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One Up: Creativity, Competition, and the Global Business of Video Games Hardcover – October 6, 2020

by Joost van Dreunen (Author)
4.6 4.6 out of 5 stars 114 ratings
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What explains the massive worldwide success of video games such as Fortnite, Minecraft, and Pokémon Go? Game companies and their popularity are poorly understood and often ignored from the standpoint of traditional business strategy. Yet this industry generates billions in revenue by thinking creatively about digital distribution, free-to-play content, and phenomena like e-sports and live streaming. What lessons can we draw from its major successes and failures about the future of entertainment?

One Up offers a pioneering empirical analysis of innovation and strategy in the video game industry to explain how it has evolved from a fringe activity to become a mainstream form of entertainment. Joost van Dreunen, a widely recognized industry expert with over twenty years of experience, analyzes how game makers, publishers, and platform holders have tackled strategic challenges to make the video game industry what it is today. Using more than three decades of rigorously compiled industry data, he demonstrates that video game companies flourish when they bring the same level of creativity to business strategy that they bring to game design. Filled with case studies of companies such as Activision Blizzard, Apple, Electronic Arts, Epic Games, Microsoft, Nexon, Sony, Take-Two Interactive, Tencent, and Valve, this book forces us to rethink common misconceptions around the emergence of digital and mobile gaming. One Up is required reading for investors, creatives, managers, and anyone looking to learn about the major drivers of change and growth in contemporary entertainment.
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  1. Print length
    296 pages
  2. Language
    English
  3. Publisher
    Columbia Business School Publishing
  4. Publication date
    October 6, 2020
  5. Dimensions
    6.25 x 0.75 x 9 inches
  6. ISBN-10
    0231197527
  7. ISBN-13
    978-0231197526
  8. See all details
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4.6 out of 5 stars
114 global ratings

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Customers say

Customers find the book informative and useful for tech and gaming enthusiasts. They find the content instructive and well-written, with useful data points that help understand historical trends. The topics are interesting and the book is a good reference.

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6 customers mention "Value for money"6 positive0 negative

Customers appreciate the book's value for money. They say the content is worth it and a great read for tech or gaming enthusiasts.

"...that the B&W charts in the book were hard to interpret, but the content is worth it! Don't miss out on this book!" Read more

"...Worth your time for both gaming industry participants and investors." Read more

"Good read with useful data-points that help understand historic trends in the video game industry. Some chapters seemed like a filler, however...." Read more

"One Up is a very good read on the gaming industry business, and the only title on the subject that's easily available...." Read more

4 customers mention "Information quality"4 positive0 negative

Customers find the book informative and well-written. They appreciate the useful data points that help understand historical trends. The topics are interesting and the book is a good reference.

"...One Up is the best one, most useful, and highly recommended for creative and business professionals, investors, entrepreneurs, and anyone looking..." Read more

"This is a great book! All the topics are very interesting and couldn't put the book down... my only complain about it was that the B&W charts in the..." Read more

"Good read with useful data-points that help understand historic trends in the video game industry. Some chapters seemed like a filler, however...." Read more

"Instructive and well-written, but about to be outdated - avoid the hardcover edition!..." Read more

Instructive and well-written, but about to be outdated - avoid the hardcover edition!
4 out of 5 stars
Instructive and well-written, but about to be outdated - avoid the hardcover edition!
One Up is a very good read on the gaming industry business, and the only title on the subject that's easily available.But the gaming industry moves quickly, so a 2nd edition with an update on the last 6 years would now be greatly needed, otherwise it will become historical matter.Don't buy the physical book because there are many graphs that are barely visible. The author thought it would be a good idea to use very light shades of grey without verifying the printed result, and while some of the curves are readable, others are almost invisible and it's barely possible to make out even the labels. See the joined photo (yes, there should be 3 curves).
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Top reviews from the United States

  • Casper A. Daugaard
    5.0 out of 5 stars The best book out there on the business of interactive entertainment
    Reviewed in the United States on October 9, 2020
    Verified Purchase
    The video games industry generates more revenue than film, streaming television, and music... combined. Yet almost nothing is known about how it actually works. Video games are ubiquitous -- but the business of video games is hiding in plain sight (perhaps by design). It has been a mystery for years why no one has written an authoritative book on the matter. Until now.

    Joost van Dreunen combines deep qualitative and quantitative data amassed over several decades with a healthy dose of no-nonsense irreverence to guide us expertly through the inner workings of an industry that is, at best, very poorly understood. It feels like you are being let in on a valuable secret while amassing applicable insights from each chapter.

    As a relative newcomer to the industry, I have read all books in existence on the subject (which, tellingly, took about a week). One Up is the best one, most useful, and highly recommended for creative and business professionals, investors, entrepreneurs, and anyone looking to understand the most lucrative medium in the history of entertainment.
    7 people found this helpful
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  • Tom G.
    4.0 out of 5 stars Instructive and well-written, but about to be outdated - avoid the hardcover edition!
    Reviewed in the United States on May 23, 2024
    Verified Purchase
    One Up is a very good read on the gaming industry business, and the only title on the subject that's easily available.

