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One Simple Idea, Revised and Expanded Edition: Turn Your Dreams into a Licensing Goldmine While Letting Others Do the Work Hardcover – October 6, 2015
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Yard and Garden material. In fact they are test Marketing my idea in the large Big Box stores as I'm writing this review. So if you have an idea and have no clue of what to do, then your best bet is to get "One Simple Idea". It's affordable and very easy to understand. Steven wrote it to have anyone who doesn't want to go through the humble-jumble of trying to figure out what's he or she is reading about. Just EZ to Read. Shoots...for less than a HOT Pepperoni Pizza, you can get going by getting yourself this book and who knows...buy yourself the whole Pizza shop!
Keep on Dreaming...You won't regret it!
Ernest Kalani Makainai
At that time, regretfully... I had already started on the road to manufacturing so the advice I received at the seminar was valid, worthwhile and well understood but in my case essentially ignored. Fast forward 10 years and I receive a call from a manufacturer seeking to license my idea, I turned to the web of course for advice and tripped over this book. It was no surprise to me that it had well deserved A1 ratings. I naturally gravitated to this book since I knew of Stephen.
Many people have ideas but do not know how to go about getting them to market. Speaking from experience now, I can honestly say that if you are considering bringing a product to market you will need deep pockets (funding), it will suck up A LOT of time and energy, be extremely stressful dealing with manufacturers who change price, design spec, ship great prototypes but then totally mess up the big order…. the list is endless and something I never want to go through again. Not to mention marketing! You could have the best product in the world but unless you can get on Shark Tank or can afford to pay many thousands of dollars to market it then nobody will know about it. Needless to say, it can all be avoided by following Stephen Keys advice in this book. It breaks down the barriers of how to go about contacting the BIG GUNS who already have the distribution networks in place with Walmart, Target, Costco etc….
After reading this book I reached out to Stephen via email to thank him, I was truly excited and inspired. I also told him my situation with the licensing possibility. He called me almost immediately, he was delighted for the positive feedback of course but moreover was enthusiastic to help me out…. I am now on the way to securing a licensing deal.
Everyone has seen the invention ads on TV that should be avoided like the plague. Stephen is the real deal, aside from being extremely successful (likely not from selling the book) he wants to see others succeed. If you are serious about getting your idea to market, I would also encourage you to attend a inventright seminar: http://www.inventright.com
This book has now become a my gift of choice for family and friends, everyone at some point has One Simple Idea… it’s what your going to do with it that matters!
Incidentally, unlike some other books with pictures, diagrams etc, it displays fine on the kindle.
That said...the heart of the content, the 'nuts and bolts' of the message, are really good. Super valuable and really gives the way to a step-by-step process to go about licensing. I would have no idea how to start with licensing a product and this book easily lays it out the critical points. I've taken notes to actually clarify and make it a step-by-step process, so that I never have to sift through all the needless words and fluff again (seriously, that was painful for someone who enjoys great business book reads). But if you are interested in licensing, I would say for sure get this book and highlight the main points.