Customer Reviews: How to Open a Financially Successful Coffee, Espresso & Tea Shop: With Companion CD-ROM
Oct16 Amazon Fashion nav_sap_plcc_ascpsc Electronics Holiday Gift Guide Starting at $39.99 New Professional Skin Care Cozy Knits Book 2 or More Hours of House Cleaning on Amazon LoveandFriendship LoveandFriendship LoveandFriendship  All-New Echo Dot Introducing new colors All-New Kindle for Kids Edition Elvis Presley Shop Cycling on Amazon

Your rating(Clear)Rate this item

There was a problem filtering reviews right now. Please try again later.

on April 27, 2006
How to Open a Financially Successful Coffee, Espresso & Tea Shop" by Elizabeth Godsmark, Lora Aduser, and Douglas R. Brown is great for beginners looking into possibly opening a coffee shop. The book touches on a lot of information that is generic to any business, but it is a good starting point. It provides basic information on writing a business plan, scouting out a location, buying equipment, hiring a staff and more.

I wish the authors would have delved further into the various aspects of writing a business plan. As it is, it simply lists what types of topics should be covered in a business plan and basic information on what the terms mean. There is nothing comprehensive about how to create pro-forma income projections or any of the more intricate parts of the business plan.

While parts of the book seemed to just be stating common sense knowledge, the authors did provide a number of helpful websites and resources. They talk in-depth on ordering coffee, but I wish the book would have included more coffee/espresso specific information - such as numerous drink recipes, maybe tips from those that have started their own coffee shop. Things like that would have been useful.

The book's flow is also a little disappointing. Many times the writing seemed redundant because the topic had already been touched on. For some reason the authors will discuss a subject, such as using a website to enhance your business and then touch on the subject again a few chapters later without adding anything significant to the mix..

All in all, I think the book does provide a good deal of useful information to anyone looking to open a business in the food industry. I just wish it had more meat to it or that the authors would have gone more in-depth on a few key issues.
11 comment| 52 people found this helpful. Was this review helpful to you?YesNoReport abuse
on August 20, 2011
This book really focuses on larger, more franchise like coffee shops. If you have dreams of opening a small coffee bar in your town it's possible this book goes above and beyond what you need.
0Comment| 9 people found this helpful. Was this review helpful to you?YesNoReport abuse
on April 11, 2006
While adoring coffee or tea may help, it is not enough to make your new coffee and tea business an instant success. This reference book, written by successful authors Elizabeth Godsmark, Lora Arduser and Douglas Brown, should be your starting point. The predictable chapters are here - inventory and labor cost control, location assessment, public relations and bookkeeping - but there are also tidbits of information not found in similarly marketed guides. These include Internet marketing strategies, the pros and cons of buying a franchise and strategies for recruiting and retaining skilled employees. The personnel section is particularly helpful as employees are often the cornerstone of success, especially in a business where exemplary customer service is imperative. If you are not familiar with beverage and food service operational details, you will want to make it a priority to bookmark chapters 5 & 6 as they provide helpful hints on selecting gourmet coffee, choosing appropriate equipment - such as grinders, espresso machines and steamers - and a quick "cheat sheet" on tea types. On the included CD-ROM you will find a sample business plan for "Cupa Joe", as well as pertinent business forms and a coffee and tea shop supply list. This book is easy to read, offers invaluable tricks of the trade and helps prepare you for the rewarding task of opening your own coffee and tea shop. Highly recommended.
0Comment| 21 people found this helpful. Was this review helpful to you?YesNoReport abuse
on October 3, 2015
The author brings to our attention the essential financial considerations if we wish to go from daydream to profitable reality. A practical, down-to-earth guide to anyone who loves coffee or tea - and aspires to be serious about marketing the beverages which define modern culture.
0Comment|Was this review helpful to you?YesNoReport abuse
on December 8, 2013
I did find a good bit of useful information in this book. I found several good websites to reference and some good general information from reading the book. However I also found a good number of typos. Definitely needed a better proofreader!
0Comment|Was this review helpful to you?YesNoReport abuse
on January 21, 2013
This book is very helpful, first in helping you get started and more info on sustaining. The CD is indispensable; helpful in getting a grasp on some of the forms you will have to fill out.
0Comment| 3 people found this helpful. Was this review helpful to you?YesNoReport abuse
on November 13, 2014
This is a well written and thoughtfully laid out in a logical way. If you’re reading this, then I'm going to assume that you're interested in opening a business, this book with definitely help you in the right direction. READ IT, and then READ IT AGAIN! Follow the advice, make sure your business plan works, double check your product costs and pricing, and look at the economic climate of your local. Last of all if you’re just going to skim through this picking and choosing, you’ll be missing out on sound counsel and good business advice.
0Comment|Was this review helpful to you?YesNoReport abuse
on December 11, 2010
The authors just took the other book they have about general restaurant business and added a few pages about coffee. Those few pages, however, are not even useful or accurate, they can't even spell origins right! (Costa Rico? Columbia?? what countries are those??). They also make a lot emphasis on things like drug screening your employees, when they are selling the last psychoactive legal drug called caffeine. I bought several other books about coffee business they are all better.
11 comment| 12 people found this helpful. Was this review helpful to you?YesNoReport abuse
on November 3, 2013
This book is remarkably detailed, with good checklists that can become your daily/weekly operating worksheets. It gives sound advice regarding both strategy and execution, which is rare and wonderful for books of this type. It's well-written and clear, too. Highly recommended.
0Comment| One person found this helpful. Was this review helpful to you?YesNoReport abuse
on May 8, 2006
"HOW TO OPEN A FINANCIALLY SUCCESSFUL COFFEE, ESPRESSO & TEA SHOP" by Elizabeth Godsmark, Lora Arduser and Douglas R. Brown.

Coffee is a huge industry across the country and around the world. In the introduction of "How to open a financially successful coffee, espresso & tea shop" the authors point out that the coffee industry is a $5 billion industry, which is growing more and more every year.

Anyone who is interested in starting his or her own coffee, espresso, or tea shop is going to be fascinated in this book. The authors start at the beginning with developing a business plan. The give examples and even offer a CD program that has preformatted documents. Licenses, business name, choosing suppliers, and equipment requirements are all discussed in the opening chapters.

Many aspects of running a successful coffee, espresso & tea business are discussed throughout this book. The authors have done a tremendous job in giving an introduction to opening this type of business. They talk about profit planning and advertising, as well as choosing the best equipment and managing your operating costs.

Without a doubt this is a definite must have book for anyone even thinking about starting this kind of business. The author's are able to skillfully introduce all the major concerns with opening a coffee, espresso & tea business. They provide a wealth of information that will help clarify a person's views of what is actually required to open, operate, and run a financially successful coffee, espresso & teashop.
0Comment| 16 people found this helpful. Was this review helpful to you?YesNoReport abuse