Digital List Price: $24.95
Kindle Price: $13.00

Save $11.95 (48%)

These promotions will be applied to this item:

Some promotions may be combined; others are not eligible to be combined with other offers. For details, please see the Terms & Conditions associated with these promotions.

Deliver to your Kindle or other device

Deliver to your Kindle or other device

Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing by [Odden, Lee]
Audible Sample
Playing...
Loading...
Paused
Kindle App Ad

Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing Kindle Edition

4.2 out of 5 stars 44 customer reviews

See all 6 formats and editions Hide other formats and editions
Price
New from Used from
Kindle
$13.00

Length: 256 pages Word Wise: Enabled Enhanced Typesetting: Enabled
Page Flip: Enabled Audible book:
Audible book
Switch back and forth between reading the Kindle book and listening to the Audible book with Whispersync for Voice. Add the Audible book for a reduced price of $7.49 when you buy the Kindle book.
Available

click to open popover

Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
  • Android
  • Windows Phone
  • Android

To get the free app, enter your mobile phone number.


Editorial Reviews

From the Inside Flap

Imagine the last time you purchased something online. Did you look for it via a search engine? Or maybe a friend recommended a review on a social network? Every 60 seconds there are over 690,000 searches on Google and nearly as many updates on Facebook. With Google search becoming social through Google+, the worlds of search and social media are now inseparable. For businesses to succeed online, it's essential to optimize search and social media content to attract, engage, and inspire customers to buy.

Optimize gives you a practical approach to integrating search and social media optimization with content marketing to boost your relevance and visibility for potential customers. Companies large and small should grasp how customers find and seek out resources, the content topics and formats that motivate them, and the social media platforms and tools they use to engage with one another and recommend things.

Optimize offers a proven customer-centric and adaptive online marketing strategy that incorporates the best of content, social media marketing, and search engine optimization tactics. This book will help you to:

  • Understand the changing nature of consumer preferences and behaviors with search, social media, and content

  • Explore optimized content marketing tactics from personas to topics to content planning and measurement

  • Determine which creative tactics will provide the best results for your company

  • Implement search and social optimization holistically in your organization

  • Measure the business value of optimized and socialized content marketing

  • Develop guidelines, processes, and training to scale online marketing success

Make sure your SEO, social media, and content marketing efforts are seamlessly integrated. Achieve an optimized state of mind—and help your brand become the most relevant solution for your product category, no matter what path your customer takes.

From the Back Cover

Praise for OPTIMIZE

"Blending the gears and guts of search with the passion and artistry of content is a brilliant move. If I were lazy, I could cheat and use Lee Odden's book as my road map for this coming year's business."
CHRIS BROGAN, President, Human Business Works, and New York Times bestselling coauthor of Trust Agents

"Content, search, and social are like the Three Musketeers of Marketing. Optimize shows you how—in very specific, measurable ways—you can put them to work for your business."
ANN HANDLEY, Chief Content Officer, MarketingProfs, and coauthor of Content Rules

"Optimize is a manifesto for how to think about your business and your life in today's always on, always sharing world we live in, as well as a guide for putting practical social media and content marketing advice into action."
JOHN JANTSCH, author of Duct Tape Marketing and The Referral Engine

"Lee Odden has unparalleled insights that teach professionals not just the 'why' of a holistic digital approach, but actually 'how' to maximize the ROI and engagement value of their SEO, content, and social media campaigns. His deep expertise and the practical, easy-to-understand steps included in Optimize make it a must-read!"
MELANIE MITCHELL, SVP, Search Marketing Strategy, Digitas

"Content marketing has been a hot subject recently, but what good is your content if no one can find it? Odden takes a methodical and thorough approach to this important aspect of content marketing. Whether you're from an agency or a brand, you hold in your hands the playbook you'll need to run an effective program."
SCOTT MONTY, Global Digital & Multimedia Communications Manager, Ford Motor Company

"Lee Odden understands better than just about anyone that content, social media, and SEO are all part of one continuum when it comes to effective online marketing. Now with Optimize, he spells it all out for you, clear as a bell. Read this book before your competition does."
BRIAN CLARK, founder and CEO, Copyblogger Media


Product details

  • File Size: 6320 KB
  • Print Length: 256 pages
  • Publisher: Wiley; 1 edition (March 28, 2012)
  • Publication Date: March 28, 2012
  • Sold by: Amazon Digital Services LLC
  • Language: English
  • ASIN: B007AKBIRC
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Lending: Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Amazon Best Sellers Rank: #336,613 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
  • Would you like to tell us about a lower price?


Customer reviews

Rated by customers interested in
Business & Economics Books
5.0 out of 5 stars
5.0 out of 5 stars
Marketing & Sales Books
5.0 out of 5 stars
5.0 out of 5 stars
Marketing Books
5.0 out of 5 stars
5.0 out of 5 stars

Top customer reviews

on November 29, 2014
Format: Hardcover|Verified Purchase
0Comment| One person found this helpful. Was this review helpful to you?YesNoReport abuse
on March 17, 2017
Format: Hardcover|Verified Purchase
0Comment|Was this review helpful to you?YesNoReport abuse
on May 4, 2015
Format: Hardcover|Verified Purchase
0Comment| One person found this helpful. Was this review helpful to you?YesNoReport abuse
on July 29, 2012
Format: Hardcover|Verified Purchase
0Comment| 4 people found this helpful. Was this review helpful to you?YesNoReport abuse
on February 12, 2017
Format: Hardcover|Verified Purchase
0Comment|Was this review helpful to you?YesNoReport abuse
on May 31, 2012
Format: Hardcover|Verified Purchase
0Comment| One person found this helpful. Was this review helpful to you?YesNoReport abuse

Most recent customer reviews

Set up an Amazon Giveaway

Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing
Amazon Giveaway allows you to run promotional giveaways in order to create buzz, reward your audience, and attract new followers and customers. Learn more about Amazon Giveaway
This item: Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing