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Online Marketing for Busy Authors: A Step-by-Step Guide Paperback – April 19, 2016
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“Fauzia delivered more than I imagined was possible, plus she's fun to work with.”
— Alan Alda, award-winning actor and author of two New York Times bestsellers
“I've known Fauzia for over twenty years, and I can honestly say that no one knows more about the ins and outs of online marketing for books. Fauzia gives authors the practical advice they need to find as wide an audience as possible for their books.”
—R. J. Palacio, author of the New York Times bestseller Wonder
“Fauzia Burke is intelligent, well connected, and effective. She knows how to reach the parts of the media that conventional PR either doesn't understand or wrongly ignores.”
— Charles Spencer, author of Killers of the King and other bestselling books
“In these days, an author needs a steady, capable guide to navigate the many difficulties of getting books seen and heard. Fauzia's approach works, and the steps she has outlined in her book will help any author build a base of readers. She's simply the best.”
— Jan Jarboe Russell, author of the New York Times bestseller The Train to Crystal City
“Fauzia's creativity and diligent commitment to online publicity and social media are unsurpassed. Unequivocally, she is the premier go-to online marketer.”
— Bill Bradley, former US Senator and author of We Can All Do Better
“What author isn't intimidated by the complexities and nuances of online marketing? Anyone who has worked with Fauzia Burke! This book reflects the wisdom gained from years of painstakingly navigating the digital labyrinth on behalf of her clients.”
– Larry J. Sabato, Director, University of Virginia Center for Politics, and author of The Kennedy Half Century
“Fauzia Burke has been on the web promoting books from the very beginning, and I have consistently admired her perfect balance of creativity with practicality. She knows exactly what kinds of web promotion will drive book sales.”
— Madeline McIntosh, President, Penguin Publishing Group
“Fauzia Burke was talking about online marketing years before the rest of us even knew what that meant, and she continues to lead the way. We should consider ourselves lucky that she is as generous in sharing her hard-won knowledge as she is ahead of the curve in gaining it.”
— Bob Miller, President and Publisher, Flatiron Books/Macmillan
“Always innovative and effective. I have no reservations in recommending Fauzia Burke.”
— Judith Curr, President and Publisher, Atria Publishing Group/Simon & Schuster
“Fauzia Burke knows better than anyone how to utilize the broad and sometimes confusing array of digital marketing tools on behalf of books.”
— Walter Weintz, Chief Marketing and Sales Officer, Workman Publishing
“Fauzia Burke is one of the most innovative marketing experts in the publishing industry. She brings positive, pragmatic, and powerful expertise to any author's table.”
— Kate Rados, Director, Community Development, The Crown Publishing Group, Penguin Random House
“With her industry savvy, creative thinking, passion for online PR and brand development, and boundless energy, Fauzia is a true asset to any author.”
— Sandra Dijkstra, literary agent and founder of Sandra Dijkstra Literary Agency
“When it comes to publicizing a book on the web, nobody has the range and expertise of Fauzia Burke.”
— Larry J. Kirshbaum, literary agent, Waxman Leavell Literary Agency
“Fauzia Burke is an industry leader in the world of online publicity and marketing . I have recommended Fauzia to many clients, with total confidence , and they have all been thrilled with the results.”
— Wendy Sherman, literary agent and founder of Wendy Sherman Associates
“Armed with years of experience, Fauzia has been successfully pioneering the world of online marketing to help authors connect with their readers and produce terrific, long-lasting results.”
— Amy Hughes, literary agent, Dunow, Carlson & Lerner Literary Agency
“In her book, Burke takes authors through the process of identifying their unique personal brand, defining their audience, clarifying their aspirations and goals and setting priorities. Once that foundation is established, she walks them through the process of developing a personalized, sustainable long-term online marketing plan. She offers advice on designing a successful website, building a mailing list of super fans, blogging, creating an engagement strategy for social media and much more.”
“This is a useful guide for any authors wondering how to promote themselves online…. It would be a worthwhile volume for libraries that have an active writing community among their patrons, especially as it is specific to books.”
– Library Journal
“The book is filled with practical advice from a roster of experts that reads like a Who's Who of publishing—S&S's Judith Curr, Flatiron's Bob Miller, and Crown's Patty Berg. Burke places them all into a comprehensive and easy-to-follow narrative that aims to help prospective as well as seasoned authors manage their marketing plans and reach their goals.”
– Publishers Weekly
“By following Burke's expert advice, authors can conquer the Internet and still get their next manuscript in on time.”
– 800 CEO Read
“It is certainly recommended not just for authors but for anyone looking for information about self promotion.”
” The book's powerful strategies can be put to immediate use, and revisited for long-term success in marketing and promoting your book.”
“Online Marketing for Busy Authors provides the questions and structure to help time-starved authors prioritize and refine their marketing strategies.”
– Small Business Trends
“The book provides a simple and coherent approach for aspiring authors looking to bring attention to their work and develop their brand via the internet and social media.” – Retirement Savvy
“Authors will get a good high-level picture of what online marketing entails and nudge them in the right direction.”
