One World One Company: How some of the best companies in the world are becoming global and why you should too Kindle Edition
|Length: 196 pages||Word Wise: Enabled||Enhanced Typesetting: Enabled|
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He calls himself a "speaker," and is striving to be a good speaker, although everyone who has heard his talks would state he is indeed fantastic at what he does. His modesty does not hurt him, of course.
One World. One Company. is one man's attempt to show us all that if we now are a small business in, say, Mexico City or Cape Town, we must break out and become global because there are probably more prospective clients and customers in other countries than in our own! We just don't know it yet.
In this book, Mr. Härén dispels the myth "All Business Is Local." He says, "All business is local . . . except the business that is global."
I can identify readily with Mr. Härén's message because I am a small-business owner and do a lot of my business in more than 40 different countries around the world, and I'm talking China, Japan, Germany, Italy, France, England, Scotland, South Africa, etc. It is truly global, and all I do is sell and distribute books (both ebooks and paperbacks). And I do my business wherever I happen to be in that moment: on a beach in Florida, on the top of Table Mountain in Cape Town, on a barge off the coast of Zanzibar (via satellite connection), or from my room with a view overlooking a quaint cobblestone street in London. Yes, I am the owner of a very small business but, according to Mr. Härén, I am truly a "global businessman."
The coolest parts of this book are its premise and structure: 1. It is written in what Mr. Härén calls "Bad English," which is imperfect English, written or spoken, by a non-native of an English-speaking country. This concept of "Bad English" is very important, because it provides a framework for how business is conducted across the globe: 94% of all business conversations are, in fact, in "Bad English." 2. His book is in "Bad English," which makes it witty and funny and charming all at once.
I highly recommend One World. One Company. to any business owner who has ever thought of increasing her business, but wasn't sure how to. This genius of an author has found one solution for you!
Fredrik - another book like this in 5 years because nothing has changed here in my home country Canada - one of the most "developed" and immigration friendly ones in the world - and I join you in Singapour. Guaranteed!
Wishing you nothing but success