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If Only We Knew What We Know: The Transfer of Internal Knowledge and Best Practice Hardcover – November 10, 1998

4.3 4.3 out of 5 stars 29 ratings

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While companies search the world over to benchmark best practices, vast treasure troves of knowledge and know-how remain hidden right under their noses: in the minds of their own employees, in the often unique structure of their operations, and in the written history of their organizations. Now, acclaimed productivity and quality experts Carla O'Dell and Jack Grayson explain for the first time how applying the ideas of Knowledge Management can help employers identify their own internal best practices and share this intellectual capital throughout their organizations.

Knowledge Management (KM) is a conscious strategy of getting the right information to the right people at the right time so they can take action and create value. Basing KM on three major studies of best practices at one hundred companies, the authors demonstrate how managers can utilize a visual process model to actually transfer best practices from one business unit of the organization to another. Rich with case studies, concrete examples, and revealing anecdotes from companies including Texas Instruments, Amoco, Buckman, Chevron, Sequent Computer, the World Bank, and USAA, this valuable guide reveals how knowledge treasure chests can be unlocked to reduce product development cycle time, implement more cost-efficient operations, or create a loyal customer base. Finally, O'Dell and Grayson present three "value propositions" built around customers, products, and operations that could result in staggering payoffs as they did at the companies cited above.

No amount of knowledge or insight can keep a company ahead if it is not properly distributed where it's needed. Entirely accessible and immensely readable, If Only We Knew What We Know is a much-needed companion for business leaders everywhere.

Amazon.com Review

Responding to the familiar observation that what you don't know can and will hurt you, American Productivity and Quality Center leaders Carla O'Dell and C. Jackson Grayson Jr. have countered with a contention that the "hidden reservoirs of intelligence that exist in almost every organization" can, with work, be efficiently tapped "to create customer value, operational excellence, and product innovation--all the while increasing profits and effectiveness." If Only We Knew What We Know is their detailed examination of the resultant groundbreaking but common-sense methodology they have dubbed "knowledge management," along with their analysis of several companies such as Amoco, Arthur Andersen, Buckman Laboratories, and Xerox that are successfully employing it today. By studying the execution and evolution of this practice in over 70 companies involved with their non-profit management organization, the two have observed how top practitioners are turning internal information that's already selectively available into dynamic improvements that are apparent throughout the companies. They describe how to implement knowledge management in your own firm and describe the "enabling context" (including infrastructure, culture, technology, and measurement) that help or hinder the process. --Howard Rothman

From Library Journal

The authors, heads of the American Productivity and Quality Center, focus on the notion of internal best practices, discussing the barriers to internal knowledge transfer and offering detailed recommendations for overcoming these barriers. Of particular value is their Knowledge Management Assessment Tool (KMAT), a device to help organizations assess their strengths and weaknesses in managing internal knowledge. A good starting point for those new to KM.
Copyright 1999 Reed Business Information, Inc.

From Booklist

O'Dell and Grayson are, respectively, the president and the founder and chairman of the American Productivity and Quality Center, a 300-member, nonprofit organization in Houston, Texas. In 1992, when the Center's International Benchmarking Clearinghouse began to search for best practices among its members, it discovered to its surprise that many of its members had found numerous examples of "unknown and unshared knowledge" in their very own organizations. This finding led to research on why knowledge and practices failed to transfer even in organizations that were noted for innovation. The authors report on this research and offer recommendations for taking advantage of internal best practices. They identify three barriers to internal knowledge transfer, explain which three value propositions are best-suited for harnessing internal knowledge, and describe the four "enablers" that facilitate transfer. They also provide case studies and offer a detailed methodology for "making best-practice transfer and knowledge sharing a mainstay of your company." David Rouse

About the Author

Carla O'Dell is president of the American Productivity & Quality Center and director of the Center's International Benchmarking Clearinghouse in Houston, Texas. Dr. O'Dell is co-author with C. Jackson Grayson, Jr., of American Business: A Two Minute Warning.

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Product details

  • Publisher ‏ : ‎ Free Press; 1st edition (November 10, 1998)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 256 pages
  • ISBN-10 ‏ : ‎ 0684844745
  • ISBN-13 ‏ : ‎ 978-0684844749
  • Item Weight ‏ : ‎ 1.13 pounds
  • Dimensions ‏ : ‎ 6.5 x 1.25 x 10 inches
  • Customer Reviews:
    4.3 4.3 out of 5 stars 29 ratings

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Dr. Carla O'Dell is president of APQC and is considered one of the world’s leading experts in KM. O’Dell has a unique perspective on what works and what doesn’t, what’s hype, and what’s solid. Staying on the leading edge of KM is easy for O’Dell because APQC’s members include the best KM professionals and organizations in the world. APQC has conducted 25 consortium studies in KM, with more than 500 participating organizations, and produced the largest body of actionable best practices available in designing, implementing, and measuring KM.

O'Dell led the creation of APQC’s Open Standards Benchmarking research, which standardized the processes and measures that more than 9,000 global organizations use to benchmark and improve performance. And with her team at APQC and support of the Intelligent Utility Network, an international consortium of utilities and systems firms, O’Dell helped develop the Smart Grid Maturity Model, now stewarded by the Software Engineering Institute at Carnegie Mellon University.

She wrote with APQC Chairman C. Jackson Grayson "If Only We Knew What We Know: The Transfer of Internal Knowledge and Best Practice" (The Free Press, 1998), a bestseller that put KM on the map as a practical management discipline. She is also co-author with Grayson of "American Business: A Two Minute Warning" (The Free Press, 1988) and wrote "The Executive's Role in Knowledge Management" (APQC, 2004). She writes frequently for leading journals and magazines and is consistently among the highest-rated speakers at conferences.

O'Dell began her professional career with the Ford Foundation and the American Center for Quality of Work Life. She worked with companies that were just beginning to experiment with new forms of work and new ways to manage people. Joining APQC, O'Dell served as chairperson of the Rewards Conference of the White House Conference on Productivity and helped design the Malcolm Baldrige National Quality Award emanating from that conference.

O'Dell has a bachelor's degree from Stanford University, a master's degree from the University of Oregon, and a doctorate in organizational psychology from the University of Houston.

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4.3 out of 5 stars
4.3 out of 5
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