From the Back Cover
--Clayton M. Christensen, Harvard Business School, author, The Innovator’s Dilemma
To develop and sustain business excellence, a company must continuously innovate in the very way it creates business value in the marketplace—its business model. To create the most value, the business model must become more open. Open Business Models shows how to create a more open business model, explains the barriers that may arise, and describes how to overcome them.
-- Dr. Irving Wladawsky-Berger, Vice President of Technical Strategy and Innovation, IBM
Innovation in the business model is one of the most profound ways to differentiate a business and turn the tables on competition. In Open Business Models, Henry Chesbrough rethinks the traditional approach to business from the ground up. This book should be read by anybody who wants to understand how to innovate in the 21st century global economy.
--Nathan Myhrvold, founder and CEO, Intellectual Ventures