Buy new:
$14.00$14.00
FREE delivery: Thursday, Jan 5 on orders over $25.00 shipped by Amazon.
Ships from: Amazon.com Sold by: Amazon.com
Buy used: $9.80
Other Sellers on Amazon
+ $3.99 shipping
95% positive over last 12 months
+ $3.99 shipping
86% positive over last 12 months
+ $3.99 shipping
91% positive over last 12 months
Download the free Kindle app and start reading Kindle books instantly on your smartphone, tablet, or computer - no Kindle device required. Learn more
Read instantly on your browser with Kindle Cloud Reader.
Using your mobile phone camera - scan the code below and download the Kindle app.
One Click: Jeff Bezos and the Rise of Amazon.com Paperback – December 31, 2012
| Richard L. Brandt (Author) Find all the books, read about the author, and more. See search results for this author |
| Price | New from | Used from |
|
Audible Audiobook, Unabridged
"Please retry" |
$0.00
| Free with your Audible trial | |
|
Audio CD, Audiobook, Unabridged
"Please retry" | $9.99 | $11.77 |
Enhance your purchase
Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the founder and CEO, whose unique combination of character traits and business strategy has driven Amazon to the top of the online retail world. Richard Brandt charts Bezos’s rise from computer nerd to world-changing entrepreneur.
Through interviews with Amazon employees, competitors, and observers, Brandt has deciphered how Bezos makes decisions. The story of Amazon’s ongoing evolution is a case study in how to reinvent an entire industry, and one that businesses today ignore at their peril.
- Print length240 pages
- LanguageEnglish
- PublisherPortfolio
- Publication dateDecember 31, 2012
- Dimensions5 x 0.6 x 7 inches
- ISBN-101591845858
- ISBN-13978-1591845850
"When She Returned" by Lucinda Berry for $8.99
One woman’s reappearance throws her family into turmoil, exposing dark secrets and the hidden, often devastating truth of family relationships.| Learn more
Frequently bought together

- +
- +
Customers who viewed this item also viewed
Editorial Reviews
Review
—Stephen Leeb, author of The Oil Factor and Red Alert
“Brandt is an award-winning magazine writer and he has the classic U.S. journalist’s approach—meticulously researched and with breathless, pithy commentary . . . a good story well told. If you want to understand the Bezos phenomenon, this is an easy and efficient way to do it—just like shopping on Amazon.”
—Management Today
About the Author
Product details
- Publisher : Portfolio; Reprint edition (December 31, 2012)
- Language : English
- Paperback : 240 pages
- ISBN-10 : 1591845858
- ISBN-13 : 978-1591845850
- Item Weight : 5.6 ounces
- Dimensions : 5 x 0.6 x 7 inches
- Best Sellers Rank: #978,744 in Books (See Top 100 in Books)
- #1,591 in Company Business Profiles (Books)
- #1,891 in E-commerce Professional (Books)
- #2,583 in Business Professional's Biographies
- Customer Reviews:
About the author

I have over 20 years' experience writing about science, technology and business, currently a freelance journalist and book author. My most recent book is "One Click: Jeff Bezos and the Rise of Amazon.com (Portfolio/Penguin, October 27, 2011.) It's the story of how Jeff Bezos got started, his impact on retailers, and what he's like as an entrepreneur and a manager (tough!) I'm also author of "Inside Larry and Sergey's Brain" (Portfolio/Penguin, 2009) which was released in paperback as "The Google Guys: Inside the Brilliant Minds of Larry Page and Sergey Brin." (Do you know how few people recognize the names "Larry and Sergey" without additional info? We found out.) I'm also co-author of "Capital Instincts: Life as an Entrepreneur, Financier and Athlete" (John Wiley & Sons, 2003.)
Having written two books in which the subjects would not give me interviews (interesting that the founder of a book-selling site does not give interviews for books) and one book in which the subject had too much control over the manuscript, my next book will be one in which I have direct access to the subject AND complete control over the content.
Not that it's impossible to write a biography without the cooperation of the subject -- it just takes a lot of research and interviews with people who know him or her well -- but I want to be able to really dig into the psyche of the subject. I'd like to ask Jeff Bezos, for example, why he never gives interviews any more unless he hits the talk shows with a product to sell, like a movie star hawking his new picture. I'd like to draw Larry and Sergey into a thoughtful discussion of privacy issues, their deep thoughts on the importance of Web search engines with honest results and how they maintain it.
Executives at public companies whose policies create controversy should get out into the world and explain themselves. They shape our society and affect our lives. I mean, come on! I've interviewed Bill Gates, Andy Grove, Michael Dell, Larry Ellison, scientists and top academics extensively over the years, and I don't do hatchet jobs.
Still, the book of which I'm most proud is "The Google Guys." I spent four years on it, off and on, most often on. One blogger claimed it was a hagiography, but that's just because I refuse to attack Larry and Sergey simply because that's a popular thing to do these days. I stand behind everything in the book. Most of the reviews were terrific.
