- File Size: 244 KB
- Print Length: 34 pages
- Simultaneous Device Usage: Unlimited
- Publisher: Blair Warren; 1 edition (December 18, 2013)
- Publication Date: December 18, 2013
- Sold by: Amazon Digital Services LLC
- Language: English
- ASIN: B00AAF5GJK
- Text-to-Speech: Enabled
- Word Wise: Enabled
- Lending: Enabled
- Amazon Best Sellers Rank: #19,784 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
The One Sentence Persuasion Course - 27 Words to Make the World Do Your Bidding Kindle Edition
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Top Customer Reviews
So use them wisely and please, please have a product/service that really does deliver overwhelming value.
I fully recognize that I am tantalizing you with this review by not giving you any idea of what Blair actually says and advocates. The reason is that it is difficult to elaborate on this without giving some deep context and if I were to do this, you would be better off simply reading the book in the same time.
So let me give you one simple idea that derives from what Blair says. It is not enough for you to state and demonstrate the benefits of what you offer. You should also give a highly persuasive reason for why your prospect is not at fault for not having succeeded already.
Remember, your prospect has examined tons of offerings that purport to do the same thing you do. He has not succeeded in making the transformation you promise. If you can give good reasons why this is not his fault and why what you are now proposing is different and better, you have someone ready to sign on the dotted line.
It is a short book. Read it. The investment is modest, the time little. It will pay for itself a thousand times over.
Because the sentence referenced in the title is one hell of a sentence, and more than makes up for the fluffier parts of the book.
In fact, it's such a great sentence that I printed it out and taped it to my computer monitor, right next to Robert Cialdini's 6 Principle of Influence.
Read it, and in a micro-second you'll realize:
1) Why Donald Trump won the Republican nomination
2) How self-help gurus trick people into forking over thousands of dollars
3) The rationale behind just about every ad campaign in existence
If you're a student of influence/persuasion, start with Cialdni's Influence, and then get this. Best $16 you'll ever spend!
This book is for anyone that is serious about mastering persuasion. If you need to attract more clients, get clients to take the action you want them to, get your relationship partner to change their behavior, in short if you want to have more influence on people in your life, then this book is for you.
Unfortunately, most people have a backwards approach to persuasion. We often engage in what Blair Warren, author of The One Sentence Persuasion Course calls “Correct and convince”. We try to change a person mind with direct confrontation rather than understanding basic human motivation and starting where the person is.
Mr. Warren does a remarkable job of simplifying persuasion. Because most people think that persuasion is akin to black magic, he demonstrates that a simple, fundamental approach works like magic.
The book is short. I love that about this book. It can be read in a half hour or so. That means it will be easy to read multiple time so you can internalize the concepts.
The meat of the book is summed up in one sentence that is only 27 words long. If you truly want to understand and master persuasion, the approach must be something simple, straightforward and it must work. That is what you get.
I probably have studied/read over 100 books on marketing. This is one I can say should be read by anyone wanting to master persuasion. The lessons are powerful, concise and easy to understand.
"Forbidden Keys" is essentially a study of how con men and confidence rackets work, translated out into an explanation of what your hidden desires are and how triggering them allows you to be decieved or persuaded.
I'm pretty street smart but "Forbidden Keys" made it obvious that I was wide open to be "had" on a number of counts...not to mention how I had been taken to the cleaners a few times in the past.
This little gem we're reviewing here distills the major knowledge from "Forbidden" into a one sentence explanation of how to persuade...persude in a way that triggers those hidden desires.
You'll need the rest of the background in the book to fully "get" the one sentence but this is definitely a case of simplicity being the true elegance. Not everyone can swing buying a $100 book but no one should miss this considering the price.
Most Recent Customer Reviews
-help reads were this succinct.Read more
This book was recommended to me by a mentor who suggested that the one...Read more
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