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Online Personal Brand: Skill Set, Aura, and Identity Paperback – May 31, 2014
A website developer offers a fresh perspective on controlling one's online image. In this timely book, Frischmann points out that 'you already have an online personal brand, whether or not you take control of it.'... (The book) boasts insightful observations, complemented by instructive charts and illustrations... A thoughtful addition to the branding literature. - Kirkus Reviews