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The One Minute Entrepreneur: The Secret to Creating and Sustaining a Successful Business Hardcover – April 29, 2008

4.1 out of 5 stars 56 customer reviews

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Editorial Reviews

Review

Advance Praise for The One Minute Entrepreneur

“Ken Blanchard, the master storyteller and brilliant consultant/trainer, focuses his unique wisdom and keen insights on helping entrepreneurs achieve enduring success. Another grand slam!”
- Stephen R. Covey, author, The 7 Habits of Highly Effective People and The 8th Habit: From Effectiveness to Greatness

“Ken Blanchard invented the art of business fables, and he and his co-authors have written another winner.  This is a wonderful mix practicality and entertainment.  A quick, must read for anyone with an inkling for going out on their own, and probably just as relevant for readers interested in personal and professional improvement.” 
-- Patrick Lencioni, president, The Table Group; author, The Five Dysfunctions of a Team.

“Don Hutson and Ken Blanchard have done a beautiful job teaching the essence of entrepreneurship.”
-Zig Ziglar, author and motivational teacher

“Filled with gems of wisdom. Read it if you’re serious about reinventing your life.”
—Mark Sanborn, president, Sanborn and Associates, and author of The Fred Factor and You Don’t Need a Title to Be a Leader

“There is much said about stewardship in life and business…however, the greatest stewardship is of influence. The One Minute Entrepreneur will teach you the importance of influence and inspire you to choose mentors wisely.”
—Jim Amos, chairman emeritus, UPS

“We each have a lot more to learn and a lot more to teach. The One Minute Entrepreneur will help you do both.”
—R. Brad Martin, chairman of the board, Saks Incorporated

The One Minute Entrepreneur will help you understand that while success might be easier said than done, focusing on a few essentials will dramatically increase your probability of success—and help you have fun doing it.”
—Michael E. Gerber, entrepreneur and author of The E-Myth, The E-Myth Revisited: Why Most Small Businesses Fail and What to Do About It, and Awakening the Entrepreneur Within

About the Author

Ken Blanchard is an internationally bestselling author and motivational speaker whose books have sold more than eighteen million copies in thirty languages. He lives in San Diego, California.

Don Hutson is the CEO of U.S. Learning, a training firm that delivers innovative, high-impact solutions to improve learning in organizations. An active speaker, Hutson was on the founding board of the National Speakers Association and served as its third president. He is the author of several books and lives in Memphis, Tennessee.

Ethan Willis is the CEO of Prosper Learning, Inc., a winner of Ernst & Young’s Entrepreneur of the Year award and a global leader in entrepreneurial coaching, with more than 150,000 students in seventy-six countries. He lives in South Pasadena, California.

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Product Details

  • Hardcover: 160 pages
  • Publisher: Crown Business; 1 edition (April 29, 2008)
  • Language: English
  • ISBN-10: 0385526024
  • ISBN-13: 978-0385526029
  • Product Dimensions: 5.8 x 0.8 x 9 inches
  • Shipping Weight: 10.6 ounces (View shipping rates and policies)
  • Average Customer Review: 4.1 out of 5 stars  See all reviews (56 customer reviews)
  • Amazon Best Sellers Rank: #705,815 in Books (See Top 100 in Books)

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Customer Reviews

Top Customer Reviews

Format: Hardcover Verified Purchase
Compared to some of his previous books this one really disappoints. The story is told as a hokey narrative (as is Blanchard's style) of the hapless protagonist as he struggles to start his career in sales and then start his own business. It quickly dissolves into a shameless ad for a half dozen or so motivational speakers and fellow authors. Very little meat on the bone. Each chapter ends with a list of a few folksy hints and tips our hero learns, but they are often not well developed or supported in the story and add little to this boring shallow book. Pass on this one. For a good getting started in business story with better take-aways read Maverick: The Success Story Behind the World's Most Unusual Workplace by Ricardo Semler.
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Format: Hardcover
I understand that this is supposed to be a "parable," but I find the characters one-dimensional and difficult to identify with. There is a traditional, conservative thread running throughout the book -- Jud is very, very much a down-home, clean-cut type. He marries (of course), has two children (of course), and ends up creating a corporate culture that includes the typical terminology we're all so sick of -- "contact with the customer" is relabeled as "moments of truth," the company's philosophy is centered around some acrostic of the words "I CARE," and so on.

