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One Life to Lead: Business Success Through Better Life Design Paperback – October 8, 2021
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This is a business leadership book, but it’s not about how to lead others.
It’s about how to lead yourself.
Behind every business there are leaders doing their best to navigate work alongside the universal challenges we all share—health, relationships, finances, and self-doubt. Facing these daily challenges, all while trying to manage the uncertainties of building a business, can get exhausting. How do we take control of our lives to better lead ourselves in order to more effectively lead others?
Author, entrepreneur, and speaker Russell Benaroya reveals a formula for business success that begins with an intentional approach to design your life. After selling his business and making the bold choice to move his family from Seattle to Costa Rica to nourish relationships and refresh his business outlook, Benaroya designed a new path for himself, one that not only better aligned to the person he wanted to become but embraced the person he is.
In One Life to Lead, Benaroya imparts his five basic design steps to help you, and those you lead, create a foundation for sustainable life and business success. You will learn how to distinguish stories from facts, establish your core principles, harness energy from your environment, and get and stay in your “genius zone” to successfully redesign your life.
Within each design step, Benaroya shares the honest stories of notable business leaders who faced difficult decisions in the face of uncertainty, so that we may learn from their experiences. You’ll see how they redesigned their own paths, took risks, and maintained a high level of curiosity as they sought to better understand themselves and their role as a leader. Complete with exercises, strategies, and first-hand experiences, One Life to Lead will give you the tools you need to clearly and confidently design your life.
- Print length212 pages
- LanguageEnglish
- Publication dateOctober 8, 2021
- Dimensions5.5 x 0.48 x 8.5 inches
- ISBN-101737073900
- ISBN-13978-1737073901
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Editorial Reviews
Review
—Publisher's Weekly
"Russell Benaroya's powerful new book, One Life to Lead, is a compassionate and thoughtful guide to leadership success. His five steps give leaders a practical map for the journey and inspiration along the way."
—Gay Hendricks, PhD, author of The Big Leap and The Genius Zone
"Leadership demands that you look inside yourself first. One Life to Lead will help you smooth out the ups and downs of life and business by laying out a series of steps you can take to stop reacting and start architecting. Read this book first before getting involved in your next leadership role—or just read it now!"
—Cameron Herold, founder of COO Alliance and Second-in-Command podcast, author of Vivid Vision, and former COO of 1-800-GOT-JUNK?
"In Russell Benaroya's timely book, One Life to Lead, he reminds us of the untapped and brilliant potential within each of our lives. Russell challenges us to clarify what matters most, embrace what we can influence, let go of all we can't, and be far more intentional in designing a life of true success. Read this book.Thank me later!"
—John O'Leary, #1 national bestselling author of On Fire and In Awe
"A successful life and career, I believe, require both an external and internal journey. In this book Russell shares his novel approach to designing both trips. The hard-earned insights captured in his five steps, reflect the humility it took to really get to know himself and the courage it required to translate his potential into action."
—Harry Strachan, former professor at Harvard Business School and director emeritus at Bain & Company
"Russell Benaroya has done the impossible here. He lays out a specific plan for how to design the life you want to live, the life you deserve to live—covering work, family, and relationships—with a simple-to-understand, comprehensive framework. Everyone can learn something important from this book, and I am going to start recommending it to people I care about tomorrow."
—Greg Gottesman, cofounder and managing director, Pioneer Square Labs
"Russell Benaroya's vulnerability about his own life, both personal and professional, draws the reader in to want to learn more about what has worked, (and not worked) for him in his life. A major takeaway for me was to not compromise our core principles. They carry us to the success we all look for.
—Greg Campbell author of The Surprising Power of the Coil and The 5-2-1 Principle. Former EVP of Coldwell Banker
"In One Life to Lead, Russell distills real-world lessons into a plan that any leader can follow to design an ideal life and career. I especially recommend this book to anyone who is navigating a work-life transition. If this is you, read this book first! When you're at your best, doing what you are truly called to do, then you and your family benefit, your business benefits, and we all benefit. So invest in yourself by reading One Life to Lead.
—Lex Sisney, author of Organizational Physics and Designed to Scale
Product details
- Publisher : Shemoto Press (October 8, 2021)
- Language : English
- Paperback : 212 pages
- ISBN-10 : 1737073900
- ISBN-13 : 978-1737073901
- Item Weight : 8.8 ounces
- Dimensions : 5.5 x 0.48 x 8.5 inches
- Best Sellers Rank: #1,411,991 in Books (See Top 100 in Books)
- #9,227 in Entrepreneurship (Books)
- #10,981 in Personal Finance (Books)
- #14,212 in Leadership & Motivation
- Customer Reviews:
About the author

Russell Benaroya is an author and entrepreneur who began his career on Wall Street in investment banking and has since spanned multiple venture backed healthcare start-ups and most recently, a business process outsourcing company called Stride Services. Russell received his MBA from the Anderson School of Management at UCLA after a late 90’s Internet blitz as Director of Corporate Development for Overture Services (acquired by Yahoo). Russell has spent many years working around and with entrepreneurs as a Techstars graduate and a longtime member of EO (Entrepreneur Organization).
Russell speaks on topics designed to help entrepreneurs build more successful businesses. He is the host of a podcast called Stride 2 Freedom, where he helps business owners get and stay in their zone of genius. He has also participated on numerous podcasts around his personal journey, including his adventurous family year abroad living in Costa Rica. Russell has also done quite a bit of executive coaching for entrepreneurs around the concept of Entrepreneurial Endurance and that work (and his writing) are detailed on his personal website, www.thebenaroyagroup.com.
In the spirit of endurance, Russell not only has pushed him limits in business but also on the trail, as an ultra-trail runner with multiple 100 mile endurance runs.
Russell lives in Seattle with his wife, and two sons, Devon and Shane.
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What I Loved
-A fun read with short anecdotes and stories from other "life designers" that are inspirational but not 90% of the content
-It's very thought provoking, hearing the authors story as he applies the lessons is very helpful
-It's easy to follow, I was able to take each of the 5 steps and make immediate changes and progress
Take your time. I let each step sink in and tried applying a few things before moving on.
The book’s content is organized in a way that makes the principles easy to consume and understand. The anecdotes the author uses are relatable and help ground the concepts in real life examples making them easier to grasp. I really liked the author’s writing style - authentic, honest, and vulnerable – a tone that supports a lot of what this book is about.
I’ve read other books in this genre, and the thing that sets this book apart for me is that the author gives you tangible tools you can put into practice the day you read this book. This book has everyday impact and is applicable in many scenarios - in business yes, but also at home with your kids, your partner, family and friends. The Five Steps of Life Design is both inspirational and doable, which for me is what makes this book remarkably different. Highly recommend!
Yes, Russell uses many examples in the business world to relate the topics being discussed but they are all personal in the development of those that shared their experiences. While many books on leadership discuss how others show examples of the point being illustrated, Russell does this through his personal experiences as well as those he highlights. If it refreshing to see case studies of those that have huge amounts of success to those just starting out. All with a passion to be excellent leaders of themselves.
Getting to see real-world examples of the points being illustrated helps drive the points home and have you realize that being self-reflective is the only way to bring about higher quality results and change.
If you are looking to grow for yourself, your family, and or your professional life this is a highly recommended read. Go on the journey with Russell and see how you can be a better human.








