- Hardcover: 336 pages
- Publisher: Wiley; 1 edition (March 10, 2008)
- Language: English
- ISBN-10: 0470242043
- ISBN-13: 978-0470242049
- Product Dimensions: 6.3 x 1.1 x 9.3 inches
- Shipping Weight: 1.2 pounds (View shipping rates and policies)
- Average Customer Review: 10 customer reviews
- Amazon Best Sellers Rank: #2,871,109 in Books (See Top 100 in Books)
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Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus 1st Edition
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' Whether you're a veteran marketing professional or a novice entering the field, you can't afford to miss this wisdom.' (MarketingBlog, November, 2010).
From the Inside Flap
Marketing's goal is the same as ever: get your product before more of the right people, generate enthusiasm to encourage buying, build brand loyalty to keep your customers coming back. What has changed, and radically, is the delivery system. Today, it's about optimizing your web site for search engine placement. Marketing via blogs and social networking sites. Creating an online press release that generates results.
Where better to learn such skills than from those who have already been successful?
The experts who sat down to talk shop with Michael Miller have not only been there and done that, they've done it masterfully. You'll learn about search engine advertising from Ron Belanger, head of Yahoo! Search Marketing. Get the inside track on blog marketing from Southwest Airlines blogmeister Brian Lusk. Research online retailing with Travelocity's Jeffrey Glueck. And more.
Here's your chance to pick the best brains in the business.
The Marketing Gurus
Joan Holman Joan Holman Productions
Greg Hartnett Best of the Web, Hotel Hotline
Jacob Hawkins Overstock.com
Mark Oldani Circuit City Direct
Jeffrey Glueck Travelocity
Lauren Freedman the e-tailing group, inc.
Tamara Adlin adlin, inc.
Steve Rubel Edelman
Greg Jarboe SEO-PR
Eric Ward Link Marketing Consultant
Jordan Gold Freedom
Heather Lloyd-Martin SuccessWorks
Chris Baggott Compendium Software
Ed Shull NetResults
Brian Lusk Southwest Airlines
Lee Odden TopRank Online Marketing
Jill Whalen High Rankings
Liana Evans KeyRelevance
Perry Marshall Perry S. Marshall & Associates
Kevin Lee Didit
Paul O'Brien Zvents
Ron Belanger Yahoo!
David Fischer Google
Phil Terry Creative Good
Patrick Duparcq Kellogg School of Management, Northwestern University
Author interviews, book reviews, editors picks, and more. Read it now
Top customer reviews
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I have been quoting the book with regularity since reading. it is a most informative overview.
You will make mistakes selling online because that is the nature of the beast (if you are not making mistakes you are not in the game), but you might make fewer of them if you read this book. Even if some of this stuff is old school for you, there are some gems here that are well worth the price of admission.
I am in the process of launching my third online business and this one is at the top of my must read list. I am highly recommending it to all my friends. It won't disappoint.
It is a must read for marketing professionals who need to have the knowledge and skills that will give them a competitive advantage in today's online world.
The book also provides an important education for business owners and executives who need to make informed decisions about strategies and associated activities they direct or the services they purchase related to online marketing.
-- Website design and development
-- Online advertising
-- Email marketing
-- Online retailing
-- Blog marketing
-- Corporate blogging
-- Search engine marketing
-- Internet PR
-- And much more
The advice given in this book can positively impact the bottom line of a business by helping decision-makers optimize their expenditures on Internet-related services and by helping them implement more effective online marketing campaigns.
Unfortunately, ignorance about online marketing ends up costing businesses a great deal, not only in dollars, but also in lost opportunities.
After reading this book, you will see there is no short cut to success; however, there are some tried and true strategies and tactics that can be applied to your business that can help lift you above your competitors.
In this book you an learn how highly successful online marketers get it done--without having to go through trial-and-error method and missing the unique wisdom that's offered herein.
Just looking at what the interviwees have accomplished is an education in itself. Go ahead: take a look at their online credentials ... and imagine each of them telling you how they accomplished what they did. That many-to-one advantage is exactly what you get in this book.