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Optimarketing: Marketing Optimization to Electrify Your Business 1st Edition

4.6 out of 5 stars 21 ratings

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About the Author

Robert Rosenthal is founder and president of Contenteurs, a marketing agency that has developed record-breaking campaigns for dozens of companies and won more than 50 awards. He's conducted thousands of marketing experiments; introduced marketers to conceptual direct marketing, creative email advertising, and social media monetization; and conceived the Optimarketing™ methodology. Clients have included Analog Devices, Bright Horizons, Citigroup, Constant Contact, Eloqua, Fast Company, Fidelity Investments, Forrester, Gartner, Harvard, IBM, IDG, Inc. Magazine, Infogroup, Iron Mountain, Martha Stewart Living Omnimedia, McGraw-Hill, MIT, Monster, New England Journal of Medicine, Progress, RSA, Thomson, Webby Awards, Ziff Davis, and many emerging companies. 

 Robert marketed one young business that became America's fastest-growing software firm. Total change in value of businesses he's been closely associated with runs in the billions. His agency's campaigns have been covered in Advertising Age, AdWeek, Direct Marketing News, Target Marketing, The New York Times, and other publications. Robert's best known for transforming marketing outcomes - and return on marketing investment. He previously held management positions with BBDO Direct, Petersen Publishing, Publishers Choice, and American Management Association. He holds a Bachelor of Science degree in marketing from California State University, Northridge.

Product details

  • Paperback : 188 pages
  • ISBN-10 : 1499272251
  • ISBN-13 : 978-1499272253
  • Dimensions : 6 x 0.43 x 9 inches
  • Item Weight : 9.3 ounces
  • Publisher : CreateSpace Independent Publishing Platform; 1st edition (May 12, 2014)
  • Language: : English
  • Customer Reviews:
    4.6 out of 5 stars 21 ratings

Customer reviews

4.6 out of 5 stars
4.6 out of 5
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