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Optimize Your Greatest Asset -- Your People: How to Apply Analytics to Big Data to Improve Your Human Capital Investments (Wiley and SAS Business Series) Hardcover – August 17, 2015
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From the Inside Flap
Current research clearly shows that Human Resource (HR) professionals are playing catch-up when it comes to adopting analytics. According to Bersin by Deloitte, only 14% of human resources departments have an analytics function. With all the evidence we have on the value of analytics from other departments, HR has to do better.
Optimize Your Greatest AssetYour People shows how any organization can bring advanced analytics into the realm of human resources in order to improve business goals and boost the bottom line. In this vital resource, Gene PeaseFounder and CEO of Vestricsoffers a framework for optimizing human capital investments through the use of predictive analysis. Step by step, the author reveals how HR professionals can transition from unreliable anecdotes and outdated surveys to advanced measurement techniques that combine the data from multiple systems into a unified plan of action that enhances business results.
This important book is filled with real-life, practical examples from some of the world's leading companies. They show how analytical approaches have been applied effectively, and executives and thought leaders explain how advanced analytics are informing them to make better business decisions. These compelling illustrations can serve as a template for success for any organization considering adopting analytics. Optimize Your Greatest AssetYour People offers practical advice, down-to-earth examples, and a prescription for bringing dispersed data together, organizing it, and turning it into useful information. The book also shows how to build an individual data strategy that is right for your organization by taking advantage of the wealth of available tools.
Optimize Your Greatest AssetYour People contains information on the most current research on the state of current HR measurement techniques and offers an overview of the important considerations surrounding data security, privacy, ethics, and employee trust.
Now is the time for HR leaders to start measuring the things that matter and turning those measurements into actual information that goes beyond the spreadsheet. Optimize Your Greatest AssetYour People offers the strategies and information for getting started, and where to go from there.
From the Back Cover
Discover How Practical Analytics of People Data Can Drive Better Business Strategies!
"There is significant proof that applying analytics and understanding how investments are working significantly improves business outcomes. We now use predictive analytics to help navigate rapidly changing work environments. Big data allows us to capture both structured and unstructured data and turn it into information that enables us to make better-informed decisions."
From the Preface
Optimize Your Greatest AssetYour People gives human resource professionals the information and strategies they need to incorporate advanced analytics in their departments. Author Gene Peasea noted expert on business analyticsoutlines a framework for optimizing human capital investments through predictive analysis. He shows what it takes to transform an HR department from relying on questionable anecdotes and outmoded surveys to a department that integrates advanced measurement techniques by combining data from multiple systems into a plan of action that improves business results.
Optimize Your Greatest AssetYour People is filled with practical examples and solid advice from successful executives. This vital resource clearly shows how analytic techniques are applied in real-world settings and how this data-driven approach helps leaders make better business decisions. The author includes a review of the latest research on the topic, as well as important considerations surrounding data security and employee trust.
Optimize Your Greatest AssetYour People is a guide for any business leader or HR professional who wants to step into the world of predictive analytics capabilities. Now you can harness the power of big data, leverage machine learning functionality, and make decisions based on reliable analytics.
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