    But the gaming industry moves quickly, so a 2nd edition with an update on the last 6 years would now be greatly needed, otherwise it will become historical matter.

    Don't buy the physical book because there are many graphs that are barely visible. The author thought it would be a good idea to use very light shades of grey without verifying the printed result, and while some of the curves are readable, others are almost invisible and it's barely possible to make out even the labels. See the joined photo (yes, there should be 3 curves).
    Customer image
    Tom G.
    4.0 out of 5 stars Instructive and well-written, but about to be outdated - avoid the hardcover edition!
    Reviewed in the United States on May 23, 2024
    One Up is a very good read on the gaming industry business, and the only title on the subject that's easily available.

    But the gaming industry moves quickly, so a 2nd edition with an update on the last 6 years would now be greatly needed, otherwise it will become historical matter.

    Don't buy the physical book because there are many graphs that are barely visible. The author thought it would be a good idea to use very light shades of grey without verifying the printed result, and while some of the curves are readable, others are almost invisible and it's barely possible to make out even the labels. See the joined photo (yes, there should be 3 curves).
    Images in this review
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    Customer image
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  • David Demeny
    5.0 out of 5 stars Best book I know on the gaming industry
    Reviewed in the United States on June 18, 2023
    Verified Purchase
    I bought this book to learn more about the gaming industry, and that I did! I thought I knew a thing or two about gaming industry, but this book gave me a totally different perspective. If you are interested in the business of gaming this book is a must have!
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  • JVera
    5.0 out of 5 stars Great read for any tech or gaming enthusiast
    Reviewed in the United States on July 27, 2021
    Verified Purchase
    This is a great book! All the topics are very interesting and couldn't put the book down... my only complain about it was that the B&W charts in the book were hard to interpret, but the content is worth it! Don't miss out on this book!
    Helpful
     Report
  • Manoj
    5.0 out of 5 stars Worth your time
    Reviewed in the United States on April 21, 2021
    Verified Purchase
    This is book if you want to understand gaming evolution and current state of the industry. Worth your time for both gaming industry participants and investors.
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  • Al Pal
    4.0 out of 5 stars Good Reference
    Reviewed in the United States on September 30, 2021
    Verified Purchase
    Good read with useful data-points that help understand historic trends in the video game industry. Some chapters seemed like a filler, however. Overall, the book made me appreciate how the industry has been evolving into the free to play model, and the very expensive business of making AAA titles.
    Helpful
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  • Carter
    5.0 out of 5 stars A strong addition to the Pantheon of great video game industry books
    Reviewed in the United States on November 15, 2020
    (Full disclosure: I have worked for the author in the past, so feel free to take my review with a grain of salt.)

    Even more so than other entertainment industries (sports, movies, and music, to name a few) devoted consumers of the gaming industry's products can have a great deal of misconceptions about how the business operates.

    One Up doesn't focus on the sort of development stories you'll find in some of the best-known video game books like Masters of Doom or Blood, Sweat, and Pixels. Instead, it provides a very thorough look at the business realities of the industry and how those have shaped the games we play today.

    It's an essential read if you want to understand the current state of games and why today's game companies make the decisions they do.
    2 people found this helpful
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  • Patrick
    4.0 out of 5 stars The business of computer games
    Reviewed in the United States on October 11, 2020
    One-up is a pretty solid overview how the business of computer games evolved. This is not the history of computer games, lacks in places some of the stories about the coin operated computer game business and focusses mostly about the groundbreaking changes which has lead computer gaming which displaced a lot of the other entertainment options we used to use. The blockbuster business of the big gaming franchises rival and surpass major movie franchises like Marvel or Star Wars. The dynamics are dynamic, and the information is compiled based on a lot of original research, and well presented.

    I would recommend the book in the category "business" for non-fiction readers, or for investors in the market places. The mechanics of financing and amortizing computer game development is at the center of the book and truly illuminating.
    2 people found this helpful
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Top reviews from other countries

  • frank bono
    5.0 out of 5 stars Much needed
    Reviewed in Canada on November 15, 2022
    Verified Purchase
    Finally there's a book on the video game business that actually goes into to depth about the micro and macro economics of the industry. This is a very great read. I highly recommend this book. Big thanks to the author. You did a great job!
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  • Roberto S.
    5.0 out of 5 stars A complete and interestinv overview on Video Games Business
    Reviewed in Italy on September 19, 2022
    Verified Purchase
    A complete and interestinv overview on Video Games Business, with many interesting examples and dedicated chapters to many different aspects of the industry
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  • Eduard Montserrat
    5.0 out of 5 stars Essential to understand how the video game industry functions
    Reviewed in Spain on June 14, 2022
    Verified Purchase
    - Historical context to understand changes in the industry over the years
    - Full of data to back arguments
    - Literally every single chart is insightful. Some of them require profound investigation.
    - It's a smooth read
    Report
  • Anon89
    5.0 out of 5 stars Super succinct breakdown of the Video Games industry -
    Reviewed in the United Kingdom on January 15, 2021
    Verified Purchase
    Super succinct breakdown of the Video Games industry - thoroughly enjoyed this book from start to finish. Highly recommend this for anyone who is working or interested in the industry.
    Report