- Series: Career Guides
- Paperback: 224 pages
- Publisher: West; 1 edition (June 17, 2008)
- Language: English
- ISBN-10: 0314194428
- ISBN-13: 978-0314194428
- Product Dimensions: 9 x 6.1 x 0.4 inches
- Shipping Weight: 8 ounces
- Average Customer Review: 14 customer reviews
- Amazon Best Sellers Rank: #1,657,531 in Books (See Top 100 in Books)
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The Opportunity Maker, Strategies for Inspiring Your Legal Career Through Creative Networking and Business Development (Career Guides) 1st Edition
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"Ari Kaplan's insights into how to attract legal business and promote one's career by living an engaged, interesting, active, generous and thoughtful professional life are essential for any law student or lawyer to read."
-Paul Cappuccio, General Counsel, Time Warner, Inc.
"You don't really care about building new business for your practice. If you did, you'd already be reading this well-researched, useful and powerful book. I come from a family of lawyers, and every one of them would have benefited from the ideas inside."
-Seth Godin, author, Purple Cow
"If you know the secrets of rainmaking, you'll always be happily employed. Ari Kaplan teaches them to you in this great practical book."
Kimm Alayne Walton, author, Guerrilla Tactics for Getting the Legal Job of Your Dreams (Harcourt Legal & Professional Publications, Inc., 1997)
"Ari Kaplan is indeed the opportunity maker. This could be a blueprint for law schools to incorporate his book's principles into their standard curriculum and for law firms to train their attorneys to use Kaplan's genuine approach ..."
-Anastasia Kelly, partner, DLA Piper & former General Counsel, American International Group
"As I read Kaplan's book, I found myself nodding over and over again. I might have even let an "amen brother" slip out a time or two...Kaplan show[s] the reader how to establish relationships [and] ... he teaches us how to maintain [them] in [an] authentic way."
-Carla DeVelder, Managing Counsel, Fidelity National Title Group
Top customer reviews
This book is unique in that it encourages its readers to attract legal business in part by living an interesting, active, generous life. When was the last time a partner at your law firm encouraged you to live your best life, in the hopes that it would lead you to your next big client? This book inspired me to commit to volunteering at a local Chicago animal shelter for a year, become more involved on the Board of Directors of the Chicago Alliance Against Sexual Exploitation, and join LinkedIn to begin making the connections that could lead to business for my firm down the road.
The book is also an easy read. Each chapter is divided into multiple sections, each about a page long, with clear titles and focus. If you want, you could read this book cover to cover or flip through to specific sections that interest you.
The best advice in the book, for me, was the suggestion that after every meeting with clients, potential clients, other attorneys, or totally random individuals, you take a step back and honestly evaluate your "performance" during the meeting. What did you do very well? Did you express yourself clearly? How could you improve? Should you brush up on that thesis you wrote in college because your new contact has experience in that field?
This book reminds its readers that finding opportunities is not easy, nor is it immediate, but with preparation and an investment of time, everyone can make it rain.
If you do know what social capital is, then you know you will probably need more of it to maximize your opportunities during these tough economic times. That doesn't mean, however, that you know how to cultivate more social capital. That's where Ari's book can help you. In 17 concise, readable chapters, Ari's book describes dozens of strategies and tactics that will make you a more effective networker, self-promoter, and job seeker. The book doesn't encourage you to do things that would make you feel uncomfortable. It doesn't recommend that you transform your personality. Instead, it helps you figure out what your strengths and passions are, how to effectively show others what your strengths and passions are, and how to passionately help others using your strengths.
Using most of Ari's techniques, I was able to secure multiple summer associate job offers last winter and multiple first-year associate job offers before the end of August. Ari's book helped me understand and communicate my value proposition. It helped me develop a winning social capital strategy. Some of the law firms I courted didn't buy what I was selling. Some did. Before my 3L fall semester began, I had accepted an amazing job offer from the firm I believe is the best fit for me. Without using the techniques Ari describes, I doubt I would have secured a single job offer. I won't graduate with Order of the Coif honors, and I have never set foot in my law school's law review office.
I was nervous about the whole process, but I pushed forwards with it. It's now one of the 40 most popular legal blogs as tracked by Avvo, and has been linked to by the WSJ, Forbes, The Browser, among others. Plus, I am now a featured contributor at Lexis Nexis' Hub for new attorneys. It was a lot of work, but it's been more than worth it.
While you might not be aware of it, your book was the push that got the ball rolling.I appreciate it very much.
The book offers some real concrete advice in regards to developing contacts and networking. But more importantly for me was that it helped break down some psychological barriers. Often times I think it's often the mental barriers people develop for themselves ("I can't" mindset)prevents people from beginning on new ventures or reaching out to new people. If you're a law student or new lawyer looking for guidance and advice on how to begin reaching out and networking with other people, there's probably no better place to start.