Online Market Research: Cost Effective Searching of the Internet and Online Databases 1st Edition

ISBN-13: 978-0201489293
ISBN-10: 0201489295
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Editorial Reviews Review

Out there on the Internet is a wealth of information about your target customers--information that will let you focus on your market and your business more profitably. Online Market Research is a valuable collection of this data, and you couldn't find anyone better qualified than John Lescher to teach you the tricks of the trade. Don't worry if either the Internet or Market Research is a foreign realm to you. John Lescher does a beautiful job of making both easy to comprehend, with step-by-step examples that show you precisely how to work though the research process.


Cost-effective Internet and database searching is the focus of an excellent title covering online market research techniques. Learn how to conduct economical research using archives, services, and new retrieval systems, and compare the different databases available on competing networks through this coverage, which will prove essential for any involved in business research. -- Midwest Book Review

Product details

  • Paperback : 288 pages
  • ISBN-10 : 0201489295
  • ISBN-13 : 978-0201489293
  • Product Dimensions : 7.3 x 0.7 x 9.2 inches
  • Item Weight : 1.27 pounds
  • Publisher : Addison-Wesley Professional; 1st Edition (October 13, 1995)
  • Language: : English