Before the internet (temporarily) destroyed the business of journalism, I was editor-in-chief and columnist for technology/business magazine Upside from 1995 to 2001. From 1981 to 1995 I was a technology correspondent for Business Week Magazine. My freelance articles have appeared in CNBC.com, L'Express, Science magazine, Technology Review, Science/Business magazine, Stanford magazine and Working Woman. The Wall Street Journal did an excerpt of "One Click."
My awards include a National Magazine Award, Deadline Club Award; Washington Monthly Award; Atlantic Monthly Award; Computer Press Association Award; Acer/Boston Computer Museum Awards; I was a Knight Science and Technology Journalism Fellow at the Massachusetts Institute of Technology in 1991, and a Science Journalism Fellow from the American Association for the Advancement of Science in 1981. I've been a speaker on programs for BBC, CNN, NPR and industry events.
I studied engineering and journalism at the University of Delaware, received a BA in biology at the University of California, Santa Barbara, and studied mathematics at Harvey Mudd college.
I live in San Francisco with my wife and daughter, dog and two cats. My hobbies include carpentry, ocean kayaking, scuba diving, gardening and running. I re-roofed my own house.
Customer reviews
Customer Reviews, including Product Star Ratings help customers to learn more about the product and decide whether it is the right product for them.
To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. It also analyzed reviews to verify trustworthiness.
Learn more how customers reviews work on AmazonReviewed in the United States on May 23, 2019
-
Top reviews
Top reviews from the United States
There was a problem filtering reviews right now. Please try again later.
As Amazon grew... so did Bezos bullying tactics. He bullied publishers... he bullied competitors... he bullied governments... but the customer still came first. The part of the story that amazed me the most was the patenting of *ONE CLICK*... and the defeating of competitor's challenging the legality of this patented "feature" in their software. Having been in the computer business for forty years and seeing application features so similar... both simpler... and more complex... intertwined in numerous applications... it is indeed a case of *TRUTH IS STRANGER THAN FICTION!*
Due to the fact that Bezos would not grant an interview with the author... the reader is indoctrinated with facts and general mannerisms of the subject... but they never really get to know him. When the author writes: "MORE IMPORTANTLY, HE HAD THE SELF-CONFIDENCE OF MUHAMMAD ALI, THE ENTHUSIASM OF JOHN KENNEDY, AND THE BRAINS OF THOMAS EDISON." It's a real catchy use of phraseology... but you just can't truly feel it. Interspersed throughout are quotes that can be savored as if they came out of a motivational sales or self-help book, such as: "WE'VE ALWAYS SAID WE WOULD EXPAND INTO AREAS WHERE WE COULD LEVERAGE THE THREE THINGS THAT BUSINESSES CAN OFTEN LEVERAGE: OUR BRAND NAME, OUR SKILL SETS AND OUR CUSTOMER BASE."
It's really quite amazing what Amazon has accomplished... even in areas that the general public may not be truly aware of... and if they're aware of it... they may not be aware of how large and successful Amazon is in certain areas. Using myself as an example... despite being in computer sales for forty years I was shocked to read that "AMAZON WEB SERVICES BROUGHT IN ABOUT $500 MILLION IN REVENUES TO THE COMPANY. THAT'S LESS THAN 2 PERCENT OF OVERALL SALES. BUT IT HAS HIGHER PROFIT MARGINS THAN THE RETAIL BUSINESSES-UP TO 23 PERCENT OPERATING MARGINS COMPARED TO 5 PERCENT IN THE REST OF THE BUSINESS."
Now, for what I consider to be the most disappointing portion of a rather enjoyable book. I find it unbelievable... that not one sentence in this entire book covering the entire history of Amazon was used to discuss the **supposed... number one ranked reviewer on Amazon... Harriet Klausner**... who causes more inflamed controversy on the infamous Amazon product review pages... than a civil war in the Middle East... by having claimed to have completely read and reviewed over 25,000 complete books in 10-11 years. That's over 6 complete books, completely read and reviewed, every single day of every single week of every single year for over a decade. Not only is that impossible... the facts provided in the ?reviews? are infested with wrong dates, places, characters, plots, etc. How Jeff Bezos allows this to blatantly continue is even more shocking when there is a quote from a former Bezos employer Harvey Hirsch, a former vice president at Banker's Trust, who described Bezos character as follows: "HE HAS NO TROUBLE PUNCTURING SOMEONE'S BALLOON IF HE THINKS THEY'RE PROPOSING TO DO SOMETHING THE WRONG WAY OR IN AN INAPPROPRIATE WAY."
It shocks and infuriates me as this continues every day... including some days in which Klausner claims to have read 120 complete books in one day... but should this really surprise me... when on page 85 of this book the author laments about Amazon's early days "WHEN PUBLISHERS FAILED TO PROVIDE SUFFICIENT INFORMATION ABOUT A BOOK THE EDITORS WANTED TO SPOTLIGHT, THEY STARTED WRITING THEIR OWN, EVEN IF IT MEANT VISITING A NEARBY BOOKSTORE AND SCRIBBLING DOWN NOTES FROM A DUST JACKET."
