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Online Community Management For Dummies Paperback – November 29, 2011
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From the Back Cover
Online communities are the neighborhoods of the Internet, where different personalities who share a common interest can learn, discuss, and interact. It's up to you, as the community manager, to guide, monitor, respond to, and assess the activities of your community to benefit your company and build loyalty. It's a big job, and here's how to do it!
Compare and choose — decide on the type of social community your business needs
Hat dance — learn to be a leader, advocate, editor, brand evangelist, referee, liaison, and problem solver
Gotta have rules — establish guidelines that encourage quality participation
Meet the group — find innovative ways to learn about members and solicit their input
Listen and share — pay attention to comments, participate in discussions, and follow through on solving problems
Build traffic — make your site irresistible with valuable content and use quality keywords for high search rankings
Study the stats — install the right programs to monitor your community and let the results guide your strategy
Go offline — use speaking engagements, conferences, and fun events to draw new members
Open the book and find:
What you need to know about online communities
Ways to sell your community's value to the boss
How to handle difficult members
Tips for growing your community
Why you should visit other communities
How to use what you learn
Ten things every community manager should do
More resources for community managers
Identify core tasks for community managers
Build and maintain positive relationships within your online community
Establish policies and transparency
Manage comments, respond to criticism, and evaluate ROI
About the Author
Check out the author's lists of 10 myths about online community management; (pdf) 10 attributes of successful online community managers; (pdf) and 10 reasons to become an online community managers (pdf).
Top Customer Reviews
|Length: 4:03 Mins|
Deb has a lot of experience in this area and it shows in this excellent book.
Her book's guidance can help you attract and retain members, better moderate disputes, and position your forum for growth online.
More details (including a funny cartoon) in my review video.
If you are new to the community management role, this book is for you. Deb outlines the many hats you must juggle as a community manager both on and offline. The book is comprised of seven parts ranging from community governance to hosting meetups and is full of tips and tricks from someone who has the battle scars of fostering a community. The underlying theme of each chapter is the focus on the health of the community...not the numbers or superficial and false indicators of success.
The role of community manager is anything but new, but it is the "it" job at present. If you are making the case for a community manager, the final section is comprised of three top ten lists that may help you with your cause. The lists outline the tasks, skills and best practices of a community manager. A community manager is an integral part of the organization because he/she is the bridge between the organization and the communities it serves. This is no position for a dummy, but everyone needs a good roadmap or refresher course, so pass on this book on to your community team. Start a discussion about how you can begin fostering a healthier dialog online and offline.
Moreover, the whole book is just too vague, even the (rare) examples end up being lossely related and not very helpful. Yes, I know the topic is a general one but the book lacks any specific information. Imagine asking someone the time and he/she replies "Check your watch" - that's how I felt reading this book.
If you’re considering a career in Community Management, I highly recommend Online Community Management for Dummies by Deb Ng. Deb covers everything from becoming a Community Manager to discovering successful existing communities to how to track community stats and run an offline event.
This book serves as a fantastic resource for existing community managers as well. I found myself reaching a level of information overload, but in a positive way. With highlighter in hand for future reference, I was able to power through and take notes of which nuggets of wisdom I could apply now and which to work on in the future.
I absolutely loved that Deb was able to pull together so much information that applies no matter what type of community you are or which tools you are using. This book does a fantastic job on focusing on key concepts in community management in a way that you can apply regardless of your situation.
My advice? Grab this book, take a look at the index, and decide which areas you want to focus on.
What can you improve today?
If you're at the beginning or intermediate level of community management, I'd highly recommend this book. It's comparmentalized, so you can jump right in to the chapters most relevant, and come back later for more.
Most Recent Customer Reviews
This is a wonderful resource for learning how to manage a board. It's full of useful and real-world current information.Published on June 6, 2014 by will mckay
I definitely picked up a few facts so if you learn one thing it is worth it right?
However, a lot of the info was very basic and repetitive.
This book is the definitive guide to all things dealing with online community management. Whether your community revolves around a favorite hobby or you're using it to grow your... Read morePublished on August 12, 2012 by D. Dorchak
Like others have said, I am also not always a fan of the Dummies series of books, simply because the rigid structure is less interesting to me than personal stories. Read morePublished on May 9, 2012 by Allison Boyer
If you want to know what makes an online community really work and serve its members, Deb's book is a perfect place to start. She's done it and she writes about it clearly. Read morePublished on April 25, 2012 by Katherine Anne Wayman
Normally I don't buy books like this but I'm quite impressed with this one. It is nicely written and has a lot of information.Published on April 9, 2012 by Kathleen A. Farber