- Paperback: 168 pages
- Publisher: Trans-Atlantic Publications (March 2, 2014)
- Language: English
- ISBN-10: 1292009624
- ISBN-13: 978-1292009629
- Product Dimensions: 5.4 x 8.2 inches
- Shipping Weight: 5.6 ounces (View shipping rates and policies)
- Average Customer Review: 65 customer reviews
- Amazon Best Sellers Rank: #522,578 in Books (See Top 100 in Books)
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One Page Business Strategy: Streamline Your Business Plan in Four Simple Steps
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From the Back Cover
Imagine if you could fit your business strategy on a single sheet of paper?
Imagine having your plans, action points and progress report all in one place?
Imagine how easy it would be to share your plans with other people?
Now you can, with this innovative 4-step strategic planning tool, known as OGSM. It will help you streamline your thinking as well as your writing and develop a one-page plan that gets you results fast.
With an accompanying app!
"A must-read for anyone who wants to make a strategic plan that definitely delivers results."
Conny Braams, Senior VP Operations, Unilever Food Solutions
About the Author
Marc van Eck and Ellen Leenhouts are partners at Business Openers, a strategic marketing consultancy based in the Netherlands. Both have multiple years' experience of working for Procter & Gamble. Within P&G the OGSM method is widely used. As a consultant Marc has helped many organizations in The Netherlands and internationally using this simple and effective tool. Marc also writes about Brand Positioning and Internal Branding. All his books are bestsellers in the Netherlands.
Top customer reviews
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‘The One Page Strategic Plan’ focuses on one subject: how do you make sure that the objective and strategies of an organization are clearly formulated as well as really executed? Many management gurus have developed splendid models and published numerous books around this topic. However, after a few years of popularity, most of these models fall into oblivion as soon as a new book by a new guru is published. The One Page Strategic Plan isn’t really about strategy development. It is about creating engagement within the organization and successful execution.
The book has a clear structure. The OGSM methodology is explained and the four steps to streamline your business plan are exemplified. OGSM starts with a clear and powerful articulation of the qualitative goal of the organization, the Objective. This Objective is translated into quantitative Goals. Strategies describe the specific routes to reach the Objective. The Measures consist of a Dashboard and Actions. The Dashboard measures whether each strategy is on the right track. In the Actions, the strategies are translated into concrete action steps. By means of several (fictitious) cases, the book explains how to combine vision with action. The greatest virtue of the OGSM methodology is that it makes clear how an organization can be mobilized to both define and execute its strategic choices in order to achieve its objective. The book has clearly no intention to explain what kind of strategies exist, neither does it tell you which strategy to choose in certain circumstances. The OGSM methodology is about structure and ‘The One Page Business Strategy’ purely focuses on how to develop a strategic plan that will also be executed. The book is not about the concerning content of the plan, hence it that light, success is not guaranteed. In addition, conformable to the OGSM methodology, also fundamentally wrong chosen goals and strategies can be defined on one page. This carries of course the limitation of OGSM. It is a methodology, not a solution to strategic issues.
Mild criticism is possible about the book’s conception of ‘strategy’. According to the authors, strategy is “the specific choice about how to use and divide the resources that are needed to achieve the Objective”. In my opinion, strategy is about much more. Strategy is about the way an organization achieves and maintains a competitive advantage in the market. However, despite of this criticism, I highly recommend this book. Moreover, we raise this book to prescribed literature within our strategic marketing course.
Max Kohnstamm, Program Manager at SRM. Dutch institute of Marketing, Communication and Management.
For many years I use this OGSM model and it works great. I hate all the paperwork and the time consuming progress of writing our yearly business plan. After months of hard work producing many pages trying to explain our strategy, the business plan ends up on a desk and nobody uses it anymore. No focus, too many pages, and no time to use it. So the solution...a one page OGSM model. Focus, clearity and easy to use. Just one page on my desk and me and my team know where to go or what to focus on.
Not only is it easy to read, it is easy and fun to implement!
Not only can everybody within your organisation relate to it....It is more!
It is the glue in your organisation: people and goals are matched.
It makes cristal clear where there are "flaws" and organisational aspects which you can and should align.
Buy it, read it, implement it and play on :)
Most recent customer reviews
It doesn't matter where you work, the method described in this book is easy...Read more