I guess that's where the idea for the #1 reviewer came from.
It's also an illustration of how the big publishing houses STILL don't get the powerful concept of the e-book.
Allow me to elaborate: I pre-ordered this about 2 days before the release date, Oct 27, 2011. Even though it mentions Steve Jobs several times and pits him as a major rival to the Amazon model, there was no mention of his death in early October. Nor of the announcement of the pending release of the color KINDLE FIRE in mid-November. Nor of the disappointing staging accident that Blue Origin suffered in July or August of this year. Borders' bankruptcy news was tacked onto the bottom of a couple of no longer necessary paragraphs about its financial difficulties.
Other editing issues include a lot of what, in my opinion, were simple cases of bad judgement. The author is obviously extremely conflicted on his opinion of Jeff Bezos (probably because Bezos didn't want to give him an interview) and often selected adjectives and verbs that betrayed this negative prejudice when a neutral adjective or verb would have served his purposes better ("boasted" instead of "said," etc. etc.).
A fundamental lesson every writer learns is: WRITE FOR YOUR AUDIENCE.
This is a Kindle book. Who buys Kindle books? People who shop at Amazon. And who are Jeff Bezos' A#1 Fans? Amazon customers. Sheesh! You have a built-in fan base you can tap, telling people who LOVE Amazon the story behind WHY they love Amazon. And they tell 2 friends, who tell 2 friends, and so on and so on...
So how do you "muss that up?"
Start with a couple of badly constructed opening chapters, quoting some unknown bookseller who is understandably upset at the very concept of Amazon's existence. Throw in a few statements from a disaffected, low level customer service rep. And set all this at a tempo that throws the reader off as the story starts, stops, shifts, and restarts. Painfully. Fortunately, after the first chapter or two, it did get better.
I definitely appreciate all the work that Richard Brandt did to research this piece; I think he was failed by his editors.
Quite seriously: large publishers need to learn a few lessons from Amazon. Start crowd-sourcing the editing of your books. Get 10 or so people to pre-read these books before you release them. Do you see how much valuable feedback you've already gotten from the 13 reviews already posted in the 3 days this book's been available? Now, imagine that you had this feedback BEFORE you went to press. Issues can be addressed & you can present a superior book that has the potential to be adored by the public.
And stop OLDTHINK. The Kindle edition does not have to exactly match the print edition. Update, update, update!
In Brandt's defense, he did have to construct his book from publicly available sources. I also think he did a good job of presenting somewhat dry information (with the exception of the lack of neutral adjectives) in the later chapters.
I really did enjoy learning more about Amazon's history & although I already knew quite a bit about what Amazon has done and is doing and where they're investing (admittedly, I'm just one member of one of Amazon's many subclasses of demographics, what I call an Amazon Evangelist), I can say this book taught me some new things. Overall, this was an interesting read (if you can survive the beginning stutters and stops) & I liked the specificity of the stats presented on book sales vs. other retailers, etc. For Brandt's hard legwork, I'm upping this to a 3-1/2 star rating.
Until Jeff Bezos decides to help someone write the Amazon story, I can say that this, imperfect as it may be, is your best chance at a glimpse inside what makes Jeff Bezos and Amazon tick.
P.S. I am disappointed to find that the Kindle edition has not been indexed. I wanted to fact-check my recollection that Jobs' death was not mentioned anywhere, only to find that the book is not yet searchable. :(
Top reviews from other countries
The book runs through both the chronological progression of Amazon, and explanations of the various Bezos mind-sets that moulded the different aspects and directions of the 'Amazon' roller-coaster, particularly his take and explanation that for the first few years huge losses were for the long term benefit of both the company and what must have been very nervous investors. However he was right, and both the company and it's investors have prospered.
However, during this fast moving race to world commercial domination there must have been much in-fighting etc. and dark and unattractive aspects of Bezos's character that was outside of the picture painted in this book. The book lacked a bit of 'colour' and gutsiness that would have added to the overall impact, not least of which would have brought a touch of reality to this somewhat sanitised work.
But still a good and worthwhile read.
I'm a big Amazon fan, the site is easy to navigate, prices are good and everything arrives in good time and as described. If I was rating Amazon the company I'd have to give it 5 stars. 3 stars only for this book, I'd recommend it for anyone that wants a taste of the Amazon story. It reads and feels more like an extended magazine article than an in-depth analysis of the rise of Amazon. I'd still like to read a deeper analysis of the development of Amazon and of Jeff Bezos who has steered it to its present pre-eminent position. Amazon's success has possibly lead to the closure of bookstores as it has attracted so much on-line business. On the plus side it has also provided cheaper books, I live in England and until recently book prices were effectively fixed. Amazon also makes it easy to find out-of-print books, again at reasonable prices. There's plenty to write about.











