- File Size: 3322 KB
- Print Length: 150 pages
- Publication Date: August 14, 2017
- Sold by: Amazon.com Services LLC
- Language: English
- ASIN: B074T5ZHP7
- Text-to-Speech: Enabled
- Word Wise: Enabled
- Lending: Enabled
- Amazon Best Sellers Rank: #8,923 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
The One Hour Content Plan: The Solopreneur’s Guide to a Year’s Worth of Blog Post Ideas in 60 Minutes and Creating Content That Hooks and Sells Kindle Edition
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This offers an excellent return on investment -- if you USE it. (Isn't that true of anything. It's no good if you just read it and ignore it.) Most people will pay more than the cost of the Kindle edition for a single coffee; if you can't bear to invest that much in your business, it might be wise to reconsider having one. And there is so much in this book.
The one thing I wish had been a little clearer earlier on is that there are actually three DIFFERENT methods presented for planning content. I thought I was going to be looking at three different parts of the same method, so I was a little confused when I got to the second until I sorted that out. Other than that, I have no complaints.
This is not going to GIVE you your topics. (It would be impossible to do that well, without even knowing what you blog about.) It will, however, provide a clear plan for arriving at those topics. It brings together a lot of really good online marketing information I've learned from a variety of sources, in a very clear, simple, easy-to-follow and -implement way. As in, you can just follow the methods Meera provides, step-by-step and you'll have the finished product you need. Enough detail is included that you don't have to wonder what she's talking about, either. For example, she tells you exactly which elements should be in a blog post and what to look for to ensure that each piece does its job of leading the reader into the next, etc. And where she suggests using "trigger words" (not like "make you upset" trigger words, but "get your attention" words) to keep the reader's attention, she actually provides a list of some trigger words.
If you do the work, the book will walk you through clearly defining your blog's purpose and then planning content that makes sense within that bigger picture. (I've been blogging for over 10 years, mostly spinning my wheels. I can promise you that making sure your content is not just good, but also serves a function within your overarching plan is a big deal -- and not easy to do without some sort of structure like this.) There are three different methods for choosing blog topics, each of which is a better fit for certain circumstances/needs, so choose whichever one makes sense for you. And then there's even detailed information about how to optimize a blog post for grabbing attention, keeping attention, working well with search engines, and helping to further your particular goals for your blog.
It isn't really about email, although that's what much of Meera's website focuses on. It does, however, talk a little about integrating an email list-building plan with your blog (which is something virtually everyone who's building a blog for business purposes will want to do, at least at some point) and some overlap in discussions of content. (A blog post is, in many ways, much like an email.)
Don't let that prevent you from buying and using this amazing book, and the genuinely useful free worksheets that go with it (URL is in the book).
I've been online since the 1990s, and have a couple of huge websites. The information in this book NEVER CROSSED MY MIND.
And wow... this is SO important, and SO useful. And frankly, it's SO easy to understand, thanks to Meera's explanations.
For me, this was a massive shift in understanding. Connecting my blog posts & articles to how I earn a living (in those same niches)...? I never realized how valuable my websites are, and how to make almost every article (or blog post) part of the plan.
This book is NOT about "monetizing" your site, turning it into a "money machine," or anything so blatantly commercial (and offensive to many visitors).
It's about being professional, understanding your readers' needs, meeting those needs... and almost effortlessly creating content that will gently nudge people towards your books, your products, your services, others' products readers will find useful, etc.
I'm still working my way through this book, but -- by the mid-point -- I knew I needed to write a rave review for this book, so others buy it and use it.
For me, this book looks like a project that will take about a week (spare time only), and -- WOW! -- it is time very well spent. It's taking at least one of my websites from "cute" to being a vital resource in my niche.
My very best advice, if you have a website (or are planning one) and want it to be valuable to your readers: Get this book, and put it to use, right away. (If I could go back in time, my future-self would tell me to take these steps, y-e-a-r-s ago.)
The thing I disliked about the book was constant references to go download various forms and documents. The author didn’t merely do this as a convenience to help you print forms you have already seen in the text. No, the forms were not even shown or explained in the text, so unless you went to get the various forms, the content was mostly unusable. It came across not as helpful, but as a ploy to get readers to a signup page (which I did not).
The book not only covered content, but also how to develop the "voice" you want your audience to hear.
The thing I appreciated most was that this book delivered on it's promises and more! I've read too many advertisements wrapped in the trappings of an ebook. Finally, a real book for bloggers!
Top international reviews
Good value for money, have already recommended to clients.