives. He chose Oracle's database management system, along with free UNIX and AT&T's data-base-management software. His general strategy was to be conservative in estimating shipping dates so as to not disappoint. It took about a year to create a web site; Amazon launched 7/95, and started with about 6 orders/day. Fortunately, neither Barnes and Noble nor Borders had web sites at the time. By October, volume was up to 100 sales/day, and in less than a year, 100/hour. It's 1997 IPO was valued at $429 million. (It now is about $82 billion.)
Early Amazon customer service representatives were given options for 100 shares after three years. The best could answer 12 emails/minute, those dropping below 7 were often fired. Prior to this they took a three-week course to learn how everything worked. My guess is that very few, if any, lasted the three years.Read more ›
Most Recent Customer Reviews
Short book that is worth the read whether you are simply interested in business or looking to do business with Amazon in a small or big way. Read morePublished 4 days ago by Raymond E. Pinard
- insights into his line of though
- gives you an overview of what it takes to create something as big as Amazon
- had positive impact on my thinking and... Read more
Great book. Loved reading it and I went back in my records to see when I first started using Amazon (1998)
I followed Jeff's additions to Amazon and kept on buying. Read more
O think it is too early to write a biography of Bezos or Amazon.Published 3 months ago by Eternal Sands
Many of Amazon's lessons are followed by the aspiring teams of today (focus on time to makers, hacker culture, sales vs profitability and relentless focus on the customer) and... Read morePublished 4 months ago by Daniel
To run a company knowingly is making loss, and yet have the guts and vision to know that it didn't matter, takes ballsPublished 5 months ago by Salim Al-Harthy
It's hard to find much information about Jeff Bezos but this book is a decent biography. The book itself is tiny, my reaction when receiving the book was gushing when I saw how... Read morePublished 6 months ago by Soreasan
This was a decent book of a general history of Amazon.com up through approximately 2010 or 2011 (a lot has happened for Amazon since this book was published). Read morePublished 7 months ago by R. Toro
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