I couldn't quite finish this book, short though it was. There were some pieces of wisdom that may or may not be obvious ("play to your passion," "listen to others," "don't be afraid to ask for help"), but overall, I found the characters and story to be too flat and smarmy to endure. The book seems to be a poor approximation of life. I like the fact that the authors made an attempt to put their advice into context by forming a story around it, but the entire book is unrealistic.

Jud and Terri are not like real people. I couldn't identify with them. The whole adventure reads like a "family-values" sitcom written by conservative businessmen.
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Format: Hardcover
I've read and learned from other books in the "One Minute" series, but this book was pure drivel. The entire book revolves around simple, common-sense concepts any entrepreneur better already know - make more money than you spend, treat your customers well, don't abuse your employees...

In the world this book was created in, everybody wants to help, be on your advisory board, donate money, mentor you, etc, and totally for free (including the time to talk with you, be on your board, fly to your office at their own expense...). It's pretty rare for any of that to come in the real world without a steep price tag.

I remember their advice on open-book finances being a quickly passing fad 15 years ago or so. If you're having financial problems, don't count on your employees to care as much about the business as you do. For the most part, employees care about their paycheques, not about your bottom line. Yes, you can be careful with your screening process and get some good employees, but people are more worried about their own problems, not yours. Nothing is as simple as this book would lead you to believe.

There is nothing practical about the advice in this book. Nothing in the book will help you start a business from scratch. Go read The One Minute Salesperson instead.
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Format: Hardcover
Fables can be an effective way to communicate if the fable is based on something that everyone can relate to. If you make a living getting paid thousands of dollars for speaking just a few minutes, you'll really relate to this book. Oh, you don't do that? I guess the fable won't work as well if you run a pizza shop, clean drains, or sell bicycles.

The book's second problem is that the authors are trying to cram in too much information. The One Minute Manager had three points in it. This book has dozens. As a result, you get lots of lists that you won't quite understand unless you've read all the other books referenced here.

If you want to be an entrepreneur, my advice would be to skip this book and read something about what someone has done in your line of business that's not being duplicated near where you are. You'll understand that kind of book much better, and you'll get more benefit from your reading.

I think that the wonderful Ken Blanchard is spreading himself too thin if he thought this was a well-done book that would help millions of entrepreneurs.
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Format: Audio CD Verified Purchase
I agree with the other one-star reviews - Blanchard's "one minute manager" was a fantastic book - a completely new way of managing presented in a thoughtful, concise manner. His other books (Gung Ho, Raving Fans, etc.) are also well done, so I was VERY dissapointed with this text. The characters are hokey, and the "plot" is very cliche. Additionally this book does not add anything to the body of material that is out there regarding entreprenrship. The tagline "The secret to creating and maintianing a successful business" is much better illustrated through Tim Ferriss' "The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich".
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Format: Hardcover
What you're getting: A silly parable with some self-help bullets tacked-up on the end of each chapter.

This is the One-Minute formula, so on the one hand, no surprise there. You don't buy the One-Minute-Hot-Workplace-Topic-of-the-Week expecting leading edge knowledge or even profundity. You're buying a pick-me-up. A quick, feel-good read in hopes of gaining 1-2 takeaways.

This fails to meet even those low-expectations.

The story--aside from being ridiculously irrelevant to planet earth entrepreneurs--is poorly written. Horrible. The only thing the characters inspired in me was the urge to give Jud McCarley (the protagonist) a wedgie.

And, as for those signature distilled points of wisdom? You'd swear they were taken from the discard pile of a 1950's Reader's Digest draft. Nothing more than tired, recycled, and randomly applied self-help cliches. Half of them aren't even particularly relevant to entrepreneurism.

The pro? It's a short book.
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