– Non Fiction Book Reviews
“Burke takes authors step by step through the process of identifying their unique personal brand, defining their audience, clarifying their aspirations and goals, and setting priorities.”
– Literary Rambles
“The book is interactive, with information grouped by chapters with lists, checklists, worksheets and handy tips, along with examples, anecdotes and advice from other professionals in the book business. Fauzia Burke ultimately keeps this book accessible and succinct, perfect for busy authors looking to improve their online marketing strategy.”
– Madison's Library
“Online Marketing for Busy Authors is a must read for anyone who has written a book or is interested in writing a book”
– The Cyberlibrarian
“Nothing in this book is patronizing, nor does it expect a level of marketing knowledge. To quote Goldilocks, it's just right.”
– Tap Dancing Spiders
“I loved the simplicity yet power in this book. I highly recommend it.”
– Terry Whalin
“This book will make busy authors even busier. Yet at least they will be doing the right things.”
– Christopher Richards Ink
“Burke's writing flows and is easy to understand. In fact, the book reads like one is having a conversation with her and not reading words written on pages. Because of this, I think writers of any age would be able to understand the ideas presented. It is also logically divided into the steps and order of those steps for writers to be successful.”
– Blog: Amy's Scrap Bag
“This is a terrific book for authors interested in utilizing online resources for promoting their writings.”
– Margo Kelly
“This small book is packed with tips, advice, suggestions and literal steps to plan and implement a marketing plan for authors.”
– Bev Scott
“In clear and concise prose, Fauzia Burke distills her 20 years of experience marketing authors online to accessible steps that even the uninitiated can use.”
– Alisha Solan
“Gold nuggets galore.”
– She Would Read
By now most authors know they need to market their book online, but many of them have no idea where or how to start. This concise expert’s guide to marketing books online―by a woman whose company has been doing it since 1995―helps authors focus their efforts on what really matters.
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Top Customer Reviews
All I can say is you won’t be disappointed.
First, no matter the stage of your author marketing efforts chances are that you are overwhelmed by the range of advice you have read, some of it contradictory. This book is from a true pioneer in the business of helping authors build their platforms to sell books and build author followings. It doesn’t matter if you are self-publishing, or published by a publisher, all the advice in this book is relevant.
Second, time is one of the most valuable commodities an author has. Considering that, the price for this one is cheap. Also, you don’t need to keep reading a bunch of other books. In fact, I think that is detrimental to your marketing efforts. Use this as your strategy blueprint and supplement it with books on targeted topics such as blogging strategies, Amazon metadata optimization, mailing list building techniques and so forth. At 168 pages, this book will form the core of your book marketing strategy and you won’t have to wade through filler material that may end up changing anyway—which is why you still need tactic-specific guides.
(Think of Burke like your doctor who gave you a prescription and now you need medicine or a health coach for some specialized care. Now stop going to more doctors.)
The first 4 chapters of the book are dedicated to helping you identify your brand, define the audience for your book, identify why you are publishing, and reinforcing the importance of managing your expectations. It is followed by what she calls the second phase which is her detailed advice about what you need in place to succeed: your website, mailing list, blogging and social media.
My personal favorite was her chapter on DIY Online Book Publicity. She includes a methodology for hiring a firm, and wise counsel for those going it alone, including this fun nugget: “Every good publicist masters the delicate art of begging.”
[See update below] The only fault I can find with the ebook edition is the use of fill-in-the-blank forms with no reference to where I could download these to easily complete the exercises. This is a not an uncommon oversight of publishers where they simply make the ebook match the print book instead of taking advantage of an ebook-specific capability like hyperlinking to send a reader to their website to get the forms. The solution here was to prop my ereader up and re-type the text into Word. I’ll bet a lot of authors won’t complete these useful exercises because it isn’t convenient. Perhaps this might be added at some point (hint) but in the meantime it does not detract from the quality of the information.
Speaking of the publisher, I wrote this review based on an advance reading copy (iBooks) that they sent me. However, that said, I liked it so much that *I bought the Kindle edition so I could read it on any device. It’s that good.
GOOD NEWS UPDATE: I was informed that the author has the book's worksheets available for free download (no registration required) from: [...].
Ms. Burke has devoted her career to marketing authors and supports her advice by including stories of her coaching and support for authors. She writes with a clear direct style that encourages me to sit down and follow her advice step by step.
I recommend this book for all of us who are authors resisting and reluctant to market ourselves and our books. Burke provides an easy to guide to help us overcome our foot-dragging. I am motivated get started creating the marketing plan for my book.
It is filled with useful information based on her obvious experience of doing online marketing for over twenty years. You will benefit from that experience, but she doesn't overwhelm you - it seems to be just about the right amount of information served up in an encouraging, concise, and useful way. Highly recommended!
There are thousands of things you COULD be doing to market your book and your message. That’s the problem. Fauzia gets you focused ONLY on the ones that matter for your brand and guides you to thoughtfully (and relentlessly) execute on them.
I have been a book publicist for 25 years. I am sensitive about whom I refer my clients to, and I love referring them to her. They always call and thank me.
DeHart & Company Public Relations.